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What is Zeebox?

Updated on August 8, 2013

Zeebox is a social networking application that allows people to interact with each other while viewing their favorite TV programs. It's available for both Apple and Android devices, as well as for PC's. This application is being used for "second screen" TV viewing, an activity that is becoming increasingly popular.

What is Second Screen TV?

Second screen TV is a term referring to a TV audience interacting with each other on their phones, tablets, or computers while they watch a TV show. Through social applications such as Facebook or Twitter, TV viewers can exchange real-time reactions to the shows they are watching on the “second screen” of their electronic devices. They can also see additional TV footage available only on the Web, or gather additional information concerning the show they are watching. This trend of second screening has been gaining popularity. A Viacom study found that 56% of respondents used social apps on their tablets or smartphones to interact with friends while viewing their favorite TV programs. This is a huge audience to tap into. In 2011, social TV was targeted by David Rowan of Wired magazine to be one of the biggest future trends to follow, and from the looks of things, he was correct.

Zeebox Enters the Arena

Zeebox is well positioned to take advantage of this trend. The application already had 1.5 users in the U.K. when it partnered with Comcast, the largest cable provider in the U.S. This gave a huge boost to the launch of Zeebox in the U.S.. Although there have been many applications available, each offers a fragmented piece of the social TV viewing experience. Zeebox brings it all together in one application. It combines a guide of TV shows, allows you to schedule your TV viewing with your friends, talk via social applications to your friends, see what programs are trending and what shows are recommended for you. With Zeebox, you're able to receive all kinds of extra information about the shows you are watching, such as interviews with the actors, biographical data, outtakes and other fun stuff.

The stations that are fully integrated into the application include NBC Universal and HBO. In fact, “The Voice” offers new interactive content for the Zeebox application,including additional information and trivia about the songs being sung. Polling is going to be added in the future. Both NBC and HBO pledge to continue to add features for this app, and I'm sure many other networks will jump on the bandwagon. Why? Because for a long time, advertisers have been trying to get the TV audience to watch real-time TV. Much advertising revenue has been lost by the use of DVRs. By promoting an application like Zeebox, audiences can be lured back to real-time TV, and revenue from ads can be increased. A big advantage for advertisers is the capability of offering ads on the second screen targeted specifically for the viewer.

The Zeebox application is available at the Zeebox site for Iphone, Ipad, Android and Web. My guess is that it will increase the popularity of second screen TV viewing. Although I've never engaged in social TV watching, I think I'll download Zeebox on my Droid smartphone to see what all of the fuss is about!

What Do You Think?

Do you think that applications like Zeebox will increase second screen TV viewing?

See results

© 2012 Margaret Perrottet


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    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      Au fait - I don't live on my phone either, although I admit I do have a smart phone. My guess is that apps like this will probably increase in popularity with the teenagers and early 20's group. So glad you stopped by - always good to hear from you, and your support is so appreciated!

    • Au fait profile image

      C E Clark 

      5 years ago from North Texas

      Very interesting and useful hub and voted likewise and up. Now I learned something new without a lot of pain. ;) Had no idea about any of this before reading your hub. I expect these apps will be very popular. I know people who live on their phones -- no, not me. I have a stupid phone that's for emergencies only. Very good information and will share!

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      rajan - It's just a matter of time before it hits your way. Lots of people really enjoy the second screen TV watching. Thanks for voting - it's much appreciated.

    • rajan jolly profile image

      Rajan Singh Jolly 

      5 years ago from From Mumbai, presently in Jalandhar,INDIA.

      This is an interesting development and it will take time to reach our shores. Thanks for sharing .

      Voted up and interesting.

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      6 years ago from San Antonio, FL

      I can see where it might be fun to use such software, especially when watching shows like "American Idol" or "The Voice". Thanks for reading and commenting. Gamerelated - greatly appreciated!

    • Gamerelated profile image


      6 years ago from California

      This is a very interesting article. I imagine that second screen viewing could become very popular as it can make people feel like they are watching TV with their friends even if their friends are far away.

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      6 years ago from San Antonio, FL

      Glad as usual that you stopped by, carol. I have never used any of the social applications while watching TV, but I'm going to try this one out just to see what it offers. Never too late to learn something new!

    • carol7777 profile image

      carol stanley 

      6 years ago from Arizona

      I always find these techy and electronically advanced hubs interesting even if I don't totally understand. I feel I need to stay ahead of the times..This was very interesting and I understood it.


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