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Wireless Zone: Partner with Verizon?

Updated on July 19, 2011


A Smart Phone includes capabilities far beyond making and receiving voice calls. The convenience of connecting to the Internet from a hand-held device has become wildly popular and continues to grow rapidly. Major retailers across the world now sell phones, accessories, and monthly plans. Stand-alone 'phone stores' pop up almost daily.

Is now the time to jump into the wireless phone franchise market? Instead of selling hamburgers or providing dry cleaning services, perhaps the opportunity to tap into the burgeoning smart phone business offers greater opportunity. The Wireless Zone is a store-in-a-box program that just might make you into the next cell phone millionaire.

Bye Bye Land Lines

Consumers are moving away from land lines. The concept of remaining tethered to a wall or being restricted to the tiny range of a cordless home phone, people simply pick up their smart phone and begin dialing. More and more home owners don't even have a home phone any more.

A land line is easy to purchase, connect, and use, but severely limited in capability. Most local phone companies can offer voice mail, call waiting, three-way calling, and a few other features that were exciting 15 years ago. On the other hand, a smart phone is considered outdated unless it provides 3D video and free downloadable apps.

What is a Wireless Zone?

The Wireless Zone store is a franchise opportunity offered in conjunction with The Verizon Corporation. Each store is owned and operated by an individual investor or a representative of such. Products, such as smart phones, phone accessories, and calling plans are provided by Verizon. Startup training as well as ongoing support are included in the system.

Why do we need a Wireless Zone?

Shoppers flock to phone stores to handle the latest and greatest smart phones. Some folks are willing to order phones and accessories online, but many consumers still prefer to handle their products before buying them. A smart phone has quickly become a personal item: users want to touch and feel what they will be carrying around for a year or two. They know that they will be judged by their peers according to the technology of their cell phone.

Customers also need personal service. It's reassuring to know that a local phone store can provide quick, friendly, and real-time assistance when they have a problem. Instead of calling an '800' number to speak with a Customer Service Rep in another part of the country, they are comforted by the local presence of a store staffed by their neighbors.

The Wireless Zone offers a destination for these smart buyers. Located in areas of high traffic and high income, these easily configured stores sell phones, plans, and parts provided by The Verizon Corporation.

Should You Own a Cell Phone Franchise?

A franchise uses someone else's (hopefully) successful business model. The franchising organization profits by selling franchises to ambitious investors and entrepreneurs. The investors and entrepreneurs assume most of the business risk, but plan on reaping most of the profits.

Franchising is not new. Many popular retail chains offer franchising opportunities. Some cost much more than others. A McDonald's franchise, for example, might require a liquid net worth of over $500,000 in order to even apply to own a copy of the Golden Arches. They also insist on a 'service fee' amounting to about 4% of monthly sales. Of course, this type of franchise rarely goes out of business.

On the other hand, a Wireless Zone doesn't have a grease trap that must be regularly cleaned. Your store will not be dependent on teenage labor and will only be open during regular business hours and evenings. A Wireless Zone does not require a drive-through.

Verizon wants you to succeed

Your success as a Wireless Zone owner reflects positively on Verizon and the Wireless Zone franchise program. If you fail, they have failed. To that end, they provide several levels of training including a 'demo store' in which you hone your customer service skills and gain powerful knowledge of the product line. If you make a mistake in the demo store, no one walks out in a huff and orders a Cricket phone online. They also maintain 'training stores' situated in real-life. These stores welcome real customers and allow you to take your expertise to the next level.

Should you partner with Verizon?

According to Verizon, they lead the wireless phone market in total subscribers. AT&T comes in at a distant second place, followed by Sprint and T-Mobile. 91 million current subscribers represents a sizable customer base for your store. They won't all visit you in the same week, but if each one needs a new battery or a Swarovski crystal to adorn their carrying case, your store could become a moneymaker overnight.

Eventually all smart phones fail. They aren't necessarily built to fall apart, but neither are they designed to withstand more than a year or two of gentle abuse. Millions of perfectly useful devices are recycled each year in favor of newer models. Your store could benefit from the ever changing landscape of smart phones.

Potential customers recognize the Verizon name. Wireless Zone retail stores partnered with Verizon mass appeal might be a successful combination. Certainly, a veritable plethora of generic wireless phone stores populate malls and flea markets around the world. Discerning customers will continue to flock to Phones-R-Us, but they will also recognize the Verizon name due to the constant media blitz that all phone companies implement.


Take a close look at franchising opportunities, particularly those offered by The Wireless Zone. Look for their stores in local strip malls. Take a few minutes to read about their opportunities. Always perform your due diligence before investing or sending money


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    • nicomp profile image

      nicomp really 6 years ago from Ohio, USA

      @drbj : I registered the domain.

    • drbj profile image

      drbj and sherry 6 years ago from south Florida

      nicomp - Your Phones R Us is a provocative name which made me laugh. It won't be long before a hospital in each neighborhood will change its name to "Sick People R Us." Or a cemetry to "Dead People R Us."