Worthoogle: The Anti-Google That Rewards Quality For A Change!
Worthoogle: I figured that I'd better write a Hub on it fast before someone else beat me to it. It was a comment on my long neglected News Sonnet Hub (thanks, Kika Rose) that got me thinking about what is really needed in the online search engine field. Google has cyberspace covered like a blanket, so the only way to compete with them is to make believe that you're a global insurance company that needs a bailout and get an $85 billion check from the Fed. And even that might not do it. However, the Worthoogle concept could theoretically have a shot at it, if you could keep Google's entire platoons of attorneys off your butt.
Worthoogle is a simple concept: A search engine that turns the PageRank algorithms completely upside down. Google's bots in their infinite wisdom reward specific features on web sites: Primarily the number of acknowledged "quality" sites that link to your page. Worthoogle wouldn't give an iota of importance what links to you and what doesn't. The primary and effectively only criterion would be the quality of your content.
Quality is a very difficult benchmark, so there would have to be some basic assumptions:
- The content is completely unique. Sorry, but turning "the quick brown fox" into "the speedy maroon vulpine" does not qualify as unique content. An algorithm could be generated to determine whether the actual concepts utilized on the page are unique on the net, and pages meeting that description would be heavily weighted favorably.
- The content is completely non commercial. No ads, no plugs, no nuthin'. Just one reference to another site, product, service, or scam and you're out. That would beg the question as to why anyone in their right minds would want to generate pages like this if they couldn't profit. The answer is easy. You don't make any money off your AdSense right now anyway, so you might as well establish yourself as a quality content provider. The benefits of reputation and renown will soon make themselves evident not just in your self esteem but also in your bank account. Your fame will spread and commercial activities will be offered to you sooner or later. No, it's not as direct as "you click on this link and I get $100" but that doesn't exist anyway except in the minds of the terminally deluded, so it's really no big loss.
- The content is correct in every way. Guess what boys and girls? Spelink and gramma count! So if you're an illiterate dunce, you stand no chance of a rating. Go back to hawking your get rich quick scams and then wonder why you can't pay the rent. The content has to be factually correct as well. The algorithms would check for similar terms and phrases on a list of acknowledged sites. So for example if you were writing about diseases, the system would check CDC, NIH, etc. to see if you're actually adding something of value or just wasting everybody's time.
- The content is well-written. Yes, algorithms can be developed to determine whether your writing style is mellifluous, lyrical and rhapsodic, or whether it reads like a grocery shopping list. No, writing well is not a God-given talent. Anyone can do it. I know that this may not be the best time to glorify a financial investment company, but to paraphrase the old Smith Barney TV commercial "you can write the old fashioned way... you LEAAAAARRRRRNNNNN it." Does your writing suck the chrome off a trailer hitch? Then go educate yourself. Invest the time you're currently wasting on playing Crysis and take an English course; read the classics; engage in intellectual discourse; and most importantly writewritewrite! You might be surprised at how quickly your writing will improve!
So why would anyone want to use Worthoogle? Simple: there are millions of people all over the world who are sick and tired of frittering away their precious hours reading malodorous, fetid, noxious sewage. They know that the latest SecretCode/GuaranteedProduct/AmazingOffer is just another in a long series of 419 Nigerian Scams, thus they seek to challenge their minds, open their horizons, and explore new tangents in the human adventure. The minute by minute coverage of the latest video card GPU overclock score will always be there, as will the political opinions, the games, the social sites, the porn... but that's not what Worthoogle is all about. There is a significant number of people out there who have had their fill of the pointless pap and sordid static which has saturated the internet. The numbers will never exceed those who seek the latest Lindsay Lohan Naked Photos, but it still runs into the millions, and could very well be the last market niche that the Web has not yet exploited!
So... what do you say? Venture Capitalists: large checks gratefully accepted!