- Internet & the Web
Write in a natural human voice for the web
Katy Perry - Firework
Conversational writing is simply taking the communication skill you already use every day and translating those to the page. It is about making sure that your natural human voice comes through in everything you publish. When writing for the web be clear. Know what you want to say and figure out how best to say it so people understand. Use short words, sentences and paragraphs and avoid fluffy words. Don’t overwhelm your readers by saying too much, too many things, concepts and ideas so as to avoid confusing them. Overwriting leads to lose of trail. Effectiveness ensures you try to communicate specific ideas to specific people without losing your goal.
Adele - Hello
Close-up of a Galápagos sea lion
You should be clear on your intention
Clarity comes before cleverness or personality. It is important when you are writing that you know what you want to say and figure out how to say it in a way that people are going to understand. It helps to start with a question. Start with, for instant; What do I have to say to my readers? What do they need to know? After writing your draft, read it back to yourself and ask yourself whether it answers the questions above. It may be helpful to read it aloud.
Northern slope of the puy de Dôme
Ensure you are concise
Use short words, sentences and paragraphs. Write in a way that people will be quickly able to understand. Avoid fluffy language that you really don’t need in your sentences. Some of the words in fluffy language don’t carry a lot of weight. They don’t mean much. Replace fluffy language with concrete, concise ideas. When you are writing for the web every word counts and every word should carry a lot of weight. Don’t overuse descriptive words and in the process make your readers not believe on whatever it is you want to say.
Wiz Khalifa - See you again ft. Charlie Puth [Official video] Furious 7 soundtrack
View in a foggy morning of the basilica of Our Lady of Jerusalem
Be mindful of your audience
Before you sit down to write anything, ask yourself; who is going to be reading this? What do they need to know? What do they already know? And write for them where they are. Remember, you are writing for other people to read your article. You are not actually writing for yourself. What you would consider useful is most likely not what your potential reads are searching for. Anticipate what they may not understand in your writing so as to explaining any concept they might not understand. Give them the information they need and only the information they need.
Write in your natural language
Don’t try to say too much at once and include too many concepts, too many ideas, or too many things on one page or in one message. People will be unable to take in whatever it is you are trying to say to them. People will not know what matters most or know what to read first. It can be overwhelming to your reader. It is best to outline the core ideas that you want to write on. You can write a very simple outline. It can be a bullet list. It can be a couple of key concepts that you want to include in your message. Check your message against that outline and those concepts making sure you are communicating whatever it is you wanted to say.
Justin Bieber - Sorry (Purpose : The movement)
Early morning on whaling coast
If you overwrite you will end up focusing so much on the way you are saying what you have to say so much so that you completely loose trail of your message. Effectiveness is more important than entertainment. When we are writing for the web we are communicators. We are not writing for writing sake. We are not writing to entertain people. We are trying to communicate specific ideas to specific audiences. Focus first on clarity. Focus on your goals and your style will follow.