YouTube Academy - How to Improve Your YouTube Channel
YouTube Academy Sign Up
Signing up for YouTube Academy is free. After receiving an invitation in the mail to join the free class, I immediately signed up. My YouTube Channel needed lots of help.
I was sent the link to sign up for the course, the course URL and the Google+ location for the Hangouts. Hangouts are live broadcasts from YouTube experts. They will answer questions asked during the broadcast.
There is also a link to the YouTube Academy Forums which I signed up for and tried to participate in. Most of the time, the forums froze up or contained way too much duplicate information. I also received tons of spam just from the one post that I was able to publish.
Another link sent was for a 'pre-course' survey. I did take this, but I'm not sure if it was pertinent or not. The post course survey helped to coalesce what I learned during the course. Hopefully it will help to design an easier course as this one was somewhat difficult.
In my opinion, two weeks is no enough time to learn the basics of YouTube. A month long course would probably be more beneficial to newbies or unskilled computer users.
I also recommend signing up for some sort of video making and editing course as videos are much harder to produce than written text, for me at least. But videos are worthwhile as a picture always paints a thousand words!
Summary of YouTube Academy Lessons
Actions and Comments:
What Channel inspires you and why?
Introduces the various components of the new 'OneChannel'. Recommended resources for getting started with YouTube.
Why are subscribers important?
How to attract and keep subscribers - similar to how to attract and keep followers on HubPages!
What contributes the most to your traffic patterns?
Varies, but after viewing your personal analytics, it is usually subscriptions, recommended by users, searches, external links and embedded videos
2.1 How to benefit from the YouTube One Channel
Benefits of Design
How to do the new design roll out, freshen up your channel, attract new viewers, increase watch time
2.2 Under the Hood
Subscribed vs Unsubscribed Viewers
How to make a trailer video to present your channel, ask for subscribers and inform your viewers about the viewing schedule (like a tv show)
Branding is based on content, appearance and searchability
Learn how to be consistent with your brand and establish brand loyalty
Making first impressions count with a consistent message!
Branding Checklist and Impressions
Your channel icon is your best asset, but be sure to spend time on all of your channel assets!
Tag me, Baby!
Channel organization - Create playlists and sections, feature videos, key words, setting your style layout.
Recipe for Success
Identify your themes, tag your videos, write catchy titles, eliminate clutter
Track your analytics, insert links into your videos, cross promotion, Channel strategy.
Visit Our Channel...
- Lela Cargill - YouTube
We feature music videos by bobcargillmusic.com and videos on incredible things happening in and around Austin, Texas. See our websites at http://austinstar.c...
Along the way you will need a bit of technical help. The best place to find this help is the YouTube Creator Playbook.
The playbook is a go to YouTube manual that will show you the nuts and bolts of:
- getting started with YouTube One channel
- how to program your channel and optimize the viewer's experience
- how to make sure your videos will reach the widest audience
- build your YouTube community (much like our HubPages community) - In fact, many hubbers have also created channels
- find resources - checklists, glossaries, keyword resources
The playbook is available for free downloads. It is printable, so you may study it at your leisure. There is also a sign up page for updates to the playbook.
The playbook can be used in place of the YouTube Creator Academy for those wishing to enhance their YouTube channel. It is the best place to start if you are just getting into the YouTube experience.
My Certificate of Completion
Videos Work to Enhance Hubs Too
Even if you don't use your video camera to make YT videos, you should still look for how to videos on YouTube to see if there are any great shorts and video guides that can add just the right touch to your hub. It counts towards your hub score!
When looking for videos, be sure to watch the whole video and confirm that it is relevant to your hub. Look for copywrite violations, or videos that haven't seen much viewership. HubPages will send you a notice if a video loses its URL or is no longer published, so be sure to check your 'broken links' section of your stats page at HP from time to time. Remove videos that are no longer valid and replace them with even better videos.
Do you have a YouTube Channel? If so, leave the channel URL in the comments.
© 2013 Lela