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YouTube Academy - How to Improve Your YouTube Channel

Updated on January 9, 2018
Austinstar profile image

L. Cargill, Medical Laboratory Scientist, ASCP. Retired Blood Banker and Laboratorian. Loves to write about a wide range of subjects. Enjoy!

YouTube Academy

YouTube Yourself and become a star!
YouTube Yourself and become a star! | Source

YouTube Academy Sign Up

Signing up for YouTube Academy is free. After receiving an invitation in the mail to join the free class, I immediately signed up. My YouTube Channel needed lots of help.

I was sent the link to sign up for the course, the course URL and the Google+ location for the Hangouts. Hangouts are live broadcasts from YouTube experts. They will answer questions asked during the broadcast.

There is also a link to the YouTube Academy Forums which I signed up for and tried to participate in. Most of the time, the forums froze up or contained way too much duplicate information. I also received tons of spam just from the one post that I was able to publish.

Another link sent was for a 'pre-course' survey. I did take this, but I'm not sure if it was pertinent or not. The post course survey helped to coalesce what I learned during the course. Hopefully it will help to design an easier course as this one was somewhat difficult.

In my opinion, two weeks is no enough time to learn the basics of YouTube. A month long course would probably be more beneficial to newbies or unskilled computer users.

I also recommend signing up for some sort of video making and editing course as videos are much harder to produce than written text, for me at least. But videos are worthwhile as a picture always paints a thousand words!

This is just after I finished the course.
This is just after I finished the course. | Source

Summary of YouTube Academy Lessons

(click column header to sort results)
Lesson Title  
Actions and Comments:  
1.1 Intro
What Channel inspires you and why?
Introduces the various components of the new 'OneChannel'. Recommended resources for getting started with YouTube.
1.2 Subscribers
Why are subscribers important?
How to attract and keep subscribers - similar to how to attract and keep followers on HubPages!
1.3 Analytics
What contributes the most to your traffic patterns?
Varies, but after viewing your personal analytics, it is usually subscriptions, recommended by users, searches, external links and embedded videos
2.1 How to benefit from the YouTube One Channel
Benefits of Design
How to do the new design roll out, freshen up your channel, attract new viewers, increase watch time
2.2 Under the Hood
Subscribed vs Unsubscribed Viewers
How to make a trailer video to present your channel, ask for subscribers and inform your viewers about the viewing schedule (like a tv show)
3.1 Branding
Branding is based on content, appearance and searchability
Learn how to be consistent with your brand and establish brand loyalty
Branding Bling
Making first impressions count with a consistent message!
Branding Checklist and Impressions
Your channel icon is your best asset, but be sure to spend time on all of your channel assets!
Tag me, Baby!
Channel organization - Create playlists and sections, feature videos, key words, setting your style layout.
Recipe for Success
Identify your themes, tag your videos, write catchy titles, eliminate clutter
Lasting Effectiveness
Track your analytics, insert links into your videos, cross promotion, Channel strategy.

YouTube Help

Along the way you will need a bit of technical help. The best place to find this help is the YouTube Creator Playbook.

The playbook is a go to YouTube manual that will show you the nuts and bolts of:

  • getting started with YouTube One channel
  • how to program your channel and optimize the viewer's experience
  • how to make sure your videos will reach the widest audience
  • build your YouTube community (much like our HubPages community) - In fact, many hubbers have also created channels
  • find resources - checklists, glossaries, keyword resources

The playbook is available for free downloads. It is printable, so you may study it at your leisure. There is also a sign up page for updates to the playbook.

The playbook can be used in place of the YouTube Creator Academy for those wishing to enhance their YouTube channel. It is the best place to start if you are just getting into the YouTube experience.

My Certificate of Completion


Videos Work to Enhance Hubs Too

Even if you don't use your video camera to make YT videos, you should still look for how to videos on YouTube to see if there are any great shorts and video guides that can add just the right touch to your hub. It counts towards your hub score!

When looking for videos, be sure to watch the whole video and confirm that it is relevant to your hub. Look for copywrite violations, or videos that haven't seen much viewership. HubPages will send you a notice if a video loses its URL or is no longer published, so be sure to check your 'broken links' section of your stats page at HP from time to time. Remove videos that are no longer valid and replace them with even better videos.

YouTube Basics

Do you have a YouTube Channel? If so, leave the channel URL in the comments.

See results

© 2013 Lela

Share your YouTube Ideas, Comments and Suggestions. Feel free to leave a YouTube Channel URL

Submit a Comment
  • Austinstar profile imageAUTHOR


    7 years ago from Somewhere near the heart of Texas

    Don't let the YouTube experience pass you by! Jump on the wagon.

  • angel115707 profile image

    Angel Ward 

    7 years ago from Galveston, TX

    I love Youtube, have so many ideas, but haven't gotten around to them yet! Voted up!

  • Austinstar profile imageAUTHOR


    7 years ago from Somewhere near the heart of Texas

    Christopher has a wonderful Channel! I am a subscriber. The rest of you need to get busy.

  • tillsontitan profile image

    Mary Craig 

    7 years ago from New York

    You are such multi-talented lady doing so many wonderful things. Thanks for sharing your info on the YouTube Academy. I never would have known!

    Voted up, useful, and interesting.

  • AliciaC profile image

    Linda Crampton 

    7 years ago from British Columbia, Canada

    This is a very useful hub, Lela. I haven't heard of YouTube Academy before. It sounds very interesting. I need to explore more of what YouTube has to offer!

  • christopheranton profile image

    Christopher Antony Meade 

    7 years ago from Gillingham Kent. United Kingdom

    This is mine. I'll have to check out yours later. Thanks for all the useful tips.

  • Austinstar profile imageAUTHOR


    7 years ago from Somewhere near the heart of Texas

    It's worth it. I'm thinking of starting a Vlog there and link it throughout social media. It's like icing on the cake.

  • Glimmer Twin Fan profile image

    Claudia Mitchell 

    7 years ago

    Thanks for this hub! I have my videos for my hubs on youtube and really only know how to upload them. I bet I could use them as a more powerful tool, just have not gotten around to it. Your hub has inspired me. Thanks!

  • Austinstar profile imageAUTHOR


    7 years ago from Somewhere near the heart of Texas

    Start with the Playbook and jump right in, y'all!

  • drbj profile image

    drbj and sherry 

    7 years ago from south Florida

    This is at the top of my Bookmarking list, Lela. Thank you for your time and effort and sharing, of course. Learning more about You Tube is high on my bucket list, m'dear.

  • cclitgirl profile image

    Cynthia Calhoun 

    7 years ago from Western NC

    This is really useful. Ya know...I need to look into well as Google academy, Teachers Pay Teachers, G+ many little time. Haha. But this is really great and thanks for sharing. :)

  • molometer profile image


    7 years ago from United Kingdom

    Great intro to YouTube and the playbook.

    I didn't know you had a channel. I'll look you up.

    I just used to use my channel, to store my videos that I use on hubpages. Here is my channel check it out.

  • Just Ask Susan profile image

    Susan Zutautas 

    7 years ago from Ontario, Canada

    I thought your YouTube channel was great before. I've not visited it for awhile now but as soon as I'm done with this comment I'll go and check it out. That's great that they have classes you can take to improve your work.


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