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Yu Yureka In Depth Review - Can it Play God?

Updated on February 25, 2015

Xiaomi stormed into the budget smartphone category with the introduction of the Redmi 1S and the Redmi Note, both of which received highly positive reviews from users. Redmi Note came in with 4G capabilities as well. People have started realizing that they don't have to pay too much for high end features. In a recent article, Xiaomi's Vice President Hugo Barra, gave us an insight on how they keep their costs down. You can check it out here.

Xiaomi is now the 3rd largest mobile phone manufacturer in the world. Our very own Indian brand, Micromax, wanted a piece of the pie. They went ahead a started a new brand by the name of Yu and got exclusive rights to sell the Cyanogen OS in India scraping it off of OnePlus. Their first phone the Yu Yureka was launched last week and it has been flying off the shelves. 10,000 units were sold in 3 seconds in the first sale and 15,000 units were sold in 4 seconds in the next one. They sell it online only, so it will be a bit hard to get your hands on them. The company tells us that it is the Zeus of phones and that it can play God. So can it really play God?

Yu Yureka

5 stars for Yu Yureka

Design and Looks:

This is one of the best build phones from Micromax (or Yu). By the way, did I tell you that the Yu Yureka is a rebranded version of the Coolpad F2 4G? Coolpad is another Chinese smartphone manufacturer, which is currently the 6th largest in the world. So you don't have to be disappointed. Anyway, the phone looks pretty solid and the finish is quite good. You can't possibly complain about anything at this price point. At the front we have the earpiece and the secondary camera at the top. Down below the 5inch screen, we have the touch capacitative buttons of which the home button is engraved on the phone. The other two light up when switched on. Behind, at the top left corner we have the primary camera along with flash and at the center we have the Yu logo (in a weird blue colour). The entire phone is made of plastic but it does not disappoint in terms of build quality. The finish at the back is similar to the OnePlus One's moonstone finish, but nowhere near in terms of quality. We'll have to see how long this one lasts.

Display:

The screen is adequately sized at 5.5 inches and with a modest resolution of 1280x720 pixels, which gives a pixel density of 267ppi. The screen is brilliant and outdoor visibility is awesome. You also have Corning Gorilla Glass 3 protection for resistance against scratches and minor falls.

Hardware:

This is one part of the blog where you will have a hard time to keep your mouths closed. Once you open the back cover of this phone, you have a complete artillery. Leading the pack is the Qualcomm Snapdragon 615 chipset with an octa core processor clocked at 1.5 GHz. Didn't you just open your mouth? No. Fine, then lets move on. Along with the octa core processor is 2 gigs of RAM and 16 GB of internal storage. Added to that, we also have an Adreno 405 GPU which does a really good job in graphics intensive games. Please close your mouth, as I am sure it is open by now. The chipset is based upon 64-bit architecture and it will do a lot of good in the future, when apps start to utilize it.

Another Great phone from Micromax!

Camera:

The primary camera is a 13 megapixel shooter with 5P Largan Blue lens architecture and a Sony IMX135 CMOS sensor of f2.2 aperture. If you have used Micromax phones before, you will be pretty sure about how bad the picture quality is. But this time around, it is one of the best cameras in this price bracket. In well lit conditions as well as low lit conditions the camera performs exceptionally well. There are a lot of picture samples available at iGyaan and a few other sites, so you can check them out. It is capable of capturing 1080p but not 4K. You can also capture 720p videos at 60fps, which is an added plus. There is no image stabilization, so videos taken tend to be a bit shaky. At the front we have a 5 megapixel camera which does complete justice to its specifications. You get quality selfies and video calls are fine.

Others:

The storage is expandable up to 32 GB via microSD. The phone supports LTE networks as well. The Cyanogen OS is really easy to use for any Android user and it has a lot of customizations on offer. You can download a limited number of free themes online and try it out. The battery is on the lower side at 2500 mAh, and it lasts for about a day with mild usage and 6-7 hours with rough use (heavy gaming, video calls, 1080p videos, etc.). The signal strength was amazing and quality of calls are just superb. Heating of the slightest degree occurs with constant gaming and watching videos, but it is not a big issue.

Final Thoughts:

What more can I say? If you can overlook the fact that it has low battery life, I don't think I can stop you from buying this phone. But wait, the only thing that can stop you from buying this phone is the flash sale that Amazon is conducting. 25,000 phones in 7 seconds is a bit of a challenge to crack. So if you manage to get one of these in your hands, you would probably looking at the God of Smartphones.

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