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Hindustan Latex Limited-hll

Updated on July 15, 2015
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HINDUSTAN LATEX LIMITED


Location: Akkulam, Thiruvananthapuram, Kerala, India


HLL Lifecare Limited (HLL) started to serve the Nation in the area of Health Care, on March1, 1966, with its incorporation as a corporate entity under the Ministry of Health and Family Welfare of the Government of India. HLL was set up in the natural rubber rich state of Kerala, for the production of male contraceptive sheaths for the National Family Planning Programme.


The foundation stone was laid by the then Union Minister for Health and Family Welfare, Dr. Sushila Nayyar at Peroorkada in Thiruvanthapuram on January 14, 1967.


The company commenced its commercial operations on April 5, 1969 at Peroorkada in Thiruvanthapuram . The plant was established in technical collaboration with M/s Okomoto Industries Inc. Japan. Two most modern plants were added, one at Thiruvanthapuram and the other at Belgium in 1985.


The new condom plant inaugurated by the Union Minister for Health and Family Welfare, Dr. Anbumani Ramadoss on 24th November 2007 has added another 283 million pcs to the Peroorkada plant’s existing capacity. With this the production facility at Peroorkada has emerged as one of the largest single manufacturing Plant’s in the world for the production of Condoms, with a capacity to produce over 1 Billion Condoms a year. With the addition of this capacity, HLL today has an annual production capacity of 1.316 billion condoms.


HLL is today a multi-product, multi-unit organization addressing various public health challenges facing humanity.


On the path of rapid growth, HLL has set its sights to be a Rs 1000 crore company by the year 2010.


HLL has been declared a Mini Ratna Company by the Government of India and upgraded as a Schedule B PSU.


HLL Life care Limited is the only company in the world manufacturing and marketing the widest range of Contraceptives. It is unique in providing a range of Condoms, including Female Condoms, Intra Uterine Devices, Oral Contraceptive Pills – steroidal, non- steroidal and Emergency Contraceptive pills; Contraceptive Cream, and Tubal Rings.


HLL’s Health care product range at Akkulam include: Blood Collection Bags, Surgical Suture, Intra uterine devices (copper T), Hydrocephalus Shunt, Tissue Expanders.


Mission and Objectives


MISSION


Over the past three decades, HLL has developed its mission as “Building a healthier and happier India”. The effort toward attainment of this mission called for active role in creating planned social change. This role has necessitated the building of competencies in the area of brand marketing, social marketing, logistics planning and project management. These activities are supported by a strong manufacturing base.


CORPORATE OBJECTIVES


  • Building an enduring manufacturing base for contraceptives and health care products.
  • Logistics planning and Management for ensuring the accessibility of HLL brands “at the arm’s length of desire”.
  • Effective practice of Social Marketing Programmes aimed at addressing the needs of the society and providing impressive return on investment to Government of India.
  • Conceptualization and implementation of social projects aimed at creating planned and sustained behavioral change in the areas of Reproductive and Sexual health.
  • Commercializing innovations in the area of health.



SOCIAL MARKETING


Hindustan Latex Limited, a public sector company established more than three decades ago, came to occupy a premier position in the country’s family planning and health care programs. The company not only established itself as the leader in the segment of manufacture of contraceptives, but also diversified itself into manufacturing and marketing of other related health care products. Social marketing became one of the key areas of the company to ensure the quality contraceptives are available to the people at an affordable price.


Though the direct marketing operations of the company were doing well over years, the company could not look at profitability alone, which was however being sustained through its exports and direct marketing. The company realized the need for family planning and health care programs aimed at the poor and disadvantaged sections of the society. HLL thus ventured into social sector projects aimed at creating a planned social change. It was with this objective that HLL formed the Hindustan Latex Family Planning Promotion Trust, a non-profit organization promoted by HLL.


Since its establishment in 1992, HLFPPT has been undertaking the conceptualization and implementation of various social sector projects. The trust’s area of operations extends to the various states of India. Although the Trust was established for promoting the agenda of family planning, the Trust’s activities have now been broad based to focus on reproductive and sexual health. The Trust is expected to develop into a major civil society participant working in the health sector, in partnership with a range of development actors.


Products in the Market


Today over three decades and six years hence, HLL has developed an impressive production infrastructure for a range of Contraceptives and Health Care Products.


Today HLL product range include:


Contraceptive Aids:


  • Condoms
  • Copper Ts
  • Oral contraceptive pills- ‘Saheli’ the once-a-week pill, Mala D


Health Care Aids



  • Blood transfusion bags
  • Hydrocephalus shunts
  • Surgical Sutures
  • Surgical and examination gloves


Social Marketing Products



  • Ferro Plus-Iron and Folic Acid tablets
  • Jal Jeevan Oral Rehydration salts
  • Plastid Medicated Plasters


Achievements


Manufacturing facilities of HLL have the prestigious ISO 9002 and the ISO 14001 certifications, the CE mark for HLL’s blood bags and condoms, and the 510(k) Certification for its Condoms from the US FDA.. HLL brans are being exported to over 70 countries today. HLL has set up a Trust-Hindustan Latex Family Planning Promotion Trust (HLFPPT), which is implementing various social projects with an objective of bringing about planned behavioral change in some of the most backward areas in India. HLFPPT has developed the expertise and has rich experience in successfully carrying out various social projects in the field of Reproductive Health, Safe sex and AIDS prevention.


Uniqueness of HLL


Their wide range of products for Contraceptives and Health care segments, which possibly no organization in the world could ever offer.


Some of the sections are:


  • Human Resources Dept
  • Accounts Dept
  • Purchase Dept
  • Quality Control Dept
  • Electronics Testing Dept
  • Production Dept
  • Engineering Dept
  • Sales Dept
  • Packaging section
  • Instrumentation section
  • Effluent treatment Plant

© 2009 dinkan53

Comments

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    • profile image

      tituu 

      3 years ago

      nice job by Hll and you the author.

    • profile image

      WILSON 

      6 years ago

      WHAT A STORY SIR. I'M SOOOO TIRED TO WRITE THIS HLL HISTORY.

    • profile image

      prashant kumar gupta 

      6 years ago

      hello sir, sir how i can take job in HLL.

    • dinkan53 profile imageAUTHOR

      dinkan53 

      6 years ago from India

      @Trsmd Glad to know that you like the way of presentation. HLL is doing a great job and thanks for your comment.

    • Trsmd profile image

      Trsmd 

      6 years ago from India

      Great to k ow about contraceptive pills and latex manufacturer of India. You have presented it nicely. Thanks for sharing and pinterst

    • profile image

      vinit 

      6 years ago

      its good to know that a public sector company like hll is really working hard to controll the population of india

      ll

    • dinkan53 profile imageAUTHOR

      dinkan53 

      6 years ago from India

      @adomcruze thanks for visiting my hub and for your comment.

    • adomcruze profile image

      Adom Cruze 

      6 years ago

      Controlling population with providing awareness is a great work.Vote Up Dude. . .

      And Thanks for sharing this.

    • profile image

      b k ray 

      7 years ago

      HLL IS THE WORLD'S PEOPLE COMPANY NOT LIKE OTHERS COMMERCIAL COMPANY CHARGING MORE PRICE AND CLAIMING NO.1 IN SALES BUT HLL IS ALWAYS NO.1 WILL BE NO.1. GOOD LUCK TO HLL.

    • profile image

      putti 

      8 years ago

      lot more programs shall be done by HTL to promote the awareness of condoms among Indians to cut down the population growth.

    • sweetie1 profile image

      sweetie1 

      8 years ago from India

      HLL is a government owned company and makes products which are cheap and good. Thanks for all the info

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