Emerging developments in the Smartphone industry are expected to bring about new trends for enterprise mobility management, with formerly popular business Smartphone options being replaced by new products from Google and Apple. RIMM’s Blackberry offering has been the only mobile offering taken seriously for sometime by corporate IT. However, the “bring your own device” philosophy continues to be adopted by the enterprise due to major cost savings, the consumerization of corporate IT, and mobile business applications. Mobile enterprise applications will need to evolve based on these factors, while provide a rich native user experience to drive employee adoption of enterprise mobility.
A recent report from institutional securities firm Piper Jaffray predicts Android Smartphones to occupy nearly half of the market share during the next five years, with an additional 20 to 30 percent market share taken up by Apple’s iPhone. The firm made its prediction based upon the recent surge in growth for Android Smartphones, as the study shows Google’s current 14.9 percent of market share in 2010 will grow to 23.2 percent by 2012. The prediction for Google overshadows the iPhone’s expected progress, which the report forecasts will increase from 15.9 percent to 17.6 percent during the same time period.