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On Twitter, I use #hashtags. This feeds into the main subject stream so people that are not my followers will see my post and hopefully follow.
On Facebook, I have a widget on my blog that has a simple "like" button for people to click.
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For twitter, this is what everyone (including myself) uses. Altho I have the PRO version, which is paid.
But the free version is a simple follow/unfollow tool.
scroll towards the bottom and download the free version.
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