It really, really matters what you're talking about here.
If you want a niche blog then you the name will be closely related to that niche and that will draw readers and SE's to you...
If you're just talking about a blog to promote your Hubs or online writing try creating a site with a business front page, (i.e., you, your services, where you write, sample articles) and then a blog in the site somewhere to keep the content fresh and the site indexed.
I use my hubs to promote my blog and put the header banner in most of my hubs... They are like little extensions of my blog and I thinks that's really cool.
Let me know how it turns out and if I can do anything to help you can contact me at firstname.lastname@example.org or the blog which is bloggingdudes.com
I don't know tons but I can help a little bit I'd imagine.