I know someone who once did something to make someone's website less popular. It was many years ago and it had to do with a competitor using cloaking techniques to increase his website traffic. He reported it to Google and it worked and his competitor site became less popular because he snitched on him. As time went by, he discovered that even search engines use forms of cloaking techniques and he was very sorry he reported that guy. He felt it gave him bad karma. Would you report someone if they were doing something that was not illegal but unacceptable to a search engine. Is it your duty?
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