My domain http://www.insidecontentmarketing.com is an EMD.
What your referring to in the EMD update was Google trying to cut out spammers easily ranking for exact keywords. For example before the animal updates if you wanted to rank for the keyword buy viagra online you would buy the domain name www.buyviagraonline.com
After your page was indexed you would automatically rank highly (usually first) for anybody searching for that keyword. Can you see the importance of the update now?
The update is making it harder for black hat SEO's to rank for competitive keywords.