My family and I have been Apple users for almost 20 years. We had a very early Mac when the kids were young and have had them ever since. We did try the PC systems when the kids were interested in gaming and Apple didn't support them very well. We have almost all gone back to Macs.
My wife is computer illiterate but is able to easily understand the Apple commands. They seem more logical.
For instance, in a Window's based system, why do you go to the "Start" button to turn the computer off?