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Even Toshiba and many others have a lot of varieties..
I have used lenovo for 5 years. Then whats special with mac book.
They are pretty much the same price as samsung and any other gadget and this coming from a skeptic.
From my experience, apple don't make their own products and you have to pay a fee to have access to their customer service. I enjoy my ipad, but I also enjoy Sony products just as much.
I think marketing is the answer.
Yes you are right. Innovation and marketing strategies are one of the reason why Apple products are preferred.