There are 2.2 billion internet users worldwide. Google is now focusing its efforts to get the next one billion users online by 2015. Half of these users, Google says, will come from the emerging markets.
"And a quarter of the next billion coming online will be from India," says Julian Persaud, MD of Google Southeast Asia. He says new users will access the internet for the first time on a mobile device and not on a desktop. Persaud says India has more mobile-based internet traffic than desktop traffic.
Citing World Bank reports, he says internet users in India grew from 61 million in 2009 to 125 million in 2011, about 10% of its population. On the other hand, 18% of the Indonesian population used the internet, 35% in Vietnam, 29% in the Philippines , 61% in Malaysia and 23.7% in Thailand. The smart phone penetration is higher in Malaysia Thailand and Vietnam while India is the fastest growing market globally for mobile search queries on Google.