Not 100% sure of your answer, but if you want readers to leap to a landing page of your creation, you will need a website that has content you want them to see.
Hot links can be set up in any story, as separate link outside the story or in a separate text box. Important that it's relevant. I set up links, for instance, to my writer's web page, specifically to content relevant to the hub. If I'm writing about happiness, I link to my book on happiness, also to other links on happiness.
It's also equally important that, on your landing page, you provide links back to the hubs you feel are associated in content.
I hope I answered your question, but it was a little vague.