I want to promote website using similar content/keywords as on my website.
But if I use similar content, will Google see it as duplicate and punish website?
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If Google has index your site then definitely it is a duplicate content. It is better if you use unique content in all your promotion efforts.
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in a word, yes. You need to rewrite a little for each place you copy it.
Rewrite your description according to content and add some off your key in that and change the description after some time.
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