- Internet & the Web
What Are the Best Images to Use on Pinterest?
Which Are the Best Images to Post to Pinterest?
Which images should you post to Pinterest? And even more importantly, when? Of course, the site is all about visuals, so your photographs should be attractive with the element of intrigue: "What is that? I want to know more about that." And, crucially, "I want to click through to the website to learn more."
If you scroll down, you'll find a variety of tips about posting on Pinterest, but first I want to let you know what the company's own research reveals.
Over the years, for example, I've noticed that recipes pinned on Sundays are more successful than on any other day. Was it just me, I wondered? Is there a best day for different subjects? Read on to find out about their latest research.
These images are © BritFlorida and are screenshots of my own pins. The image above and the first one below: © Andy Royston.
Despite the grumbles we sometimes hear about Mondays, it seems that the Pinterest fraternity start the week in an optimistic frame of mind. For this is the best day to post images from articles about fitness.
I have extended this to include health and beauty when considering my own pinning activities. It's almost as if the start of a new week is rather like the new year—we have good intentions to stick to our diet and beauty regimens.
This includes hair care and general health topics. Think around the subject too: for example, pins that lead to articles about clothing to wear whilst exercising, yoga mats or running shoes are all suitable for the fitness topic.
On the next day, however, research has shown that viewers are looking at technical devices (maybe exercise or fitness apps if the glow of self-improvement hasn't worn off!) This effect isn't limited to the devices themselves—accessories do well too.
Always post the largest image you can, and be sure that your keywords are in the descriptive text. Bear in mind that many people have boards specifically for gifts, so be sure that your photograph will be found and collected for future reference.
There is sometimes confusion about whether people want to see products. Yes, they do. Product pins will invariably pay off in the future.
Ah, the middle of the week. Those good intentions about health and beauty regimens might be wearing off a little after a couple of days back at work. The weekend is in sight but still a couple of days away. What do people enjoy on this day?
Motivation. Quotes, of course, are a great idea, but so are motivational or inspirational books. The important thing to remember is that people want their spirits lifted.
If you don't have quotes to add to the site, there are other ways. What lifts your spirits? If something has that effect on you, then it will on others too. I find that this is a great day for pinning fabulous scenery, a beautiful flower shot or a strong visual that pleases the eye.
We can definitely see the weekend on the horizon now. That means that many people are considering fashion and the clothes they'll be wearing, or more importantly, buying when the weekend comes around. You can help them.
When we think of fashion, we tend to think of women's clothing, but don't forget the guys too. And bear in mind the accessories people will need—luggage for a weekend trip, gorgeous new shoes for a special Saturday night out.
Also, fashion varies with the seasons. Choose swimsuits and beachwear to pin during the warmer months. Extend your fashion pinning to include jewelry and luxury cosmetics.
It's Friday and the weekend is nearly here. People are looking forward to relaxing, taking part in sports, having fun with friends and taking trips. Their outlook is brightening as they prepare for the weekend break.
Today, people want to smile. They want to see fun images. They want to read jokes that they can tell their friends. Yes, for Friday, the theme is humour. This is the best day to post fun items that viewers will share.
Even people who are still at work are winding down. They are thinking about the weekend and looking for fun items. So don't just post jokes and quotes; try comedy movies, TV shows and books.
Even those who aren't away on weekend trips are still thinking about travel, as that's the most popular section on Saturdays. They have the leisure time at home to look for new venues and plan their vacations.
But if you don't write travel articles you can still make the most of this day by thinking about the items that people will need when they travel away from home. Luggage is a given, but think too about other travel accessories.
People have Pinterest boards devoted solely to forthcoming vacations and trips. Cater to them with the information and items they will need. Remember that couples are thinking about honeymoons too.
There are two subjects that get equal billing on Sundays. I mentioned one above, but here's the other: crafts. Pinterest viewers are looking for ways to brighten up their homes, improve their wardrobes or recycle household products.
This desire opens up an opportunity for people who write about crafting topics. But if you don't, there's no need to be left out. Crafting covers activities I would largely call "home and garden," particularly if they are planet-friendly.
Therefore articles about anything to do with DIY, home décor, or the garden—or books about these subjects—will get more mileage if they are posted on a Sunday.
Food and recipes are always popular, although Sundays lead the way. Do remember that the topics quoted above for the days of the week aren't the only subjects that will be popular on the site.
No matter what your specialty or niche, you can still use Pinterest to your advantage, and if you don't have images that fit those topics, all that's needed is a little lateral thinking.
Once you realise what the "general mood" is for each day of the week, and what viewers on the site will be looking for, the chances are that you'll have something for them.
- Intrigue the viewer with your image. "What is that? I want to click through to the site and see more."
- Draw the viewer in with your image. Let them imagine themselves wearing that outfit, being on that beach or transforming their own home.
- Have your pin answer the question to a problem. "How can I find more storage space in my tiny home?" "What's the best way to pack for a cruise?"
- Some people like to put text on their images, but remember that this text won't be seen by the Pinterest search. Make sure your keywords are in the text.
- Always remember that the goal is to have people click through to your site or article. Bear this in mind when writing. Ask yourself, "Will this image be great for Pinterest?" If not, select another image.
- If you're still pinning using the button supplied on the page, consider getting the official pin-it button from Pinterest (released February 2014). This gives you much more flexibility.
- Don't worry if your pins don't bring you immediate traffic. People use the site almost as a scrapbook—they are bookmarking pages for future reference.
- Consider keeping your own records of which of your images get repinned the most. Note the day and the time of year. This can provide you with valuable information.
- Traditionally it's said that vertical (portrait orientation) images will be more popular than horizontal. I find that square is equally good. Do try to avoid horizontal (landscape orientation) though as these are rarely successful.
- When you see that an image is doing particularly well, do check the page that it's leading to. Be sure that there are no errors or out-of-date information. Put your best foot forward.
Make people happy with your pins. Be inspirational.
Do you have tips you'd like to pass on?