ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Building a Business Website

Updated on September 19, 2012

I'm frightened!

Today I commissioned a $2500, scorched-earth rebuild of my entire business website.

I expected a faint pang of apprehension at this point; now that it's here, I'm downright scared.

I've written dozens of sites for clients, but this is different.

It's my site, my brand, my business and my money, um ... line of credit, actually.

In short, it's my arse online. I'm literally trembling as I type.

Will I triumph, or come a cropper?

Let's play the fortunately/unfortunately game to see:


I have a good man in my corner.

He's been my IT Guy for a couple of years and his service is second to none.

He's fast and smart and reasonably priced.

He's got offsite backup thingys coming out of his serial port, so that's got to be good.


My years of experience with web projects have taught me that they're longer and stringier than the longest, stringiest bits of string.

What starts as a five-page walk in the park can turn into a 15-volume Grimm's fairy tale.



I did things by the book. I wrote an explicit, four-page plan of what I wanted in terms of content, structure and functionality.

I also wrote a creative brief, complete with sample images, to give the designer a clear sense of my vision.

I even gave the URL of the site I wish to emulate - a site, ironically, whose content I edited with supreme confidence!


Until you see everything on screen, you don't know how (if?) it's going to work.

And even if it's all done right and I love it, my clients may not.

They range from sole traders to corporate juggernauts; what pleases some may repel others.

It all comes down to my professional judgment which, though unerring to date, feels strangely frail today.


I have a small circle of gifted, trusted, objective advisors.

To these generous people I will send the site mock-ups that precede the main event.


Until we go live, I won't know for sure whether all this time, money and effort will pay off.


The Empire is soon to be mentioned in a major magazine and featured on myBRC.

It's possible that hordes of new visitors will give me the feedback I crave.


The site may not be ready in time for this exposure, and these rich, new prospects may hit (and flee) my tired, old site which is so in need of a makeover.


If the whole thing collapses in a screaming heap, I'll at least get some amusing blog posts out of it.

And Finally ...

All this goes to show that when you're reinvesting your own hard-earned cash, even decades of expertise offer scant comfort.

Do you trust yourself?

Whence comes your confidence?

Your advice, warnings and hilarious anecdotes are invited at this point.

Wish me luck!

Paul Hassing, Founder & Senior Writer, The Feisty Empire.

What do YOU think?

    0 of 8192 characters used
    Post Comment

    • PaulHassing LM profile image

      Paul Hassing 7 years ago

      @KOrazem: Thank YOU for your visit and very kind words! :)

    • KOrazem profile image

      Seeking Pearls 7 years ago from Pueblo West

      Good luck to you and your future success.Thanks for an enjoyable read.

    • PaulHassing LM profile image

      Paul Hassing 7 years ago

      @anonymous: It's very kind of you to say so. Yes, things are definitely looking up. Thank you for your generous thoughts. :)

    • profile image

      anonymous 7 years ago

      Hi! Paul .. I'm very happy to hear from you for making big money by your all business website. Blessing to you to get the most success.

    • PaulHassing LM profile image

      Paul Hassing 7 years ago

      @darciefrench lm: Ah, now THAT'S a good question, Darcie. You can see it at :)

    • darciefrench lm profile image

      darciefrench lm 7 years ago

      Where's the website?? -:)

    • PaulHassing LM profile image

      Paul Hassing 7 years ago

      @anonymous: Ha! The Fortunately/Unfortunately game is great to play with kids. It can go on for hours and hours and take you to the most unexpected places. Thank you for playing! :)

    • profile image

      anonymous 7 years ago

      Well, I got dizzy there for a moment but I think you have done everything you could possibly do to make it come out right. Hope all is well.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: ""

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)