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Choosing the Right App Builder for Your Business

Updated on December 2, 2015

Look out for these 10 Features

Gone are the days when app building used to take months of recce, planning and budgeting. Choosing the right app making firm, haggling for the cost, stressing over the way things proceed, arguing with the team on board for design, functionality etc, and finally settling for something that’s not exactly what you had asked for- that’s a common sight with businesses that deal with app makers. Maybe that’s why, a lot of businesses put apps on the backburner. But today creating a mobile app for your business is indispensable as well as easy. When we say easy, we mean it’s a cakewalk.

How? ‘DIY App builders’ is the answer. Yes, that’s the route contemporary businesses are taking for getting high-end apps built. With online app builders, you don’t have to fuss over all the things mentioned above and still get an app that works like a dream taking your business levels up.

But how to choose from among tens of app makers ruling the market? Not only are there a plenty of app making platforms, but also a wide range of capabilities and price points to choose from. Perhaps these 10 features will help you zero down on the best app maker there is.

1. You don’t have to be an engineer to build an app

As we said, making an app has become a child’s play, thanks to the online app builders. The best app makers are so convenient that they allow you to drag and drop elements, add content and choose from a range of designs in a click. It is just a matter of minutes to get your app ready and may be two more days to launch it on the store. Voila! You are all set to rake in profits from your mobile app.

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2. View the changes you make real time

The best part of choosing an app builder is that you make the changes in your app and watch in real time how your app is shaping up. That opens up endless possibilities for you to try and test various layouts, designs and templates. So bid adieu to that designer who cribs when you ask for options.

3. Multiplatform publishing

We are sure you want to reach as many customers as possible. Choose an app maker that lets you create an app for multiple devices. If you think half the world uses Android, remember, the other half is iOS. So, if you are neglecting either of them, you are actually losing out on half of your potential audience. So, make sure your app is compatible to all the popular operating systems. Some app makers allow you to create an app and then convert it into different platforms, while others offer attractive discounts if you choose to create the app on iOS and Android together.

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4. Social and business tools

If your objective is to help your business grow, nothing can help you better than mobile apps. If you have an online business, choose an app maker that allows integration with different social and business tools like Facebook, Twitter, Instagram, Shopify, TastyKitchen, Grub Hub etc.

5. Marketing the app

Marketing your app may require you working 24X7. You’ll be wise if you choose an app builder that comes with automated marketing features to help you market your app for example, through social media integration, e-mail marketing, content sharing and push notifications.

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6. App maintenance after launch

Although apps can do a lot for you, they cannot maintain themselves. Select an app maker that doesn’t leave you struggling with your app’s maintenance. For example, if some time down the line you wish to change the layout, design or content of your app, your app should pose no hindrance.

7. App analytics

Your app’s performance can be measured when you have data that helps drive decisions. Once your app launches, you’ll be highly concerned with the numbers. Be it the number of visits to your app’s page, or the number of downloads or the number of in-app conversions; your app analytics will give you fragmented, and highly organised insights of your app.

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8. Back end support

Once your app is up and running, it will become the backbone of your business. You would not want to lose out on all the data and efforts that went into creating an app, just because your app’s back-end support was not reliable enough. Choose an app maker that makes apps with reliable infrastructure, cloud storage and data backup. Make sure the security measures meet industry standards and your data remains safe.

9. Publishing your app

Once created, the next big task at hand is publishing your app. Most app makers submit your app in popular app marketplaces like Apple App Store and Google Play Store. App making platforms have their minimum standards that every new app must meet. Make sure your app builder meets those standards for hassle free submission and publishing.

10. App Store Optimisation

If your app is not optimised for the store, it is very hard to get past the swarm of competing apps that are already there on the store. ASO is SEO for apps. So, in order to rank high on App Search Result Page, your app should be optimised for the store. Now instead of hiring an ASO professional, why don’t you look for an app building software that does the needful for you?

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Apart from these, of course, cost is a very significant factor that lets you decide on an app building platform. With app builders, you rest assured, you will be paying a lot less than what an app building agency would demand. But if you choose the right platform, you are sure to get the most value for your money.

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