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Beginners Guide to Copywriting

Updated on January 11, 2014

Copywriting is the use of strong and persuasive language in a piece of information to influence a group of people to take specific actions. Unlike many other forms of writing, copywriting requires that you follow a specific set of rules in order to craft compelling copy needed to achieve your goal.

The Benefits of Using Copywriting in Web Content

Copywriting can be used for driving organic traffic to a website. Crafting magnetic and compelling content for your offer on any marketing platforms, including web submission directories, RSS feeds directories, article submission sites, blogs and social networking outlets will help attract and drive targeted traffic to your main website or blog.

Also, if your web page ranks high on Google and other search engines, and you carefully create compelling and laser focused title tags and meta descriptions for it, this will not only help attract your targeted audience, but will also motivate them to click through to the main site for more information about your business.

Additionally, when utilized on your site, good copy can turn a casual reader into a loyal follower or customer. Can you now imagine the power of copywriting?

Five Important Principles of Copywriting

When you want to write powerful copy for your product or service, applying the principles below will not only make the task easy, but will also help you craft persuasive content that will convert potential customers into followers or buyers.

  1. Use Targeted Headlines

One thing that will increase the click through of a title is when it resonates with the target audience’s predicament and promises a solution in the main content. For example, a person seeking information about snoring might come across a piece of content with the title “Overcome Snoring and Sleep Soundlessly with These 5 Powerful Tips.” Who do you think the headline is targeting? Of course, people who snore while sleeping will want to find a remedy to that. That is an example of a targeted headline.

  1. 2. Keep the Copy Simple

Make your copy simple and straight to the point using easy to understand language to convey your message. The use of big words and complex grammar will deter your target audience from reading the copy in its entirety, and render the content valueless.

  1. 3. Use Conversational Tones

Write your copy as though you are talking directly to the reader. This will help put your potential client at ease and motivate him or her to read through to the end. It may also lead them to the desired action. Utilize a lot of I’s, YOU’s, and ME’s and avoid using words like WE and OUR that sound like you are a group of people talking to the reader.

  1. 4. Know Your Readers

Knowing who your readers are, and what their problems are will empower you to craft a compelling and laser focused copy. This will make them feel that you understand their predicament perfectly, and motivate them to spend enough time on consuming the copy. And as a result, your visitors are more likely to take the next step you ask them to.

  1. 5. It’s All About Your Target Audience

Avoid talking about yourself or the history behind your product or service. Simply talk about the benefit your target audience will gain from using your offer. For example, if you are selling a travel insurance policy, list all the benefits that are associated with it and how it can help make life better for prospective clients. You can even go a step further to explain the benefits using everyday life experiences as an anecdote to communicate your message. This will help prolong their attention.

Copywriting involves the use of persuasive language in a piece of content for marketing a product or service to a specific group of people, or for motivating them to take a definite action. Using the above tips and principles in your web content writing will help you craft powerful copy that will increase your site’s rates of conversion.


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