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How to Find Hot Niche Markets

Updated on September 22, 2014

How to Find Hot Niche Markets

Creating niche websites is one of the best and easiest ways to make money online. The hardest part can be how to find hot niche markets. However, once you learn how you'll start seeing niches everywhere you look!

Niche markets and products can be an effective internet marketing strategy if you are looking for something you can put some work into up front and it will continue to work for you in the long run.

As the internet grows at lightspeed, common niches can be tough due to high competition. Rather than focus on those, you might aim to find a smaller more specific niche with high interest.

The idea of niche websites is based on finding good keywords, and building small sites around those keywords. These sites have good quality content to attract our friend Google who will happily send you traffic to your site. Once your niche site is up, you can monetize in a number of ways to make a little (or a lot) of money.

Below you will learn ways to find hot niche markets AND find examples niche products.

So what is a niche?

Keep reading to find examples niche products below.

The first step in this strategy is finding a good niche. What's a niche you ask? Good question!

A niche is any topic or area that people are interested in. Hobbies, food, crafts, products - any topic people are interested in is a niche.

Products make fantastic micro niches. You would be amazed at how many people are looking for specific products online. When you find specific product keywords you are finding keywords people are using when they are ready to buy!

How do I find hot niche markets?

Here are some fun ways to search for hot niche markets.

This is where you will have to dig a little deeper to find a good niche and some keywords that will work for your mini sites.

==> Do you twitter? What topics are trending there today? Do the same for Yahoo and Google and Bing. What are people talking about? Brainstorm a list.

==> Go to website directories like Amazon and eBay and look at the categories they have. Look for popular book titles and best selling products. Collect brainstorm lists of niche topics.

==>You know that line of books for dummies? As in 'Dog Training for Dummies' or 'Internet Marketing for Dummies''ve seen them, those black and yellow book covers. Well here's the thing, there are now hundreds of titles for 'dummies' and they've already done the market research on those titles. All are hot niche topics, so those titles would be a good place to find a niche.

Look around you everywhere you go for current topics of interest to people and continue to brainstorm niche ideas. Then put a few of the basic words you find in your keyword research tools to see what words or phrases pop up.

I try to do a little of this daily, and usually whenever my other work is done. I'll often do random searches while watching a TV show in the evening, and save ideas for later niche keyword research. The more you let yourself go, and think outside the box, the more possibilities you will come up with.

Own Your Niche

Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business
Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business

No hype, no BS guide to marketing strategy in your niche. This well known author of many titles related to internet marketing guides you through the jungle of marketing within your niche. Each chapter ends with an interview with a successful online niche marketer, giving you many perspectives and no stone unturned.

Click the orange tab below to see the outline for each chapter of this powerful guide toward owning your niche.


Characteristics of a Good Niche

How do I know I found a good niche?

This can be the most complicated part of the niche finding process. You want to find a good mix of enough daily searches and not too much competition.

It will also depend what kind of site you are going to build using this keyword. The bigger the site the more competitive the term can be, but if you're building a micro niche site (one or two pages), a Squidoo lens, or something small you want to keep the competition to a very low level so you will be able to get it ranking in the search engines.

A few suggestions:

==> Focus on keywords with a large number of searches. If no one is searching, you will be wasting time.

==> Look for topics with low competition from other web pages. High competition will make it tough to get traffic.

==> Be Patient. The treasure hunt of niche keyword research just takes practice. Use a touch of ingenuity and and a dash of creative thinking to find them. Try to think of really specific topics instead or more general. It's much easier to find a specific product keyword with minimal competition than it is to find a keyword that is about a general topic.

==> Continue doing keyword research because the demand for keywords can change over time. I've created webpages based on a high demand keyword that worked very well for awhile, then traffic began to drop off. Likely the demand was still the same, but others were building sites based on the same keyword and so the supply of sites for that keyword grew dramatically.

Micro Niche Finder

Find hot niche markets in no time flat with smart keyword research.

If you want a quick and easy way to find profitable niches, you might invest in a keyword research tool. Such tools allow you to look up a word or phrase and quickly get the scoop about whether it might be a valuable niche.

For example you will learn about: search volume, competition level, commercial intent - all the variables you need to know about any given niche. It's all in one place and on ONE screen. Keyword research tools make it quick and easy to find out if a niche might be viable and worth your time to pursue. You can then choose to use that keyword or phrase and move on with action, or else search for a new keyword.

The developers at Jaaxi have made it really easy by using a color coded system for competition. Keyword are color coded for strength of competition. Enter any keyword or phrase that appears viable for you, and the system will show you a green, yellow or red box. Green means you're good to go. If it's yellow or red , that indicates tough competition and so it might be very tough to rank for that keyword in Google.

Why I Prefer Jaaxi for Keyword Research

My very favorite tool to find hot niche markets ==> Jaaxi

While you can use the free keyword research tools, you may eventually find that keyword research is just too critical to SEO and getting traffic to short cut this practice. I've used a few of the paid keyword research tools, and found none to be easier to use and more effective than Jaaxi. Such simplicity! Jaaxi allows me to do what used to be a very time consuming and complicated task with such ease that it is even FUN!

Micro Niche Finder is a decent keyword research tool. However the setup and installation can be tedious. You have to complete a lot of forms and they include a sign up for a Google Adsense account - NOT recommended for a beginner.

There is no set-up nor installation involved with Jaaxi, no download at all since it is a web-based program. You simply log in and start searching.

Key word search terms are color coded on Jaaxi, Very simple, green means GO! You even can do a free test drive.

Another Note about Niches

Less is Better. Avoid getting carried away with finding hot niche markets.

It is best to focus on only one or two niches, NOT tons of them. Some encourage that but the thing the end it will drive you crazy. (Ask me how I know that).

It's not about just building a webpage and moving on the the next niche. That would be an exercise in frustration and setting yourself up for failure. Here's why: In order to get traffic you will have to do a ton of marketing and promotion, updates to the page and maintenance to keep it running smoothly. You really want to do all that work for a ton of separate webpages? Crazy!

Also, rather than fighting for traffic over and over, it is WAY smarter to build a list using an autoresponder like Get Response or aWeber. Encourage visitors to join your list and then overdeliver with quality information related to that specific niche. Focus on building trust and belief in you as a 'go to' person about that niche.

Then and ONLY then ==> after giving those on your list plenty of high quality information on a regular basis - then you might promote a related product now and then within the autoresponder series. Done well, this kind of marketing is MUCH more productive than simply hoping for traffic to a niche site or a group of them.

Finding NICHES is like looking for buried treasure.

Why I Prefer Wordpress for Niche Marketing

Let's say you decide to publish some articles for niche marketing. You can do that and if you get plenty of traffic to those pages, you'll likely make some sales eventually. There are actually several steps in the process of niche marketing, and discovering a hot niche is only the beginning. Then you'll need to create some quality articles in that niche, publish them and then actively promote the web page to get the traffic.

Two distinct differences between free platforms like Hubpages and Wordpress sites:

1) Since you do not own websites like Squidoo or Hubpages, you have no control over them. Sometimes they do make drastic changes to the site very abruptly that can screw your webpage up badly. Even worse, some webpages were locked down altogether, so countless hours of web content was lost! Risky business!

2) You'll never make a sale unless you get a decent level of traffic to the page. Say you DO get a sale, good. Then you start all over again hoping more buyers interested in that niche will find your article. That kind of traffic is a LOT harder to get than to 'build a list' in the first place with a good autoresponder like aWeber on a Wordpress site.

Are You Building Niche Sites?

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    • profile image

      Richard Nolan 22 months ago

      Thank you! That was useful information for consideration.

    • profile image

      cris861 3 years ago

      thanks for this article

    • CrossCreations profile image

      Carolan Ross 3 years ago from St. Louis, MO

      @tacopeland: I do realize that systems like Empower Network hold a strong draw, especially for those new to the online income world. My impression of that system was NOT favorable, I did look inside and left there Sour on the Empower Network. I blogged about that experience in detail.

    • CrossCreations profile image

      Carolan Ross 3 years ago from St. Louis, MO

      @drm1950: No not "easy" yet few things of value are, the thing about niche markets is that they are always changing. You find one and ride a wave for awhile, then it may very well flatten out, so ya always have to have an eye on the horizon, to always be searching or at the very least keep an eye out for future trends. An ongoing process...

    • drm1950 profile image

      drm1950 3 years ago

      I am in the niche research stage. I intend on creating my own products, after I uncover a niche that I want to be involved in. I will than build a WordPress site. I have spent a lot of my free time in the niche research mode. I would not say that I am stuck, but there are a zillion schools of thought on the quickest and most efficient ways to uncover a golden nugget niche. That fact in itself is confusing. I am sure the niche research task might be easy for those that have had some success online and have figured out the learning curve for finding niches. For the newer person just getting started the niche discover process is critical and not really that easy.

    • profile image

      tacopeland 4 years ago

      I am a newbie. I first started with online payday systems which brought me to empowerment network, which then brought me to another network..all selling their supposed ,but devoid of teaching. I have the desire, work ethic and motivation to succeed. I am just sick and tired of more money being required in order to succeed and receiving training which never seems to,materialize.

      Can you help..your site is informative and has renewed my belief in a system that produces results.


    • LauraHofman profile image

      Laura Hofman 4 years ago from Naperville, IL

      Excellent and informative lens! I definitely picked up some great tips. I have several niche websites on gardening and dog-related topics and they are picking up steam. Good content is very important! I want to try Jaaxi now...thanks for the info.

    • Harmonnia profile image

      Harmonnia 4 years ago

      Great lens. Thank you for suggestions!

    • Tricia Deed profile image

      Tricia Deed 4 years ago from Orlando, Florida

      I am building niche sites the free way. I understand it takes longer, but I am patient. I picked up on Jaaxy for keyword research. I will check this company today.

    • CrossCreations profile image

      Carolan Ross 4 years ago from St. Louis, MO

      @Gypzeerose: Yes, getting traffic can be a challenge and maybe even more so as the popularity of the internet grows. Every day there are more sites competing for that traffic, and google redirects traffic regularly too. All the more reason to focus on a smaller niche - to get very specific. There are entire courses just about 'getting traffic' and worth the time to investigate.

    • Gypzeerose profile image

      Rose Jones 4 years ago

      I have several niche sites up - it is getting the traffic that is the hard thing.

    • profile image

      onich60 4 years ago

      Great info, thanks

    • CrossCreations profile image

      Carolan Ross 4 years ago from St. Louis, MO

      @MartinTim: Glad it was helpful. A 'good niche' for one may not be the same for another because it takes personal interest, passion & knowledge to sustain long-term. Best to consider your own scope of interest including hobbies & skills.

    • profile image

      MartinTim 4 years ago

      It is very difficult to find Niche Market and I know it because I own a small business and it is very difficult to get a Niche market for your business. This lens will surely help me in finding new Niche Markets for my company. Thanks for sharing this great lens with us.

    • CrossCreations profile image

      Carolan Ross 4 years ago from St. Louis, MO

      @robertred24: Yes I agree that Micro Niche Finder is a good keyword research tool, but prefer Jaaxi for it's simplicity and ease of use. So for those who've never used one and are new to keyword rsearch. etc. I recommend Jaaxi. It's a tool that can make finding a niche FUN!

    • robertred24 profile image

      robertred24 4 years ago

      I have bought and use Micro Niche Finder. It is a very powerful and time saving tool!

    • startithub profile image

      startithub 4 years ago

      Very good article, interesting and useful! Thanks a lot!

    • profile image

      anonymous 4 years ago

      Hi i want to start an affliate marketing programme but i don't know what stpes to follow correct me where i am wrong.... Steps to be a successful affiliate marketer>>> Product search ( finding niche ) > creating a website or blog > promotion to increase traffic ( many ways and strategies one is SEO ) > regularly and conssitantly update contents of the website> traffic rank up in goolge ranking RESULT ((((((( SALE ))))))) ???

    • josietook profile image

      josietook 4 years ago

      As I'm loving it in New York, at the moment most of my lens focus on my time in Manhattan or my Manhattan T-Shirts. Not sure if this is my niche though. Great lens!

    • CrossCreations profile image

      Carolan Ross 4 years ago from St. Louis, MO

      @anonymous: Glad to hear it was helpful. New niche updates get added now and then, so consider a bookmark.

    • profile image

      anonymous 4 years ago

      Thanks, I have got very good article which have write here.......

    • profile image

      anonymous 4 years ago


    • CrossCreations profile image

      Carolan Ross 4 years ago from St. Louis, MO

      @anonymous: WordPress is considered the industry standard for business websites, but that doesn't mean there aren't other viable options. What website software does your builder prefer? I guess if you do not plan to learn to publish online and instead will be depending on someone to do the web work, then not much choice.

    • profile image

      anonymous 4 years ago

      I'm in first stage of building a niche site question would word press blog be better than a website my builder is more comfortable with his website software?

    • profile image

      anonymous 5 years ago

      Some great useful advice here for anybody seeking to build a profitable niche for their business. I have chosen the paranormal and horror genres, as they have always been my main interest and have good knowledge of both topics. I have now published a number of ghost and horror books on Amazon Kindle, and have also set up my own website, Wirral Writer, to showcase my work. I am, however, always interested in new tips and advice in increasing traffic to my site, finding more suitable niches etc.


    • CrossCreations profile image

      Carolan Ross 5 years ago from St. Louis, MO

      @carolan-ross: I agree the title for the blog post itself is most important, and they most definitely need to be related, yes, makes sense.

    • Constantimo profile image

      Constantimo 5 years ago

      Some good information here, on a hot topic! Check out if you want to read my own review (as a user) of his Niche Finder software program.

    • CrossCreations profile image

      Carolan Ross 5 years ago from St. Louis, MO

      @EricKnight: You are welcome, Eric. Best to you.

    • EricKnight profile image

      EricKnight 5 years ago

      Lots of great info and resources. Thanks

    • CrossCreations profile image

      Carolan Ross 5 years ago from St. Louis, MO

      @colleenw1: Thanks Colleen, LOVE the treasure hunt of finding good niche markets! It gets easier as you go, and good keyword research tools help a LOT! My favorite is Jaaxi, SO much simpler to use than others I've seen.

    • colleenw1 profile image

      colleenw1 5 years ago

      informative article on niche sites.. Very useful and helpful...

    • profile image

      carolan-ross 5 years ago

      @anonymous: When you say 'blog title' do you mean the www.domainname? the URL for the blog itself? or a title for an individual blog post? BIG difference there. I would not get too micro niche specific on the URL title for the blog itself, but definitely WOULD do so in titles for each individual post. They should be related of course. = blog name (URL), then a blog post might be 'Training your Beagle to Stop Barking' or some other specific title related to dog training. make sense?

    • profile image

      anonymous 5 years ago

      i really joy reading your article,am currently to get a niche for my blog title and its really consuming,i need help

    • CrossCreations profile image

      Carolan Ross 5 years ago from St. Louis, MO

      @lakkolmahendra: Google Sniper is a product I've seen promoted on the Warrior Forum. Seems that niche is about 'traffic' and this being just one product under that category. Of course 'getting traffic' will always be of interest to website owners, but such products as that one - it may or may not stand the test of time to remain popular long-term.

    • lakkolmahendra profile image

      lakkolmahendra 5 years ago

      Finding a good niche is really a difficult task. I appreciate your article. I wanted know one thing is Google Sniper is a good niche?

    • profile image

      sitebildz 5 years ago

      I like your idea of using Twitter to research niches ... good call!

    • msparrow82 profile image

      msparrow82 5 years ago

      Really great tips you used in reference with the fisherman i never really put it into perspective like that

      Thank you i will definitely Like this lens

    • ukprowriter profile image

      ukprowriter 5 years ago

      Good content. Thanks for the tips

    • profile image

      TestosteroneTommy 5 years ago

      Thanks for the lens. I haven't began making niche sites yet, but this will be bookmarked for when I take that next step!

    • profile image

      anonymous 5 years ago

      What an informative lens for those who want to have multiple niche sites. In my work with clients I find people are often confused by having more than one niche.

      I think it's much easier to have one main niche and then target micro niches within it so all you need to focus on building is one authority site BUT for thoe who want to go the route of having all kinds of niches this is a good place to start with great tips. :)

    • profile image

      dominicanjoe27 5 years ago

      thanks great article hopefully it will help me get an idea of how to do some niche sites.

    • profile image

      anonymous 5 years ago

      Great info here! I have tried everything and would be interested in further help. I must be on the downward spiral. Could you look at and give me feedback? Maybe your ritual is what I need!

    • profile image

      anonymous 5 years ago

      Thanks and kudos to you for sharing. I am still in the research stages and haven't quite figured out yet what I need to do. This helps a lot.

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      anonymous 5 years ago

      Great info! THanks for sharing! ;))

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      successful-marketing 5 years ago

      Thanks for sharing

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      CrazyforCollecting 5 years ago

      Great lens with lots of information. I'm not quite ready to spend money on a program yet -- right now I'm just looking at all kinds of information, and you were a big help. I'm bookmarking this lens. Thanks!

    • MillBucks profile image

      MillBucks 5 years ago

      You have featured such great tips, this is a great page for everyone to bookmark for future reference since you have answered a great amount of questions. Great job getting all this info together.

    • profile image

      anonymous 5 years ago

      hello evry1 . i want to earn good mony online.through ppd sites. i need to create a niche for dat. can any 1help me out..? m new here..

    • Ryan Will profile image

      Ryan Will 5 years ago

      I am looking for a niche to start my next niche website and was looking for some tips. I stumbled upon your lense; thanks for the info.

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      miauw99 5 years ago

      Thank you for answering my question on niche market...

    • profile image

      xmen88 6 years ago

      Fantastic lens.

    • CrossCreations profile image

      Carolan Ross 6 years ago from St. Louis, MO

      This 'daily niches' lens is loaded with so much valuable info I'm bookmarking to come back when I have more time. I use Jaaxi for keyword searches right now, did have Micro Niche Finder but find Jaaxi so much easier to use. I agree that the keyword search gig is similar to finding hidden treasure :-) and gets easier with practice.

    • profile image

      anonymous 6 years ago

      Nice lens! Thanks!

    • bbires profile image

      bbires 6 years ago

      Great imfo

    • profile image

      francois123 6 years ago

      Great stuff here. Amazing.

    • profile image

      anonymous 6 years ago

      this is very helpful to everyone, especially those who have some problems like me having the right tool in keyword research.

    • JenniferAkers LM profile image

      JenniferAkers LM 6 years ago

      Great tips, Jackie. I bought IPK also - great product! I also love your site because you're so generous with your knowledge and time in helping people make money online.

    • profile image

      zeyty01 6 years ago

      Trying to build niche everyday! Getting more success every day...

    • chwwalker lm profile image

      chwwalker lm 6 years ago

      Thanks for the great post. I'm hoping to start building niche blogs soon. I recently signed up for free niche idea emails from Some of them are the kind I probably won't use, but each niche idea comes with a list of 1000 keywords, so it's worth it. The only thing is I have to do a bit of research to determine how competitive the niche and its keywords are.

    • davenjilli lm profile image

      davenjilli lm 6 years ago

      THANK YOU SO MUCH! I am going to use these tools you have suggested.

    • lkamom profile image

      Heather McGlaughlin 6 years ago from Marryland

      Thanks for the great niche finding tips.

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      anonymous 6 years ago

      how do I find existing niche sites? This would be good if you know another language and can create a site for that language.

      Thank you!

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      routinehabit 6 years ago

      Hi Jackie, thanks for the information and I have to say after watching the video on the micro niche finder it looks like a great product.

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      anonymous 6 years ago

      Good lens on niches JackieLee. A very lucrative business if done properly. You seem to have a pretty in depth understanding of the craft! Thanks a lot, very helpful.

    • franstan lm profile image

      franstan lm 6 years ago

      Very informative

    • DreamingBoomer profile image

      Karen Kay 6 years ago from Jackson, MS

      Excellent, informative and well thought out lens! Very well put together! I will be back! Blessed by your neighborhood angel

    • MomwithAHook LM profile image

      Sara Duggan 7 years ago from California

      Blessed by a SquidAngel.

    • Yawapi LM profile image

      Yawapi LM 7 years ago

      great information, thanks!

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      Dawn Michael 7 years ago from Thousand Oaks

      Great information and I really got a lot out of it!! Thanks

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      TheSourcePublishing 7 years ago

      Great information Jackie, I love your lenses, very thorough. Thanks, Leah :)

      Websites For Sale

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      BeaGabrielle1 7 years ago

      thanks for all these useful information! Great job on the lens!

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      anonymous 7 years ago

      nice the way... there's a new one, an updated version, launched already... called micro niche profit formula ... read micro niche profit formula review

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      whatsreal12 7 years ago

      I'm looking for the courage :-) and your lens is helping! I am grateful you shared the link to the homeschooling niche blogging mama, I'm heading there next... maybe I'll see you there (which I personally think is a *great* thing!! Wishing you continued success!

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      cory_wilson 7 years ago

      Hey JackieLee, I agree, when searching for a niche market it's best to find a long-tail phrase that has a minimum of at least 1K search per month. I now try to target a min. of 3K a month.

    • MarleyK LM profile image

      MarleyK LM 7 years ago

      I too, love finding niches. There are so many great ideas around you everyday. Goo suggestions.

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      juw1976 7 years ago

      trying to do that, for that i am following your articles. it is good to learn from you... Thanks.



      SharePoint Application

      Kuwait IT Company

    • profile image

      profitintheinternet 7 years ago

      Great and useful information that you have provided here. Thanks for your tips.

      I think it's a great job to you.

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      ForestVance 8 years ago

      Nice lens. I totally agree with you - the concept of marketing to a niche was something I really struggled with when I was getting going with internet marketing. I actually feel putting the pieces together and really narrowing down the market I was targeting was the biggest thing for me to start actually making money.

      P.S. I agree - Micro Niche Finder rocks!

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      PickinKeywordTools 8 years ago

      You hit the nail on the head with MNF. It's a great tool

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      jeffmonet 8 years ago

      I like your lens! Use MNF, go for long tail keywords. Make a mini network of sites targeting those micro niches: SUCCESS! Yes it can be that easy! Regards!

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      no_king 8 years ago

      great information! i have been looking everywhere for ways to find a good niche! i just need to find them, and also low competition keywords and im good.

    • profile image

      anonymous 8 years ago

      Great Post! I also have an article on how to find a niche. . It covers a lot of the material you were covering too. Good job putting that article together.

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      anonymous 8 years ago

      Awesome Lens, 5 Stars - Keyword Research is a important part of marketing online. Without proper keyword research you are doomed to fail. Thank you for making this lens.

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      anonymous 8 years ago

      Great lens Jackie with a lot of great valuable content, (as usual). Thank you. Question??? If your funds were limited and you could only go with one resource product...which would you choose? I already have the One Week Marketing System and belong to Wealthy Affiliate. Time is probably my biggest barrier but I know I can buy anymore of that. I'm getting a lot of great info from PotPieGirl and LearnItStepbyStep Blogs. But based on this lens, I think I need more help. So if you could only choose one product in your list of recommendations to go with...which one would it be?

    • profile image

      Joan4 8 years ago

      Great information - I think I am as scattered as Susan, but learning! :)

    • JackieLee LM profile image

      JackieLee LM 9 years ago

      [in reply to Susan52] Hey Susan,

      That's what I like about niche marketing, you can do lots and lots of different niches. No need to stick to one thing. Get your sites up, do the marketing and then let them go! I have focus issues too. ;)


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      wordsurfing 9 years ago

      thumbs up ! - some very useful information - thanks.

    • profile image

      jtholmes 9 years ago

      Thanks Jackie,

      I enjoyed this lens and you have great information here. Will look into the Niche Blogger on your recommendation. 5*'s

    • SusanDeppner profile image

      Susan Deppner 9 years ago from Arkansas USA

      Good info and resources! I'm too scatterbrained to stick with a niche, which is really not good advice. I need to get more focused.

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      anonymous 9 years ago

      Great lens with excellent resources. This information will be invaluable to anyone starting out looking for a niche market.

    • GypsyOwl profile image

      Deb Bryan 9 years ago from Chico California

      Great Lens and Congrats to you for achieving Giant Squid! :D You have some great information and resources here, I'll check back again to read more and try some new things. Thanks for all of your hard work putting this all together! :D