- Internet & the Web
How to Find Hot Niche Markets
How to Find Hot Niche Markets
Creating niche websites is one of the best and easiest ways to make money online. The hardest part can be how to find hot niche markets. However, once you learn how you'll start seeing niches everywhere you look!
Niche markets and products can be an effective internet marketing strategy if you are looking for something you can put some work into up front and it will continue to work for you in the long run.
As the internet grows at lightspeed, common niches can be tough due to high competition. Rather than focus on those, you might aim to find a smaller more specific niche with high interest.
The idea of niche websites is based on finding good keywords, and building small sites around those keywords. These sites have good quality content to attract our friend Google who will happily send you traffic to your site. Once your niche site is up, you can monetize in a number of ways to make a little (or a lot) of money.
Below you will learn ways to find hot niche markets AND find examples niche products.
So what is a niche?
Keep reading to find examples niche products below.
The first step in this strategy is finding a good niche. What's a niche you ask? Good question!
A niche is any topic or area that people are interested in. Hobbies, food, crafts, products - any topic people are interested in is a niche.
Products make fantastic micro niches. You would be amazed at how many people are looking for specific products online. When you find specific product keywords you are finding keywords people are using when they are ready to buy!
How do I find hot niche markets?
Here are some fun ways to search for hot niche markets.
This is where you will have to dig a little deeper to find a good niche and some keywords that will work for your mini sites.
==> Do you twitter? What topics are trending there today? Do the same for Yahoo and Google and Bing. What are people talking about? Brainstorm a list.
==> Go to website directories like Amazon and eBay and look at the categories they have. Look for popular book titles and best selling products. Collect brainstorm lists of niche topics.
==>You know that line of books for dummies? As in 'Dog Training for Dummies' or 'Internet Marketing for Dummies'...you've seen them, those black and yellow book covers. Well here's the thing, there are now hundreds of titles for 'dummies' and they've already done the market research on those titles. All are hot niche topics, so those titles would be a good place to find a niche.
Look around you everywhere you go for current topics of interest to people and continue to brainstorm niche ideas. Then put a few of the basic words you find in your keyword research tools to see what words or phrases pop up.
I try to do a little of this daily, and usually whenever my other work is done. I'll often do random searches while watching a TV show in the evening, and save ideas for later niche keyword research. The more you let yourself go, and think outside the box, the more possibilities you will come up with.
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Characteristics of a Good Niche
How do I know I found a good niche?
This can be the most complicated part of the niche finding process. You want to find a good mix of enough daily searches and not too much competition.
It will also depend what kind of site you are going to build using this keyword. The bigger the site the more competitive the term can be, but if you're building a micro niche site (one or two pages), a Squidoo lens, or something small you want to keep the competition to a very low level so you will be able to get it ranking in the search engines.
A few suggestions:
==> Focus on keywords with a large number of searches. If no one is searching, you will be wasting time.
==> Look for topics with low competition from other web pages. High competition will make it tough to get traffic.
==> Be Patient. The treasure hunt of niche keyword research just takes practice. Use a touch of ingenuity and and a dash of creative thinking to find them. Try to think of really specific topics instead or more general. It's much easier to find a specific product keyword with minimal competition than it is to find a keyword that is about a general topic.
==> Continue doing keyword research because the demand for keywords can change over time. I've created webpages based on a high demand keyword that worked very well for awhile, then traffic began to drop off. Likely the demand was still the same, but others were building sites based on the same keyword and so the supply of sites for that keyword grew dramatically.
Micro Niche Finder
Find hot niche markets in no time flat with smart keyword research.
If you want a quick and easy way to find profitable niches, you might invest in a keyword research tool. Such tools allow you to look up a word or phrase and quickly get the scoop about whether it might be a valuable niche.
For example you will learn about: search volume, competition level, commercial intent - all the variables you need to know about any given niche. It's all in one place and on ONE screen. Keyword research tools make it quick and easy to find out if a niche might be viable and worth your time to pursue. You can then choose to use that keyword or phrase and move on with action, or else search for a new keyword.
The developers at Jaaxi have made it really easy by using a color coded system for competition. Keyword are color coded for strength of competition. Enter any keyword or phrase that appears viable for you, and the system will show you a green, yellow or red box. Green means you're good to go. If it's yellow or red , that indicates tough competition and so it might be very tough to rank for that keyword in Google.
Why I Prefer Jaaxi for Keyword Research
My very favorite tool to find hot niche markets ==> Jaaxi
While you can use the free keyword research tools, you may eventually find that keyword research is just too critical to SEO and getting traffic to short cut this practice. I've used a few of the paid keyword research tools, and found none to be easier to use and more effective than Jaaxi. Such simplicity! Jaaxi allows me to do what used to be a very time consuming and complicated task with such ease that it is even FUN!
Micro Niche Finder is a decent keyword research tool. However the setup and installation can be tedious. You have to complete a lot of forms and they include a sign up for a Google Adsense account - NOT recommended for a beginner.
There is no set-up nor installation involved with Jaaxi, no download at all since it is a web-based program. You simply log in and start searching.
Key word search terms are color coded on Jaaxi, Very simple, green means GO! You even can do a free test drive.
Another Note about Niches
Less is Better. Avoid getting carried away with finding hot niche markets.
It is best to focus on only one or two niches, NOT tons of them. Some encourage that but the thing is...in the end it will drive you crazy. (Ask me how I know that).
It's not about just building a webpage and moving on the the next niche. That would be an exercise in frustration and setting yourself up for failure. Here's why: In order to get traffic you will have to do a ton of marketing and promotion, updates to the page and maintenance to keep it running smoothly. You really want to do all that work for a ton of separate webpages? Crazy!
Also, rather than fighting for traffic over and over, it is WAY smarter to build a list using an autoresponder like Get Response or aWeber. Encourage visitors to join your list and then overdeliver with quality information related to that specific niche. Focus on building trust and belief in you as a 'go to' person about that niche.
Then and ONLY then ==> after giving those on your list plenty of high quality information on a regular basis - then you might promote a related product now and then within the autoresponder series. Done well, this kind of marketing is MUCH more productive than simply hoping for traffic to a niche site or a group of them.
Finding NICHES is like looking for buried treasure.
Why I Prefer Wordpress for Niche Marketing
Let's say you decide to publish some articles for niche marketing. You can do that and if you get plenty of traffic to those pages, you'll likely make some sales eventually. There are actually several steps in the process of niche marketing, and discovering a hot niche is only the beginning. Then you'll need to create some quality articles in that niche, publish them and then actively promote the web page to get the traffic.
Two distinct differences between free platforms like Hubpages and Wordpress sites:
1) Since you do not own websites like Squidoo or Hubpages, you have no control over them. Sometimes they do make drastic changes to the site very abruptly that can screw your webpage up badly. Even worse, some webpages were locked down altogether, so countless hours of web content was lost! Risky business!
2) You'll never make a sale unless you get a decent level of traffic to the page. Say you DO get a sale, good. Then you start all over again hoping more buyers interested in that niche will find your article. That kind of traffic is a LOT harder to get than to 'build a list' in the first place with a good autoresponder like aWeber on a Wordpress site.