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Dynamic Remarketing with Wordpress and Woocommerce

Updated on March 7, 2016

What do you need?

- wordpress website

- google adwords account

- Google Merchant account ( in some countrys you must create product feed manual)

Step By Step

step 1: Insert the customized remarketing pixel on all your shop pages.


if your country is not in list of supported google merchant. you should insert dyamic remarketing tag by yourself with flight_destid - replace with your "product sku". Dont use post id. you'll have export product data to exel file and modify this file and upload to google adwords as product feed.

<script type="text/javascript">
var google_tag_params = {
flight_pagetype: "REPLACE_WITH_STRING_VALUE",
flight_totalvalue: REPLACE_WITH_NUMBER_VALUE
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = xxxxxxxx;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
<script type="text/javascript" src="//">
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//"/>

step 2: upload your product feed

if you can use google merchant. google will make it automatically.

if dont. let read:

- from wordpress admin : tools/ export / select product.

- download product data as xml.

- modify this file as product feed google template. use product sku as flight_destid

- upload it to google adwords.

Step 3: use product feed uploaded to start a campaign


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