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Dynamic Remarketing with Wordpress and Woocommerce

Updated on March 7, 2016

What do you need?

- wordpress website

- google adwords account

- Google Merchant account ( in some countrys you must create product feed manual)

Step By Step

step 1: Insert the customized remarketing pixel on all your shop pages.

plugin: https://wordpress.org/plugins/woocommerce-google-dynamic-retargeting-tag/

if your country is not in list of supported google merchant. you should insert dyamic remarketing tag by yourself with flight_destid - replace with your "product sku". Dont use post id. you'll have export product data to exel file and modify this file and upload to google adwords as product feed.



<script type="text/javascript">
var google_tag_params = {
flight_destid: "REPLACE_WITH_STRING_VALUE",
flight_pagetype: "REPLACE_WITH_STRING_VALUE",
flight_totalvalue: REPLACE_WITH_NUMBER_VALUE
};
</script>
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = xxxxxxxx;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/xxxxxxxx/?value=0&guid=ON&script=0"/>
</div>
</noscript>


step 2: upload your product feed

if you can use google merchant. google will make it automatically.

if dont. let read:

- from wordpress admin : tools/ export / select product.

- download product data as xml.

- modify this file as product feed google template. use product sku as flight_destid

- upload it to google adwords.

Step 3: use product feed uploaded to start a campaign

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