How to Create A Facebook Page
How to Create A Facebook Page
Facebook Pages get a lot of search engine respect. They're a good way for you to control how the first page of Google looks for your brand or company name - even "big business" takes them as seriously as they do with their own corporate websites. Learn what the big deal is about, and how you can make your own from scratch!
There's never been a better time to get your online business going with a Facebook Page. Make it part of your strategy to tap into that massive Facebook population to get noticed, get selling...or just get attention!
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Create A New Facebook Page
What is a Facebook Page?
A Facebook Page is a single page that you can create off of the Facebook.com domain for anything you want...a particular subject you like: a celebrity, a business profile, whatever your heart desires (as long as you have the legal rights to do so). Think of it as a one-page meeting place, with information, links, a message forum box, RSS and anything else you want. Best yet, anyone can create them. All you need is a Facebook account!
These days, everyone and everything important, famous or notable has a Facebook Page -- from the US Air Force, to Intel and LeBron James. The obvious question is "how do I get one for myself?" That's what this resource is all about!
Facebook Pages are important for a few reasons. They can show up prominently in search engine results. You can get unlimited "fans" for your Facebook Page, and really tap into that massive audience that is 'Facebook.' It's an awesome way to get new people to discover whatever it is you have to offer. So, unless you want to create your own social networking site the hard way, a Facebook Page is like a free, specialized social networking mailing list that you can reach out to at any time!
What's the Difference Between a Facebook Page and a Facebook Group?
Decide what your strategy and focus will be!
Facebook Pages and Facebook Groups are two different things. I've seen small businesses screw up by choosing the wrong one - then, getting too many people involved to redo it from scratch. Don't make that mistake!
Here's a quick and easy comparison
- A Facebook Page is for you if: you want to make a page on Facebook that acts like a web page, where the focus is you and the content you put out to the public.
- A Facebook Group is for you if: you want to run a forum-style page on Facebook where anyone can start topics, and any other members can jump in with comments, and continue the conversation.
Facebook Pages are for businesses and brands to claim their stake on Facebook. Facebook Groups are better for local towns and neighborhoods, organizations, clubs and groups where one person or brand doesn't control a set conversation.
How Do I Find the Facebook Pages Area?
For newbies, it can be confusing to figure out how to find Facebook Pages. Facebook changes its interface and appearance on a regular basis, and things tend to get re-named or move around. This happened once again in 2012, when Facebook completely re-organized the sidebar as well as the Pages listing.
On your main wall, look at the left hand column for a section of icons called "Pages." Hover over the title, "Pages," and it will be clickable while displaying the word "More" to the right of it. Once clicked, you'll be taken to a full list of your owned Facebook Pages, with a button on the upper right that says "+ Create a Page."
Go directly to the Facebook Page creation wizard visiting facebook.com/pages, and find the link "Create Page" on the upper-right area of the next area. Onward to more tutorial goodness!
Create a New Facebook Page
Facebook keeps changing this page, which has made this tutorial become a lot of continual work to update! These days, you'll only see two options (in the old days, it was six): "Business or Brand," or "Community or Public Figure."
- Choose "Business or Brand" if your page will represent your small business, brand or product.
- Choose "Community of Public Figure" if your page will be about a person - like yourself - or a person you want to represent.
Here's one thing I noticed. Choosing one or the other won't change the end result - if you create a page via either of those two categories, they wind up looking exactly the same. The only difference are the options you can choose for categorizing the page. The "Business or Brand" option seems to have better (and more) category options.
Since Pages are for businesses, you'll be asked to provide the physical address of your business. This doesn't make much sense if your Page is about a website, or a business you run that customers won't be visiting in-person. In that case, choose "Don't show my address" to skip that part.
Name Your Page (Please Read!)
When you're in this early stage of creating your page, you'll be asked for the page name. Be 100% sure you know what you're going to name it. This is how it will appear at the top of the page, and every single post you create.
I've seen people name their page in ways like "My business name www.mysite.com," probably not knowing that's what will appear as the "posted by" name. Just be brief and exact, and if you like having capital letters on each word, be sure to do that.
Facebook tends to change things a LOT. One of the changes they made in 2020 is that you have to actually ask permission to change your page name, so, you really want to be sure you do it right on the first try.
Businesses with a physical location always get the extra added bonus of appearing in local business searches and maps. If your business has a physical location, be sure to include it for the extra visibility!
Customize Your Page
Fleshing Out Your New Facebook Page
Time to Fill Stuff Out!
Here's a friendly rule of thumb in the realm of digital marketing: if there's a profile option given to you, you'll want to fill it out. More information means more stuff that will help you be seen or get ranked. Later when we fill out the page details, you'll really want to put at least something in every single field, it will only help you down the line.
In this resource, we'll go over each part that needs to be filled out before the page goes live::
- Profile Image: The thumbnail image representing the page.
- Cover Image: The big, beautiful banner image on the top of your page.
- About Section: Expanded details & a description of your brand's page.
- Body Area: What good is a Facebook Page without some starting content?
1 | Profile Picture
360x360 pixels ideal (180x180 pixel minimum), PNG/JPG/GIF
Your Facebook Page profile picture is a perfectly square image that represents your page - it appears in search and next to any post you make anywhere on Facebook (just like how your profile image appears). Most companies use their primary logo here. If your logo has words or is traditionally wide, you might want to design an alternate box-accommodating version of it.
2 | Cover Image
828x465 pixels, PNG/JPG/GIF
Your cover image is basically a big graphical banner at the top of your page. Before you go crazy designing an elaborate design, know that it appears differently on mobile as it does on desktop (In most browsers, like Chrome - if you squeeze your browser horizontally, it eventually "snaps" into mobile mode, which makes things quick and easy to check on vs. having to visit a page on your phone).
I've found that PNG images look best for cover images. I'd also advise not to type out text on these images, because it will either get cut off entirely or become too small to read on mobile - which makes you look amateur to a new visitor.
3 | "About" Section
Expanded Info About Your Business. Don't Ignore It!
Under your page's name and profile image is a menu of additional areas of your page - usually hidden under a "view more" link is the "About" section. This is where you can put some specifics down about your page: when your brand/business was created, its bio, an "impressum" (legal statement area) and a bunch of other things.
It's highly recommended that you fill ALL of this out to the best of your ability, and fill it out as much as you possibly can. All of these things help define what a "complete profile" is to a social network, which will only help you rank on the network itself.
This information might be used by Google, too - it looks to high authority sites like Facebook to help confirm a business' details, beyond phone number and physical location. Be sure to describe your business with relevant, popular keywords in your niche. Just don't overdo it.
4 | Body Section
Post Stuff: Business Updates, Shared Content, Memes, Whatever!
Now that your images and About section are all filled out, it's time to start creating some starter content. It would be a huge fail to release a Facebook page that has a barren body area. It's recommended to put at least 5 posts on there before launch, just to make it look like your business is actually alive.
Don't post them all at once - do a couple per day, and perhaps release your page at the end of the week. You're not done, though - a Facebook Page needs constant updating in order to rank on Facebook search. People who visit a page that hasn't been updated in months will instantly lose respect for it, as its credibility will be shot. As a brand owner, you have to be willing to update it regularly. It doesn't have to rule your life, but it should have signs of life every week, at a minimum!
Get A Vanity URL
Here's the Fun Part
Your'e just about ready to start advertising your page, but the page URL looks ugly (to see what it is, hover over your Facebook Page name. It's probably looking something like "facebook.com/My-Page-Name-1234567890" - nobody in their right mind would advertise that URL on a business card or website.
Wouldn't you rather own "facebook.com/my-business" instead? Of course! Here's how to do it: a link under your page name should say "Create Page @Username" - click it. A Username field will appear, where you have a 50-character limit to create that custom URL name.
As you may have expected, this is going to be as tricky as buying a domain name - mostly everything is already taken by now, so you might have to be creative. If you're a plumber and your business' name is Acme, and facebook.com/acme is taken (which of course, it will be), be creative by putting a descriptor afterwards. Try "acme-plumbing" or "acme-plumber". Or maybe a descriptor about the region you service: "acme-orange-county."
The best advice for a vanity URL is that you'll want to use the same exact one across all of your brand's social network accounts: Twitter, Facebook, Youtube, LinkedIn and others. You want it to be easy to remember, and predictable for people to type in.
Want more info about Facebook vanity URLs? Check out its official help article.
What To Do When Your Desired Name is "Squatted"
Gaining control of your rightful FB Page name
There are times where the name you really, really wanted is taken...but by someone who isn't doing anything with it, or hasn't shown any activity with it for years. Cybersquatters, as they're called in the name of domain name registration, sometimes register prominent names and hold on to them in hopes of making a profit on them someday. This is against the terms of service of every single social network.
Contacting Facebook for Trademark Violations
Let's say you own the company "Acme Anvils," you own a trademark on that name, and someone already registered "facebook.com/acme-anvils" which is confusingly similar to your business, or just seems to have sat there for years, not being updated. You really NEED that URL for obvious reasons.
Facebook will work with you on handing it over to you, its rightful owner, if you feel your trademark rights have been violated per their TOS for infringement. Facebook used to offer an online form to report these cases, but have now made it more difficult, as you'll have to contact Facebook the traditional way.
State Your Trademark Registration # and Case
When you report a trademark violation or wish to gain control of a Facebook Page name that represents your trademark, be sure to have your trademark registration number ready (it typically looks like "01/234567" in the US and "TMA123456" in Canada, and varies in other countries).
Be sure to have a strong statement justifying why you believe this is infringement. If your case is weak, you probably won't be granted the Page URL. I've done it twice - once for a previous company I worked for, and another time for a registered trademark I own, and Facebook has been nothing but helpful and speedy in both situations.
Get Started (With A Little Help From Your Friends)
What better way to crank up the fan count?
Your new page only has one "Like," and it's your own. What's a quick way to get a bunch more? Why not suggest the page to your friends -- people who will willingly help you out!
Here's how to do it: go to your Facebook Page, and look for the drop-down box on the upper-right that says "Build Audience." Click it, and choose "Invite Friends." You'll now see a full list of every single Facebook friend you have. The bad news is that you'll have to manually check the box next to every single one of them if you want to suggest your page to everyone.
There's one more catch: when you suggest the page, Facebook won't allow you to attach any kind of note to the suggestion. Your friends will see a message in their Notifications window (it's the little globe icon -- the 3rd icon to the right of the Facebook logo on the upper left) that will say something like "YourName has invited you to like his page PageNameHere."
The thing is, most of the people you send an invite to will probably ignore it. It's a common courtesy to write all of your friends individually (you can even just type out and copy/paste a generic sentence or two) saying "hey, I'm about to create a new Facebook Page for my business, could you please hit the like button on it?" In doing so, you've just dramatically increased the chances of your Page's fan count increasing.
Ranking in Facebook Search
How Will People Find Your Page on Facebook?
Now, you've got a great new Facebook Page, looking all shiny with images, content and everything else...but nobody's visiting it, commenting or liking it. Why?! Well, you're probably not showing up in search. Yet.
Just like search engines, Facebook uses an algorithm to rank, place and sort what shows up in its search results. If you search for "used cars," you'll probably see hyper-local results for used car dealerships, "classified ads" groups where people advertise their cars for sale, and other related pages. How did they get there, and how can you join them? Here are several important components of a social search algorithm:
- Number of Likes/Members: Pages that have tons of likes (or groups that have tons of members, specifically, active ones) tend to get favoritism in search results.
- Updates: Pages and Groups that are frequently updated by either its authors or members are seen as more valuable than those that sit stagnant for weeks or months. Or more.
- Activity "Signals": Content on pages that frequently get constant "likes" and comments are seen as quality content. Pages that have an abundance of this activity are given higher statue in search results.
- Page Details Filled Out: Remember how I told you to not ignore the "About" section of your page? This is why: pages that have fully defined their location and business category information have a greater chance of appearing as a relevant search result for a query. When someone searches for a "garage sale," they want one close to them - not 1,500 miles away. That's why regional garage sale pages show up for each individual searcher.
Using this knowledge, think about how your page is layed out and how it's doing in terms of content, and that content's activity rate, along with the number of people following you. Can you grow it somehow, by cross-promoting it on your website, or by reaching out to colleagues, family and friends? These are the things you'll need to do to boost your Facebook Page's strength so that it will start appearing in Facebook Search.
Viral, Trendy Things Work
Forego Shame and Jump on the Bandwagon
Regardless if you think it's annoying or not, the biggest trend to bring attention to Facebook Pages these days are the sharing of relevant, relatable memes.
Even if you hate going mainstream -- success may come by replicating these annoyingly popular methods for your own Facebook Page...if they're funny or memorable enough. It also depends on your Page's topic, and its audience.
Why not come up with one of your own mems, making a funny or interesting image related to your niche? Give it a try, if it makes sense for your Page's strategy. Free resources like Meme Generator will let you create them instantly online, using all of the popular ones. So, if construction work is your Page's niche, construction work-related memes are sure to do well with your audience.
Do anything and everything you can to make content that will prompt reactions (such as likes) or shares to other pages.
Facebook Page FAQs
Your FB Account and Your FB Page
Should My Facebook Page Be Managed By My Profile?
Most people are leery over the prospect of maintaining a Facebook Page for their full-time job within their personal Facebook account. Long story short - yes, you should create a Facebook Page in a personal account, rather than creating a 2nd Facebook account altogether. The Facebook Page will then be in the possession of that account, and only you can access it, unless you appoint other administrators.
Don't worry about being showcased on your Facebook Page - you won't be. In fact, nobody will ever know of the owner of a Facebook Page, unless they too were an administrator of that Facebook Page. Your profile name, picture, etc. will never be visible on the page...not even when you post things on the page (when you do, the Facebook Page's avatar and name appears as the poster, instead of yours).
How to Transfer A Facebook Page to Someone
It's Not Possible, Technically, But Can Still Be Done
Facebook says that you can't transfer a Facebook Page to someone else. Well, that's not entirely true. You can set someone else as the administrator of the page, and then you can be self-demoted to a regular fan. Once that happens, they become the new "owner" the page.
If you want to delete your entire Facebook account, but not lose your Facebook Pages -- simply appoint someone you trust with your life as the Facebook Page administrator.
Then, delete your account...and create a new Facebook account. Visit the pages you transferred to your relative/friend, and "like" them. Then, have your relative/friend set you as the administrator. You'll be the page owner once again, and you can de-admin or remove your relative/friend. Problem solved!
Facebook Page Analytics
Facebook Page Insights: Your Analytics Fix
How's Your Page Doing?
What's Working...What Isn't?
If you're a marketer or are creating pages for any kind of promotional or corporate purpose, you are probably wishing that your Facebook Page had Google Analytics. Well, here's something that's close enough: Facebook has built-in analytics for Facebook Pages - find it via the "Insights" tab at the top of your Facebook Page when you're logged in as an admin. Get the details on these important metrics:
- Actions On Page: Clicks to your page's contact information & calls-to-action
- Page Followers: How many new followers have you obtained?
- Page Views: How often is your page seen by logged in & logged out visitors?
- Page Likes: How many more likes has your page received?
- Post Reach: How many of your fans has seen your new post at least once?
- Post Engagement: Recent reactions, comments, shares & clicks to your posts
- Videos: The number of times your videos have been played at least 3 seconds
There's even more, but these metrics are the ones you'll really want, as a business owner, to check on the "health" of your page. It's a good measurement of success, or shortcomings - adjust your strategy accordingly!