- Internet & the Web
First steps in blogging
Every journey starts with ...
So you started a blog and now you want to know why so few people visited it? You wonder if you need some kind of promotion and you are right. The world should hear about you and your work.
But how to do that without becoming an annoyance? Many people don't like to be exposed. It's just not part of their personalities. While you probably already heard about some possibilities, maybe most of them don't look particularly attractive. But what about the others? Let's explore what are your options and try to create the path which suits you best.
There are hundreds of millions of bloggers out there and your chance to stand out is ... well ... not the best. Fortunately with few simple steps you can still do a lot - make connections, find opportunities, be heard, find success.
image credit: openclipartlibrary.org, all used images are in public domain
1. Make content
When you started blogging, you probably knew what you want to say. Now is your chance. Tell people about your favorite subjects and try to provide useful information. As a beginner you can't expect masses will find your posts right after you publish them, so write them in a way they will be useful weeks, month, even years after you wrote them down.
Be original. Don't regurgitate stuff which is already present all over the web. If you cover info which is very popular and already well covered, ad some personal thoughts, unique insights, something nobody else can offer.
Be attractive. Great blog posts always include multimedia. Without photos and embedded videos your audience will probably loose interest very fast. So give them what they expect and if possible, a bit more. Don't use everything you might find on the internet. Check copyright first. You don't want to be marked as a thief, right? And you don't want to look stupid either!
Always think about improvements. Text and graphics are great, but poll or quiz can make your post even better. Same is true with links to other interesting resources. Don't think only about Wikipedia. Every blogger knows about this great encyclopedia but most of them stop there. There are many better sources of information. Think about specialized services as National Geographic or Animal Planet if you write about travels or nature. Think about Versace or Adobe if you write about fashion or design.
You got that, right?
How often you should publish new posts?
Post on regular base. You will find all kinds of tips on this one, but there is no universal truth. Once or twice a day can be too much for most of the writers and readers, majority will be o.k. with couple of times per week but even once a month can be enough to keep your readers interested and engaged.
What works for you?
How often do you post?
Complete beginner? No problem!
Many people believe blogging is complicated and you need a lot of technical knowledge to be a part of this scene. But reality is exactly the opposite. Anybody can do that, the basic skills can be mastered in mere minutes and you can always ask for help.
This short guide can give you a hand at your first steps. It's easy to understand and well organized, so everything will be presented as clear as possible.
Don't miss the opportunity to be a part of the new media where everybody can participate and play important role!
2. Make a first step.
Other bloggers will hardly notice you in their crowded and always short of time world, if you don't introduce yourself. Best way to do that is by leaving nice comment on one of their posts. Remember to do that in best possible way: being nice and helpful, without generalities and cliches, with positive attitude and if possible, adding some value to already existing info.
You probably already know where you excel. Maybe you know a lot of particular subject. Maybe you are natural flatterer. Or maybe you can make really humorous remarks. In all cases you can find people on the same wavelength and in all cases some people will ignore you. Take this part of the process easy. There is no way everybody will like you, so focus on people who are willing to give you a hand and forget others. Life is short and you don't want to wast it for unnecessary fights.
It's never too late for start. Blog can be great tool o explore the world and find thing you never even dreamed existed. It's a common myth you have to be rocket scientist and programmer to start blogging but most of users are actually ordinary people: stay at home mothers, students, artists, pensioners ...
Listen and learn. Then do it yourself. It's that easy.
3. Build relationships
It can take few weeks or months but with some consistency you will become a part of ver special community where some interests will be shared. You will support other bloggers and others will support you through likes, comments and links. It is logical to enhance connections in social media platforms like Facebook, Linkedin, Twitter and others.
Remember you are dealing with real people, so be friendly and sensible. But also remeber you post on-line where everybody can read your conversations, so be cautious as well. There are numerous cases where people lost jobs or got into other kinds of trouble because they shared information which should never become public.
It is common mind to think a bit before you announce to everybody about your vacation and empty house in August, right?
It's really that simple. Write, read, comment and make friends. Then do more of everything and with consistency you'll have a great blog with great community in no time.