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How To Build A Web Site

Updated on December 19, 2014

Getting Started and Putting It Together Piece by Piece

Welcome to this lens on getting a site up and running. Many new to the Internet will look at a web site with amazement as they have not the foggiest idea of where to begin. So if you want to get online and build a website where do you start? Well the first question is where do you want to start? Is it going to be for fun, to save family pictures so others can view them, or is more serious than that.


Perhaps you want to start a business online, Then you have to prepare for it. Do you have your plans, your business proposal, or do you even know what you want to do online? Do you manufacture something you want to sell or would you like to find products to sell as an affiliate or agent? These are things you must know in order to get the construction right.

Building a web site and, therefore, becoming an Internet identity is fraught with frustration unless you know what you are doing. When my first site was under construction it took me ages to learn what things meant and how to work the necessary tools.

Well let's get into it and see how it is done.

How Much Do You Know?

Its Confusing to Say the Least

Must people know that to hook into the Internet you need an ISP or Internet Service Provider. They come in all forms, some small some large, and charges vary according to your needs. They act like a telephone exchange in that they give you the doorway to enter the Internet via a telephone link, which you need from your telephone provider.\

This link can be broadband - very fast connection - or dial up - much slower. Broadband can be used along with your telephone so you can still receive and send phone calls. If you are unable to get broadband and have to use the other option then your phone will not work for as long as you are connected to the Internet. Some computers work through radio waves and do not require a telephone line hookup but you should explore that one with your computer company to discover how it works.

A normal ISP company provides you with so many megabytes (mb) of download for a basic price. That might be $9-10 a month. If you go above the amount allowed you might be obliged to pay so much per mb for everyone that goes over. That can be very expensive, especially f they charge something like 10cents per mb over the limit. Some ISP's provide you with gigabytes (1000mb) which is a lot safer cost wise.

You will use up mb's in online chats, downloading of programs, watching videos and playing online games. You can get quite carried away with these things and spend hours doing them. If you think this is what you will do then please take a larger package to cover yourself. You don't want to end up with a bill for hundreds of dollars.

It is wise, therefore, to take a larger plan, even if you don't use it because the cost is less than if you have to pay extra for going over. Once you have been online for awhile you will get the hang of it and know what your needs are. Then you can adjust your account accordingly,

What an ISP Company Provides

The ISP should also give you some email accounts. Usually you get 1 main one with the account and up to 5 free. Some will allow more. Find this out in the beginning. Then set up your email boxes with appropriate names and passwords. I favor using my christian name for my main one because it is easy for others to remember. If it is not available you can usually add the first letter of your last name or do something else. Some people use their firstname _lastname. This works as well.

Learn How To Surf The Internet

With the ISP set up lets go a step further. You can now surf the Internet, that is call up web sites and view them. Just type in the address at the top of the browser to be taken to one. If you don't know what to look up type what you would like to see into the search box and the search engine will come back with options. All you need do then is click one of the links to get to the page.

Dont't Spam or You Will Get Sacked

A word or two of warning. Don't do anything to upset your ISP because once you start to get established if you have to change then you need to alter all your links and inform everyone of the new email addresses and so forth. It can be a gigantic hassle. There are bound to be those you don't contact who can never find you again and things you have joined will need to be reapplied for. Spam is one thing that will get you fired.

What is Spam

This is code word for bombarding people with information they do not want or have not asked for. Your email box will quickly fill up with spam messages as you work your way around the Internet. For that reason get a spam filter on your account to avoid having to plow through hundreds of unwanted email daily. Spam also comes in the form of pushing commercials in front of people who visit your site. If you want them to notice something you have to have it in context and lead up to up subtly so that it is not an add.

If, on the other hand, your site is commercial then do something like I did here where the title of the site states that it is full of ads. Anyone who visits, therefore, knows what to expect.

Company guarantees that this software is the easiest way to build a professional looking web site. This great piece of web design software, potentially will help lensmasters build great web sites while creating online revenue streams. No matter what size site you require, whether a single page, a complex niche site with hundreds of products or a multi faceted membership site. You can do it easily with this system. Remember its guaranteed

File Transfer Protocol

What's FTP?

To experienced marketers this code name is old hat. But if you are new to working online you may not have even heard of the term. So what is it and what does it do?

In Internet is a world wide phenomena and millions upon millions of web sites, emails and other things are circling the globe at the speed of light. That's why an email sent from the other side of the world can be in your box a second or so after it is sent. The same applies to web sites. So who sends them and how? That's what we are about to explore.

To get onto the Internet you need a gateway, which is what the ISP is. But you need a 'catcher' also, if you like, to pull down the information and insert it into the right slot. This is done by a series of exchanges around the world. It happens as fast as light travels because that's the technology that's involved here.

Publishing Your Site

If you do a website you can design it all on your browser and it is saved to your computer but for it to be seen you need to send it somewhere. That's the 'file transfer protocol' or FTP that you need to implement.

There are many systems of ftp out there. Some are free but most charge something for their services. Once you install one you can call up your domain, by this time you have engaged the services of a host, by inserting the address. It will ask for details such as name of the server (host), name of domain, password, and port (usually port 21 but check with your provider).

This is a good base for building a successful website. Created with high performance and highly scalable technology using PHP and MySQL it sets apart the professional and provides an unbelievable Classified Ads web site with the right tools for a successful, income-earning website experience. I can run itself through automatic ad expiration, word banning and email notifications. A must have for money making

Transferring Files For Publication

This is all linked to finding the slot through which your information can pass in order to become live on the web. You can then transfer your files from the computer, usually held in my documents or a special file, into the file relevant to your domain. Before you can do this you have to get a domain name and host server and this is covered in the next section.

You can meanwhile take a look at some of the hosts available through my site, which are highly recommended. Pick one that you can afford and which offers the best deal for you. To get online you don't need to pay hundreds of dollars for one.

This one offers heaps of space, domain names and tools - worth a look

This one also offers heaps. Take a look see

Control Panel is Important

When choosing a host check out the tools they offer.

The first thing to look at is the control panel. Is it easy to understand, navigate and work with? You need to have a viable interface that displays each function with clarity and ease of operation. You will see things like web shell where you can manage your domains and if you are using a site builder then it too will be easily displayed. You will see e-mails, web mail, domains, sub-domains, and a host of other buttons that are as simple to understand.

Most hosts now have a video guide to show you how it all works. Take the tour and if you don't understand something then ask for technical help through the chat room or put in a support ticket. This will get you up and running quickly enough.

The picture illustrated is not of a control or C panel because non were available without bridging copyright. However, it serves to demonstrate that every function you need to perform has its own button and should be as easy to read as this one.

What Does a Control Panel Do

It provides access to your site through the host. On your panel you will see a list of things,such as:

email settings - Here you can name your email addresses, such as info@yourdomain.comCheck Your emails. You use a password known only to you to carry out this function.Domains - here you nominate your domains by setting the name and origin of the name, e.g. if you use an external domain name provider you will be given an address to send it to your host. This usually looks like this "". There will be 2 of these addresses given to you to insert.From here on the rest is rather easy and you will soon get the hang of it.

Browser based, online website builder allows you to make a great website.
Do it yourself website design is within everyone's reach and saves money..

It looks great and significantly reduces upfront and ongoing cost

of an ecommerce or business website

Do You Know What You Want To Sell?

You should have already worked out your plan.

Before you go any further if you have not already read this article on marketing online and this one on writing then you should do so now.

What you are doing is building a virtual shopping center, whether you aim to sell one product or fifty, maybe even millions as in my case, it is still a shop, even if you are only imparting some knowledge. Just look at Squidoo. It has many components to it, many categories, departments and a forum. You need buttons to get from one thing to the next, just as in a virtual mall.

Look again at the image at the top of the page. It says 'business' and it has buttons and navigable pages. That's what you will be building and, given time, you might have a center as big as this one.

Sell Your Own Product or Become an Affiliate

Do you have one?

Many people get online to sell their own products. They might be books, craft, ideas, or even counseling. They might even be your favorite cake recipes that your kids love. Some want to sell what other people manufacture and to become an affiliate earning a commission for those who buy through their site, that is they get paid to sell for someone else.

My malls called and tjhis one called both sell affiliate products from which I earn a commission. Perhaps this is what you would like to do as well.

In my case there are 3 affiliate companies to recommend which supply me with products. They take care of all the housekeeping, that is they contract with the various suppliers to market their products and they approve the affiliates who will take on the marketing of them. There are guidelines that prevent fraud, theft, deception, spamming and anything else that might be frowned upon. Most of the companies represented on my sites will have nothing to do with anyone who markets or highlights adult material.

These companies supply the banners and text links and some give you a spiel to send out to your lists through emails. They also supply widgets to put on blogs and run specials to help with promotion.

Your part in making the sale

The affiliate is responsible for all costs associated with running a web business. That is the web site, advertising, purchase of tools and equipment and the engaging of programs to aid in this endeavor. They also stipulate what keywords you cannot use in association with their products and you have to carefully stick by their agreement.

If on the other hand you are marketing your own product you have to find ways to sell it yourself or you can go to a company like any of the above or Clickbank, for instance, and register. In that case you pay the Company a fee for products sold.

Now You Can Design Your Site

Once You Know What You are Doing.

This is the exciting bit. Perhaps you already know what you want and how you can do it but most people don't.

When you study a business site you see the composition of it which is what you aim for. Look at my site and you will notice that it has structure and depth, that is pages within pages to click onto. It also has a list of those pages in the left hand column and in the directory on the first page. This makes it easy for shoppers to find what they are looking for.

It has a head, rather nice and colorful without being gaudy, the business name and it looks welcoming. This is a mall with hundreds of thousands of products to choose from so navigation is the key to making it successful.

It also invited you to get the newsletter. This is an important component of any site as it is how you build your list. Some use a floating submit form which comes across the page and hesitates until it is submitted or the [X] box is clicked.

This site similarly with this one were done using a template within Site Studio. After picking out the most appropriate design you are asked to supply some details, such as business name, contact email address and so on. This is where it pays to have a number of e-mail boxes, supplied by the host, so you can direct spam mail to something other than your main ones.

Keep it Simple

People like simple navigation aids and pages on which they can readily find what they are looking for. The busier the design the less likely they are to stay. A good design wants them to not only hang around long enough to hopefully buy something but to influence them to return again and again. They might even refer it to their friends, which is a real bonus.

Once you select your design you then pick the page. SS has several options including 'welcome', 'home', 'map', and so on. If you do your own HTML you can select 'own html' as your page and then do your own thing. Try them out and see what works for you.

In the Settings you add the page name, the link name, the url, size of links, size of type on them, and so on. You can play around until your get exactly what suits you. You will notice that in the color section a palate will open with a series of different shades. You can select the ones you want or, if you know color coding as I do, select your own. This makes your site unique. It pays to experiment and play around with these things until you are satisfied. But you can always change it later on, even the design if you like, without loosing the material.

This is one of the easiest and best programs for designing a website. It has hundreds of potential templates and guides to set you up.

Add Images To Your Page

describe What It is About.

After you design the home page you should make an 'about' page. People want to know who you are and what your site is focused on. This page should contain your mission statement, privacy guarantees, and contact details, if you want people to be able to contact you.

An image of yourself is good for credibility sake. If your audience can see what you look like it takes away a lot of the uncertainty of trusting you. Make sure it is a good image and that you are dressed up rather than in a sloppy Joe. How you look is all about presentation.

To upload an image you will need an ftp server or the web shell controls may provide one. First of all create a fdirectory called 'images' within your web site list. When you upload images, whether they be photos, graphics or banners, you need to put them here. They must also be saved as either JPEG or ,gif files. in order work. To make them appear on your page simple type this code

and it will appear. where you want it. If it is to be to the left then put p align="left" or 'center' or 'right' of the column.

There is other code to get text to wrap around or appear beside it but its too complicated to describe here. that will probably happen in another lens.

Now You Can Publish

Get Your Site Online

As soon as you have some things on your site and the domain is registered and pointed to the server you should be able to see it on the Internet. Type the address in your browser and it will come up.

Study the wording and layout and make any changes as you see the need. Add content regularly for the benefit of search engines, and publish details of it through articles or other publications, even do a Squidoo lens.

Congratulations you have your first web site and you are in business. But you can't stop now. You will never stop tweaking the site or adding to it as the months go on and nor should you. One thing that is a killer for a site is to leave it dormant. The more pages you add the better for the search engine rankings as well.

Once you submit your site to the search engines it may take a few weeks for it to appear in the listings but you can help that by added the url in your sign file in forums, articles, and on blogs. You must never stop publishing if you want to make money.

Now you can do your next site and the next and the next. Well done!

Still images from Dreamstime - click here

Did you enjoy your visit here. If so please scribe a little note about what you think of this lens. Thank you.

Remember these quizzes will earn you heaps of points

© 2009 norma-holt

Your Comments Help Others - Give Some Love

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    • dann7trdro lm profile image

      dann7trdro lm 

      6 years ago

      great information

    • profile image

      flowski lm 

      7 years ago

      Nice introduction to getting a web presence online and monetizing that presence. Great job!

    • ChrisDay LM profile image

      ChrisDay LM 

      8 years ago

      Good stuff thanks

    • LisaAuch1 profile image

      Lisa Auch 

      8 years ago from Scotland

      Great info, I learned a few things here...

    • DecoratingEvents profile image


      8 years ago

      Sharing your wisdom! I love it. *Blessed!

    • profile image


      8 years ago

      Well, it's official, you are my favorite Lensmaster! All of your lenses are so informative. I love reading them even though I haven't finished reading all of them but I will...

    • hayleylou lm profile image

      hayleylou lm 

      8 years ago

      This is just the information I have been looking for - thank you. 5 stars and a fav as I need to return :)

    • profile image


      9 years ago

      Good work Norma - 5 stars. I've been building websites on and off since about 1994 and tend to use an Open Source CMS, such as Joomla, Drupal, these days, as they offer a lot of control. You will have to do some programming, to create templates etc. but compared to building from scratch - it's a doddle. I like the Lens and have joined your fanclub. If you were looking to extend it - maybe a section on Open Source would be good as they're behind everything from Apache, Unix, PHP, MySQL, Ubuntu, Magento, etc. They really keep Microsoft, Apple, Oracle and the others on their toes.

    • Lee Hansen profile image

      Lee Hansen 

      9 years ago from Vermont

      Blogs and lenses make building a web site very simple. Back in the last century we coded it all by hand. I still do that, to tweak code, but I like using cool tools, templates and control panels as well as Squidoo and similar page building services. Promotion is still an art, although not rocket science ...

    • norma-holt profile imageAUTHOR


      9 years ago

      Gee, I really appreciate your great comments. It nice when your work is well received. So many are struggling out there trying to get their presence up and running and the sharks are ready for them to make them part with their money. That's what is so sickening about it. If this helps anyone to avoid the pitfalls and make it online then it is all worthwhile. Thanks everyone.


    • profile image


      9 years ago

      Good information that is very well laid out! 5*

    • DAnnieB LM profile image

      DAnnieB LM 

      9 years ago

      Great intro for people finding their way around! 5*'s!

    • justholidays profile image


      9 years ago

      Hi Norma :)

      Very good lens on how to make a website! I rated 5 stars and lensrolled to my "30daystoearnmoney" lens as it's complementary!

      Congrats on this wonderful lens!


    • profile image


      9 years ago

      Great site - lots of helpful information.

      Thanks for visiting a Cup of Tea


    • Webcodes LM profile image

      Webcodes LM 

      9 years ago

      As a webmaster, I create my own websites. It sometimes is a lot of work but it's rewarding. 5*. Thanks for visiting my Alaska lens.

    • Davidfstillwagon profile image


      9 years ago

      Good information I just signed up with a host and I am trying my hand at affliliate marketing.



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