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How to Create Content that Engages Your Blog Readers

Updated on January 11, 2014

Blog readers comment on and share content that is engaging and become regular visitors to websites where content of this caliber is created. Engaging content also has the potential to turn casual website visitors to subscribers.

Engaging content provides educational, useful, and relevant information that speaks directly to the interests of your target audience and compels them to leave comments and share the information with their friends and colleagues who may also find it interesting or helpful. Discover how to create engaging content for your website or blog by following the tips below.

1. Use Attractive Headlines

Your headline is the first thing that potential clients will see, so it’s where the engagement begins. To make your content engaging, craft magnetic and interesting headlines that pique the interest of your target audience and encourage them to click through to consume the rest of the content. Your headline should be so compelling that it makes your prospects feel as if they’ll miss something valuable if they don’t take the time to consume the rest of the content. Remember the following four points when you’re writing headlines for your content:

  • Ideally, every piece of content that you create is designed to solve a specific issue, mention the problem in the headline to make it more attractive.
  • Know your target audience. This will help you craft headlines that draw their attention.
  • Make your headlines specific in order to make it easy for your prospects to understand what the content is about. For example, if you’re a pets doctor and you create a piece of content that discusses various exercises that potential clients can use to help their dogs lose weight, you should mention that in the headline to attract the attention of those who are interested in helping their dogs become fit.
  • Make your headlines benefit-driven. In other words, mention the benefit that your prospects will get from consuming your content.

2. Tell Stories

Prospects are attracted to stories that resonate with them on a deeper level and will take the time to read and share a story that inspires or educates them. Your stories could be about the success of your business, happy customers whose lives or businesses have improved as the result of using your products or services, how you intend to improve your products or services in future, or how you plan to serve your clients better. In a nutshell, tell interesting stories that revolve around your business and at the same time educate and inspire your clients.

Nike is one of the companies that use storytelling to educate its enthusiasts about it various products. Nike has created distinctive stories for most of its products on different platforms on the Internet. Click here to get a glimpse into how it did this and how you can emulate its storytelling concept in your content marketing initiative.

3. Ask Questions

The most effective way to create a piece of content that engages readers is by asking questions. A question at the beginning of a piece of content will make your readers consider how they would answer it. If they don’t have an answer to your question, they will continue to read the content in order to find out what the answer is. If, on the other hand, they do have an answer, they will want to consume the content in its entirety to see if their answer is similar to that of the author. In addition, ending a piece of content with a question will motivate your prospects to leave comments that answer your question.

4. Reply to Comments

Comments are one of the factors that trigger engagement. If a piece of content receives multiple comments, casual visitors to your website will be encouraged to take part in the discussion. Additionally, if you reply promptly to almost all of the comments your content receives, your blog readers will be more inclined to comment and will look forward to your new content.

5. Encourage Social Sharing

Besides comments, another factor that stirs up interest among your website visitors is the number of times your content is shared on various social media outlets. Your prospects will want to know why your content was shared so many times and consume it in order to satisfy their curiosity.

If you create engaging content on your website, your target audience will be happy to participate in the discussion and look forward to consuming your future content. Furthermore, it can help create a community of like minded people on your blog who will be interested in what you’re offering.


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