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Traffic Generation Tips: 8 Ways to Drive Visitors to Your Website

Updated on January 18, 2014

One of the vital elements of a successful website is traffic. Without traffic, it will be difficult to achieve your business goals. No one will be aware of your products or services until you go out there and market your offers. You can drive traffic from various sources. Most of these sources have different ways you can utilize them.

Following are eight traffic generation tips and how you can exploit them to drive prospects to your site.

1. Guest Blogging

This is the fastest way to drive traffic to a website. There are several established blogs that your target audience visits regularly. You can leverage the influence of these blogs to drive traffic to your website by offering to write guest articles. This will not only help you drive visitors to your site but may also help convert the traffic to subscribers.

If you’re into software development business, for example, you don’t pitch a guest article to your fellow software developers. The type of traffic that you’ll get from their sites may not be ideal for your offers. Instead, look for websites or blogs where your target audience frequent. Identify a group of people that will find your products or services beneficial either to their lives or businesses.

Are your target audience insurance agents, real estate developers, or doctors? Also, where do they mostly go to seek information about their businesses and industry news? This type of questions will help you identify ideal blogs to write guest articles for.

For example, if your target audience is doctors, they probably like to visit health related blogs. Target these types of health-related websites, study a few of their articles to learn their style of writing. After that, come up with lots of article ideas specifically for these blogs.

To find the right blogs to guest blog on, use the following search term: “keyword blog”. Replace the keyword with your target keyword without removing the quotation marks. When you find a list of perfect blogs, contact the owners by sending them personal emails. Keep your emails personal, short and straight to the point in order to increase response rate. In your emails, tell website owners about your interest in writing guest articles on their sites. Outline the benefits that their readers will gain from reading your articles and how it will help improve their lives or businesses. Once they accept, go ahead and write the articles. Or if you had written the articles before pitching, email them the articles for review and publishing.

2. Leave Comments on Relevant Blogs

Use the same strategy that you used to find guest blogging platforms to find ideal blogs where you can leave valuable comments. To make this work, strive to consume as much content as you can on your chosen blogs. This will help you leave relevant and intelligent comments that will make people want to know more about you and your business. Ensure that your comments add value to the conversations.

To get your comments approved fast, use your own picture or brand’s logo as an avatar that’s attached to your email address. An avatar is simply a picture that’s attached to a blog commenter’s email address. As an added benefit to this tactic, if you become a regular commenter on your selected blogs, the blog owners may decide to contact you and offer you an opportunity such as guest blogging.

3. Video Marketing

When it comes to consuming content, people have diverse preferences about content format. Some people prefer videos to reading text based content or any other content formats. If you create videos for your products or services and submit them on multiple video distributions platforms, your chances of driving traffic to your website will increase significantly.

You can create videos that educate prospects about the best ways to utilize your products or services. Show various features of your products or services and how to get the most from them, or any other valuable ideas that you can turn into videos. Besides users who visit these video sharing sites, your videos can rank appropriately on search results and drive organic traffic to your blog if you optimize them with relevant keywords. This will also help boost your site’s overall SEO.

4. Content Optimization

You can utilize Google and other search engines to drive traffic to your website. What you have to do is to optimize your content with relevant keywords. Keywords are the search terms that your target audience will use when seeking information about your products or services. If you embed some of these search terms in your content, Google will be able to rank it appropriately on search results and increase its visibility.

5. Forum Posting

Some people go to forums to seek opinion about specific products or services. You can take advantage of this phenomenon by offering relevant advice. Find as many forums as you can within your niche. Use the following search query to look for your niche forums: “niche + forum”. Replace the word niche with the name of your industry and leave the quotation marks as they are. This will help you find lots of forums.

Most forums offer free membership to new users before they can use the platforms. Open an account on your chosen forums and try to fill your profile with relevant information about you and your business. This can be a bit challenging the first time but you can set aside a day or two for doing nothing else except opening accounts on forums. Spend few hours per day to answer prospects’ questions on your chosen forums. Your answers should be relevant, thoughtful, and well researched. Your participation should not be a one off act on these platforms. Strive to be as active as you can. This will encourage forum visitors to find out more about you and what you have to offer.

6. Social Media Marketing

According to a study conducted by eMarketer, 82 million consumers in the US will access social media platforms from their mobile phones by the end of 2013, and it’s increasing to nearly 117 million by 2014. You can leverage this to reach your target audience through a comprehensive social media marketing strategy.

Create special pages for your business on the widely used social networking sites, including Facebook, Twitter and LinkedIn. Visit your competitor’s pages on these social sites. There are search boxes on these platforms, use them to search for your competitors by using relevant search terms. Join their pages, pay attention to what their followers are talking about such as questions they are asking, and participate in the discussions by leaving thoughtful comments that depict your expertise in your industry. Be as active as you can on pages with engaging followers. The more active you are, the higher your chances of attracting prospects to your own page.

7. Blogging

Blogging is one of the vital elements of a successful content marketing program. Blogging serves as the foundation for every piece of content that you create. Whatever source of traffic you use to drive visitors to your website, visitors will always end up on your blog. Also, you can optimize your blog with relevant keywords in addition to optimizing every piece of content that you publish on it. This will help boost your rankings on search results and improve your site’s overall SEO.

8. Email Marketing

If you convert your website visitors to subscribers, you will be able to stay in touch with them to inform them about newly created content. Instead of going to various platforms to drive traffic to your website each time you create new content, your subscribers will become regular visitors. Set up a sign up form for collecting visitors’ email addresses. Make the subscription enticing by outlining the benefits that prospects will get after signing up to your newsletters. This will help increase conversion. And each time you update your blog with new content, send out a newsletter about it.

Traffic to your website is crucial for the success of your online business. There are various sources that you can use to drive visitors to your site or blog. In addition to building traffic, guest blogging and email marketing will also help convert visitors to subscribers.

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