ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to get your app rolling – Episode 2

Updated on December 4, 2015

Welcome back to ‘How to get your app rolling.’ In Episode 1, we discussed about ineluctable reasons for having an app, and the basic preparations one needs to keep in mind. If you haven’t read it yet, it would be a good idea to.

In Episode 2, we will be talking on how to build a solid platform to make your app market ready. These preparations are called ASO (App Store Optimisation), and they play a crucial role in helping your app rank higher.

After getting done with on-page stuff (app name, title, description etc.), let’s have a look at some of the off-page elements. Off-page is the elements that are not controlled by the app publisher.

1. App rating, reviews, and comments

Source

Opinions of others matter a lot in people’s purchasing decisions, whether they are for restaurants, movies, or apps. With respect to apps, ratings, reviews, and comments also affect how much visibility they will get on mobile stores, and how likely they will be featured.

Below are 3 smart ways one can use to fetch better app ratings, reviews, and comments:

• App Review Plug-in

‘Ask, and thou shalt receive.’ This famous verse from the Bible says it all. The quickest and easiest way to get reviews is to ask your consumers for it through an app review plug-in.

• Incentivise Consumers to do so

Let’s call spade a spade. People loathe pop-ups, and chances of them ignoring the pop are great. To overcome this predicament, incentivise your consumers. After all, who doesn’t love free stuff?

Please note: Apple App Store has been removing apps that incentivise users for reviews.

• Extend direct support to your consumers

The best way to receive quality reviews is to provide exceptional support. It’s common for apps to include a ‘Send Feedback’ button to fetch reviews. Is there are need to state that the quality of the reviews would solely depend upon the kind of service one provides?

2. App recommendation pages

Source

App recommendation pages have sprung out of growing need to funnel down the best apps from the hundreds of thousands that are on various mobile stores. These websites operate outside of the official mobile stores, making a bigger impact on the consumers. So, we think it would be a good idea to get your app listed on one.

3. App landing page or website

Source

It’s always a good idea to show the world how awesome your app is before they download it, and one of the best ways to do this is by dedicating a landing page or a website to your app. Try to keep it minimal, yet gripping.

4. Press coverage

Source

App review sites and press sites are not equal, as some will convert much better than other, just like certain journalists will be more interested in your app than others. Therefore, it would be imperative that you do not rush while doing the homework.

While pitching, try to keep it concise and meaningful.

Below is a list that you might want to run through while preparing for the pitch:

• Basics

App Name

App Store Link: (to be updated on launch day)

Category: (i.e. Music, Productivity, etc.)

About: A clear, concise story about the functionality of your app, what makes it unique, how your app came to be, or what problem it solves,along with why you decided to solve it with your app.

• Links

Demo Video

Website

Twitter

Facebook

• Contact Info

Name

Email

Personal Twitter

Phone number

5. Advertise!

Source

If you have made your app through an online app building platform, it’s a good idea to subscribe for their weekly newsletters of success stories and other stuff. They usually have great content on unconventional ways app users marketed their apps.

The other way is social advertising. It lets you have complete control by letting you choose people specifically by demographics and interests. So, if you know the most likely users of your app, you can target them to make sure they see and click your app ad.

And that brings us to the end of this two-parter series. Don’t forget to check out on our other posts about app building.

Godspeed!

Comments

Submit a Comment

No comments yet.

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)