How to get your app rolling – Episode 2
Welcome back to ‘How to get your app rolling.’ In Episode 1, we discussed about ineluctable reasons for having an app, and the basic preparations one needs to keep in mind. If you haven’t read it yet, it would be a good idea to.
In Episode 2, we will be talking on how to build a solid platform to make your app market ready. These preparations are called ASO (App Store Optimisation), and they play a crucial role in helping your app rank higher.
After getting done with on-page stuff (app name, title, description etc.), let’s have a look at some of the off-page elements. Off-page is the elements that are not controlled by the app publisher.
1. App rating, reviews, and comments
Opinions of others matter a lot in people’s purchasing decisions, whether they are for restaurants, movies, or apps. With respect to apps, ratings, reviews, and comments also affect how much visibility they will get on mobile stores, and how likely they will be featured.
Below are 3 smart ways one can use to fetch better app ratings, reviews, and comments:
• App Review Plug-in
‘Ask, and thou shalt receive.’ This famous verse from the Bible says it all. The quickest and easiest way to get reviews is to ask your consumers for it through an app review plug-in.
• Incentivise Consumers to do so
Let’s call spade a spade. People loathe pop-ups, and chances of them ignoring the pop are great. To overcome this predicament, incentivise your consumers. After all, who doesn’t love free stuff?
Please note: Apple App Store has been removing apps that incentivise users for reviews.
• Extend direct support to your consumers
The best way to receive quality reviews is to provide exceptional support. It’s common for apps to include a ‘Send Feedback’ button to fetch reviews. Is there are need to state that the quality of the reviews would solely depend upon the kind of service one provides?
2. App recommendation pages
App recommendation pages have sprung out of growing need to funnel down the best apps from the hundreds of thousands that are on various mobile stores. These websites operate outside of the official mobile stores, making a bigger impact on the consumers. So, we think it would be a good idea to get your app listed on one.
3. App landing page or website
It’s always a good idea to show the world how awesome your app is before they download it, and one of the best ways to do this is by dedicating a landing page or a website to your app. Try to keep it minimal, yet gripping.
4. Press coverage
App review sites and press sites are not equal, as some will convert much better than other, just like certain journalists will be more interested in your app than others. Therefore, it would be imperative that you do not rush while doing the homework.
While pitching, try to keep it concise and meaningful.
Below is a list that you might want to run through while preparing for the pitch:
App Store Link: (to be updated on launch day)
Category: (i.e. Music, Productivity, etc.)
About: A clear, concise story about the functionality of your app, what makes it unique, how your app came to be, or what problem it solves,along with why you decided to solve it with your app.
• Contact Info
If you have made your app through an online app building platform, it’s a good idea to subscribe for their weekly newsletters of success stories and other stuff. They usually have great content on unconventional ways app users marketed their apps.
The other way is social advertising. It lets you have complete control by letting you choose people specifically by demographics and interests. So, if you know the most likely users of your app, you can target them to make sure they see and click your app ad.
And that brings us to the end of this two-parter series. Don’t forget to check out on our other posts about app building.