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4 SEO Basics Google Loves to See on Your Website for Better Ranking

Updated on January 8, 2014

There are a lot of SEO tips and tactics that can help a website rank higher on Google and other search engines. Some are easy to implement with quick results. While others take a significant amount of time before a result can be achieved.

Also, it’s not all search engine optimization tactics that Google accept. But there are a few basic ones that it cannot ignore, no matter what.

Without further ado, below are 4 SEO fundamentals that Google cannot disregard if implemented the right way.

Keyword Relevancy

Ideally, your website is established to solve a pressing problem or meet a certain need for your targets. Remember, people use search engines to search for what they want on the internet, right? So what keyword phrases do you want to be found for? Also, what keywords do you want Google to rank your website for?

All this boils down to one thing – keyword relevance. If your website is designed to solve a certain problem or meet a particular need that your target group craves for, and if you fail to do a diligent keyword phrases that relate to your web site’s goal, you’ll have a hard time in getting found by your audience online.

To avoid this, do a careful keyword research using free research tools (you’ll find a lot of them online). Come up with potential keyword phrases your potential customer will use to find you easily on online, and that Google will use to rank your website for. And embed them in the meta description of your website. This way, Google will rank your website for your ideal target keyword phrases and bring you closer to your target group on SERPs.

Meta Name Description

There is a spot in your website where you communicate with Google and other search engines. On this spot, Google uses any keyword phrase there to rank your web site or web page. That area is the meta name description of your site.

For example, if you write something like bakery service in LA, bread baking in Los Angeles etc, Google is going to rank your site with those keyword phrases so any time a potential customer searches for those keywords on search engines, your site will be listed among those on the search engine result pages (SERPs).

However, it’s very important that you have a list of relevant keyword phrases about your business handy in order to add them to your site’s meta name description spot. This way, Google will be able to rank your site appropriately and bring your business right in front of your target group. Below is an example of how your site’s meta name description area should look like: 
<meta name="description" Your site’s description goes in here with your target keyword phrases." >

<meta name="your other keywords go in here without description." content="" >

On-page Optimization

Google places high value on web sites with lots of legitimate links pointing to them. The more links pointing to your web site – inbound and outbound links – the greater your chances of ranking higher on SERPs than your competitors. But before you start getting links from different sources – inbound links; it’s very important that you work on building links within your site first. This is because it takes time to really build significant links to a web site. If you inter link your web pages within your web site, Google will rank your web site higher than one without links. So take your time to link your web pages together appropriately.

Anchor Text Variation

An anchor text is a clickable text that’s highlighted on web pages and usually takes you to another page when clicked. On some web sites, anchor texts may be blue in color, red or green. Some are even underlined in most web sites.

This is how an anchor text looks like: <a href=”www.yourwebsite.com”>Anchor Text</a>.

Note this, anchor texts are not just chosen randomly for linking. They mean a lot when building links to or within a web site. These texts tell users and Google about the page you’re linking to. But more importantly, Google uses these texts as a standard for ranking web sites appropriately.

For this reason, it’s very important that you choose your anchor texts very carefully. In other words, use relevant keyword phrases as your texts. But don’t go to the extent of using the same keyword phrase as your text. Strive to vary it with other words that are synonym to your chosen ones. Use 80% of your keyword phrases as anchor texts and the rest should not relate to those keywords.

There you have it. The 4 SEO basics that Google cannot ignore on your web site if implemented appropriately. Work on these search engine optimization basics within your site before you start building links to it from other sources and you’ll be amazed at your site’s ranking status on SERPs.

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