- Internet & the Web»
8 Tips for Guest Blogging Success
Guest blogging is a very powerful tool for driving targeted traffic and building quality backlinks to a website. Not only can it be used to get more people to visit a brand new site, but can also be used to build a list of subscribers. But there are right and wrong ways of doing it.
Like every other part of your content marketing initiative, to make a guest blogging program effective, you must plan and work on it diligently to achieve your goal. Below are eight tips for guest blogging success.
1. Standards to Look for in a Target Blog for Guest Blogging
Not all blogs are ideal for guest blogging. There are certain criteria you need to look out for when searching for sites to post your articles. Look for websites with email or RSS feed subscribers, social network followers and an engaged readers. Check the comment section of the blog to find this information. Additionally, below popular or most read articles, you will be able to tell how engaged readers of the blogs are, and what type of posts trigger the engagement. Also, some bloggers make the number of RSS feed subscribers visible to encourage new visitors to sign up. This information will help you determine the quality of every blog that you want to write for, and the benefit they will give your business.
2. Research and Compile a List of Target Blogs
Now that you know the standards to look out for in a blog, it is time to begin the search. You need to spend a significant amount of time on this section. If you do it perfectly once and for all, it will save you a lot of time, and enable you to focus on other important aspects of your guest blogging program. Having a good number of quality blogs compiled ahead of time will make your plan a lot easier than searching for a good site only when you need it.
Blogs that accept guest articles have special pages created for this purpose. Most of these pages serve as guidelines to help bloggers who are interested in submitting guest articles. You can find these pages by using any of the following search hacks:
your niche+write for us,
your niche+submit post,
your niche+guest blogging,
your niche “guest posting”,
your niche “write for us”.
Replace the words “your niche” with the name of your business or industry. Using any of those hacks will help you find unlimited websites that accept guest posts. Don’t limit your search to the top few pages of the search results. You must dig deeper in order to find lots of potential blogs.
However, there are quality blogs that do not have “write for us” or any of the named pages, but still accept quality guest articles that are tailored to their blog readers. To get these types of sites, visit blog directories like AllTop.com, Technorati.com and Google Blog Search to find good blogs within specific categories.
3. Explore the Target Blogs
After compiling a list of blogs, do not be tempted by the urge to achieve your guest blogging goals and start writing articles for submission on the found sites without doing the necessary work. If you fail to write articles in the styles of your chosen blogs, you will have a hard time succeeding in your guest blogging plan. This can discourage you early in the program and make you give up completely. That is why you need to do things the way they are done on every targeted blog. Each site has its requirement for article submission. Read the guidelines thoroughly and do what is required of you.
For websites without guest article submission guidelines, simply email the owner(s) and express your interest in writing for their sites. You will learn more about this in the next point.
After compiling a list of blogs to write for, take your time to explore the target sites carefully to grasp how things are done on each of them. Read articles that have received lots of comments. Read popular posts, current articles, and posts by guest bloggers if there are any. Go to the comment areas below every article and read them thoroughly. Search the archive area and read what has been published for the past few days, weeks and months.
This will help you discover what readers want and enjoy most, and the problem they would like to solve. Spend enough time reading the comments. You’ll discover the pressing problems of your target audience and how you can leverage on that to write a helpful, informative and practical guest article to help make their lives or businesses better.
4. Build Relationships with Bloggers
To get your guest articles accepted and published quickly, establish good relationships with blog owners. Send each of them an email expressing your delight about the work on their blogs. They will appreciate it very much, and will be inclined to open your subsequent emails. The emails should be personal and unique. Mention their first names in the message so that your email does not look like a template you sent to thousands of people. Make it simple, short and broken into smaller paragraphs. Even though this can be time consuming, remember that you are doing it to get the attention of these bloggers, and it is worth the time as far as your guest blogging goal is concerned.
When sending an email, avoid using the CC function to email a lot of bloggers at the same time. Bloggers are wary of this type of emails and will quickly delete them if found in their inboxes. Do not talk too much about yourself and business. A line of introduction is enough. Anyone who wants to know more about you will find out on your website or ask you a few questions.
5. Propose Article Ideas
After sending the first email, you should receive a thank you reply from most of these bloggers. Some of them will be too busy to reply but don’t be too discouraged to email them again. To pitch possible article ideas, come up with three different and compelling headlines, propose them to your target blog owners by asking them to pick the one they deem relevant to the theme of their blogs. The titles should revolve around a unique topic in a specific category. Just make sure the three headlines are different, magnetic and benefit driven.
6. Writing -- Research Your Guest Articles Very Well
By now you should have received replies from the selected blog owners you pitched article ideas to. When they have chosen the topics they like, it is now time to write the blog posts. Take your time to craft helpful, original and informative articles. Aim at providing useful content that will motivate your target audience to find out more about you. That is the essence of guest blogging. Give every piece or post you write the maximum time possible. Write well researched and in-depth articles for every blog you are targeting.
7. Respond to Comments on Your Articles
Remember, you targeted blogs with active readers, right? After the blog posts are published, that will be the right time to establish a good relationship with your potential clients. Ideally, your articles will receive lots of comments from the blog readers. Strive to reply to them, answer questions, and shed some light on complicated ideas or issues. Respond to any argument with respect without sounding too offensive.
It is not easy to stay alert for comments on your published guest articles on various blogs. But there is a way to make this simple. Be the first to comment on your guest post, and tick the small box that says “notify me when someone leaves a comment.” In your comment, simply express your gratitude about the opportunity given to you to write for the blog. An email alert will be delivered into your inbox automatically each time a reader leaves a comment under your post.
8. Keep Track of Your Published Articles
Blog owners will send you emails with links to your published posts. Take note of articles that drive lots of traffic to your website and use the information to improve your guest blogging plan. In other words, focus on websites that send you huge traffic and discard those that are not effective.
If done correctly, guest blogging can be a powerful tool for driving massive targeted traffic, and building quality backlinks to a website. Following and implementing the tips and advice above will help you accomplish this.