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Twitter: how to use for marketing and business

Updated on June 23, 2013

How to use Twitter for business and marketing

"Twitter" is a social networking site that enables you to do micro-blogging. You can post messages of just 140 characters long which can be seen either by all the people on Twitter or just by the people who have chosen to "follow" you. Your "followers" are people who choose to read your messages on Twitter ("tweets") and who wish to communicate directly with you via the Twitter interface. You can use Twitter for fun or for business. This lens focuses on how to use Twitter for marketing.

Follow Ron on Twitter

Photo Credit: Twitter Visualization by Ross Mayfield on Flickr

Twitter Traffic

What appeals to me about Twitter:

1. it is viral

2. enables me to rapidly build targeted Twitter followers

3. leverages other marketing strategies I am using

4. easy to use

5. can be readily adjusted.

Twitter enables me to leverage my article marketing, blogging, social bookmarking, social networking and Squidoo marketing.

How to use Twitter for marketing

  • Add the "Twitter" module to your Squidoo lens with your own Twitter feed (see Ron's Tweets on this lens)
  • Add the Twitter widget to your blog so that your tweets appear on the sidebar of your blog and serve as a regular update (if you use Twitter at least daily). See the widget in action on my blog:

    Affiliate Marketing Coach.

  • Find the right balance between sharing what you are up to and self-promotion (a balancing act)
  • Avoid Twitter spam like the plague or you will be ostrasized!
  • Join "Twitter Strategies and Connections Group" on Facebook for up-to-date information.
  • Think about Twitter as a conversation and share with this in mind.
  • What image are you creating on Twitter? - be very conscious of your desired internet profile and make sure that your Twitter posts are congruent/consistent with this image.
  • Share your creative process - "I have just created a new lens", "developing a new website", "exploring how to..."
  • Use the "reply to" button adjacent to each post to engage others in conversation.
  • Don't be slow to stop following people who just create "noise".
  • You do not have to follow everyone who follows you - be selective or you will drown in Twitter posts and miss the more valuable nuggets.
  • Add a website/lens link to your tweets - Twitter automatically hotlinks them for you (and shortens them). Remember, though, that the links count towards your 140 characters. Warning - don't overdo the links!
  • Mention your new blog post (with a link) on Twitter to create more blog visitors and Twitter followers.
  • Add comments re interesting articles, posts or videos you have read or seen...and add a link to them for others to follow (don't just promote your own links).
  • Mix it up - a bit of personal info (so people get to know you), sharing of others' resources and ideas and sharing some of your own links and resources. Don't forget that your aim is to build relationships via Twitter.
  • Create a Squidoo feed to Twitter so that your Squidoo updates get advised automatically on Twitter as an update post. Lewis shows you how:

    Squidoo Cool post re Squidoo feed to Twitter

  • Make your last post of the day, the one with your important hyperlink (courtesy of John Reese)
  • Convert your URL to a shorter version with - it gives you more words to use in your Twitter post which has a limit of 140 characters (one of my recent articles had a URL that was 144 characters long!)
  • Post your articles on Twitter - your Tweet may end up on Page 1 of Google results for your keyword.

    Twitter Hints

  • When tweeting about updating your lens, why not replace "Updated my ..." with a meaningful phrase such as "Watching Celine Dion perform with Elvis Presley on my Squidoo lens..."

Twitter advice from Vimeo

YouTube videos about how to use Twitter

Links to posts and resources about Twitter

Twitter is extensible, and many third-party developers are creating tools around the simple data being exported for a variety of unique applications.

More YouTube videos about Twitter

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Reader Feedback

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    • profile image


      7 years ago

      Hello :) Thank you for a great lens about twitter. I like twitter because it is so easy and quick to use. Take care. :)

    • Todayhaspower LM profile image

      Todayhaspower LM 

      7 years ago

      My favorite thing about Twitter is that it isn't a huge time drain. It can be automated. Great lens my friend.

    • profile image


      8 years ago

      Great Information! Best wishes :)

    • whoisbid lm profile image

      whoisbid lm 

      8 years ago

      I really like it now and it was great to see another lens on how to use twitter

    • MadeByTammy profile image


      8 years ago

      Great info! Thanks for sharing this lens. I try and use Twitter daily for marketing.

    • profile image


      9 years ago

      Hi guys

      I'd been using twitter as a marketing tool and I found it useful. Great lens anyway

      Kind Regards



    • paperfacets profile image

      Sherry Venegas 

      9 years ago from La Verne, CA

      Hi Ron,

      I have made 50 and making 51 right now. I went to the LA Fair yesterday and the camera batteries went dead! That was going to be 52. I resorted to shopping lens for fillers. Thanks for the suggestion on local sights. Good luck on your 100 which I see is coming near.

      I like twitter and starting to know tagfoot. Someday I will check out redgage.

    • evelynsaenz1 profile image

      Evelyn Saenz 

      10 years ago from Royalton

      Twittering is lots of fun and it helps people find my sites.

    • profile image


      10 years ago

      Thanks for all this good information. 5*

    • profile image


      10 years ago

      great lens

    • religions7 profile image


      10 years ago

      Great lens - you've been blessed by a squidoo angel :)

    • profile image


      10 years ago

      Excellent lens. Lots of good info. Thanks.

    • twelfthhouse profile image


      10 years ago

      I just made a directory of authors on Twitter. I have a list (plus bio and pics) of over 50 published fiction writers so far. Find your favorite authors to follow at

    • profile image


      10 years ago

      Hey cool! 5 stars - Love Twitter! I never imagined that there were anywhere NEAR that many twitter tools, apps, sites, etc. And I have two twitter accounts! (monopoly and andylar1) Love twitter, love the shortness and to the pointedness of 140 character bursts. More info on using Twitter at Ninja Rockstar On Twitter

    • profile image


      10 years ago

      I Love Your Lens! 5 Stars! My Web Traffic Robot

    • SusanDeppner profile image

      Susan Deppner 

      10 years ago from Arkansas USA

      I love Twitter, but I'm sure I under-utilize it. Thanks for your great marketing tips, which I will be studying and implementing!

    • PaulHassing LM profile image

      Paul Hassing 

      10 years ago

      Great advice for the new user. Many thanks! P. :)

    • ElizabethJeanAl profile image


      10 years ago

      I just joined Twitter. It will take awhile for me to really appreciate its value.

      Thanks for the tips,


    • profile image


      10 years ago

      Great tips Ron. Have a Twitter account but have not really used if for any business or marketing strategy yet


      Fione Tan

    • profile image


      10 years ago

      I enjoyed your lens. Rated it, of course. I also added you on Twitter. Looking forward to your reading your tweets.


    • Kiwisoutback profile image


      10 years ago from Massachusetts

      Love Twitter. I think it's so much better than other social networking sites. Limiting the tweets to 140 characters is a good thing, it's very effective.

    • profile image


      10 years ago

      Twitter, I must say, is one of the best social networking sites on the Internet and if used correctly, it can help you bring your business to the next level (in terms of traffic and sales). You have a very good lens here to share tips on Twitter. I've given your lens a 5-star rating and added it to my favorites. You may want to check out my lens where I share 20 free Twitter tools you can use to enhance your business... Feel free to visit it and let me have your comments! :) You may also want to add your lens to my Internet Marketing Directory to get more traffic to your lens... Cheers!

    • profile image


      10 years ago

      Great lens! I have been using Twitter for quite some time now and i love it! Check out my new lens about how to make money with Twitter.

    • profile image


      11 years ago

      twitter is a great way to get your sites seen!

      wicker furniture

    • richDik profile image


      11 years ago

      Great lense Ron..Twittertastic!!!

    • profile image


      11 years ago

      Very good information. Thanks ROn....

      Myspace Friend Adder

    • religions7 profile image


      11 years ago

      Great lens. I'll be blogging it tomorrow: twitter on squidtop

    • SusanDeppner profile image

      Susan Deppner 

      11 years ago from Arkansas USA

      Ah, that Twitter aqua goes so nicely with Squidoo orange. Very informative lens. Thanks, Ron!

    • fluffanutta profile image


      11 years ago from UK

      Twitter is a great way to share and interact with other people. I'm truly addicted to it now :o)



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