- Internet & the Web
Blog for Fun
i used to think that blogs were a big waste. A waste of time to write and a waste of time to read. I thought they were like personal diaries that are open to the public… passive little websites sitting out in cyber-space that people occasionally stumbled upon. That did not appeal to my direct-marketing-oriented business sensibilities.
Boy, was I wrong! A blog is like a book, a newsletter, an e-letter, or a website – just another medium for publishing your ideas, except that it’s easier to do it.
Until recently, blogs haven’t been embraced by businesses, but that’s going to change in a big way. Because blogs are effective relationship builders and they embrace a number of broadcast methods, ways for people to read what you have to say.
My experience in blogging comes from writing, almost every day, about living in South America in my “Discovering Buenos Aires” blog. It’s a little project I do in my spare time. And, as it turns out, what started as a mere exercise to keep me writing daily has become a fun and potentially valuable side business.
My total investment so far has been $19. $9 for the purchase of the domain name… and $10 for a year of hosting with Word Press. I found Word Press easy to use, and I have been pleased with the results. But there are many blogging platforms that work just fine. (Note: Word Press does not allow Google AdSense, whereas other platforms do.)
Because of my long history with Agora Publishing, I bet you think most of my readers are Agora subscribers. That is not the case. Most of my readers have been referred by expat blog directories and other expat blogs. These people are much more interested in what I’m writing about (being an expatriate in Buenos Aires) than your average Agora financial newsletter subscriber.
There’s an interesting interconnected web within the blogging world that links you to readers of other blogs fairly quickly.
When I started writing the blog, I registered it on some expat blog directories that I found by doing simple Google searches. I also mentioned some established Buenos Aires blogger websites on my homepage, which alerted those blog writers that I was linking to them. So they’d come by and look at my blog. If they liked it, they would mention me… and I would get new readers from them too.
Another thing you can do to get more readers is submit individual posts to user-generated content websites like Digg.com and Reddit.com. I get dozens of visits from readers of those websites every time I post one of my articles (especially when I have a good headline). I also put a link to my blog on CraigsList.org for Buenos Aires in the real estate section (because I write about real estate). I get around 100 visitors a day from CraigsList alone.
It turns out that blogging is not at all as passive as I thought it would be. There are tons of ways to actively market your blog at no cost. And as you establish a readership, you are building a valuable list of potential clients or customers. (You can easily capture e-mail addresses with Feed Burner or similar services, also for free.)
Blogging Is Copywriting
Blogging is a wonderful way to develop your copywriting skills. In fact, it’s exactly like copywriting in many ways. You’ve got a headline and a lead. Within the statistics of the blog’s control panel, you can see exactly how many people are reading which articles, how many are reading the blog overall, etc. This is useful data for understanding which ideas interest your readers and deciding what to write about.
I’d urge every ETR reader to start a blog and write in it daily. If you write good articles and do some simple marketing of your blog, you will be rewarded with an established daily readership that you can sell any number of things to: products, ad space, affiliate deals, consulting services… you name it.
by by Will Bonner
blogging can be used for a variety of other purposes such as generating income, promoting a cause and providing information there are many bloggers who enjoy blogging simply because it is fun. These bloggers enjoy blogging for reasons such as staying in touch with friends, expressing themselves or keeping a record of important events. This article will explain how blogs can be used for these purposes.
Stay in Touch with Friends
Staying in touch with friends and family members is just one of the many reasons a person may wish to start a blog. This is especially useful for those who move far away from their friends and family members. Staying in touch by phone, regular visits and even email is not always easy. This is because it can be difficult to keep up long distance interactions with several different people at once. However, by maintaining a blog, a person can greatly simplify the process of staying in touch with friends and family members because they do not have to repeat information in individual phone calls or emails or make time to visit several different people.
When maintaining a blog, the individual can choose to post a variety of information and photos. Through this information and photos the blog owner can keep others informed about current events in his life. Friends and family members can view the blog at their convenience to catch up on important events in the blog owner’s life and in most cases can post comments to the blog owner. They can also read comments from others. This is beneficial if those viewing the blog know each other because they can not only stay in touch with the blog owner but also have a chance to communicate with other friends and family members through the comments section of the blog.
blog as a Form of Expression
Some bloggers begin blogging as a form of expression. They may right poetry, songs, short stories or even use the blog to vent about personal events or politics. These bloggers may wish to keep their blog private or can make the blog available to the public. Keeping the blog private is sort of like keeping a diary or a journal. It gives the blogger a multi-media form of expressing himself without the risk of others discovering his true feelings, innermost dreams or frustrations. Other bloggers opt to make these blogs public. This may be for a number of different reasons. Sharing these feelings with others allows the blogger to reach others who may have the same interest as the blogger.
Bloggers who use their blog as a form of personal expression may want to be cautious and consider the decision to make a blog public. This is important because the blog owner may initially not see problems with allowing others to view his personal thoughts. However, over time he may realize his blog could either be offensive to others or could result in problems if friends or family members view the blog.
Blogging to Keep a Record of Events
Another common reason for blogging is to keep a record of important events. Examples of some types of events which a blogger may wish to document include a pregnancy, weddings, vacations, sporting events or completion of school events. Using blogs to keep a record of these events gives the blogger an opportunity to record daily events in one simple location where they can easily look back on the blog or share the postings with others who might be interested in the events. In these cases the blog can serve as a form of scrapbook documenting the events as they occur. The blog owner can post as often as he desires and may choose to include elements such as photos, music, audio files and video files into the blog. The blog can also be designed to suit the events being documented. For example a journal depicting a vacation may have backgrounds, fonts and colors representing the vacation location while a pregnancy blog may feature elements which represent pregnancy, babies and being parents.