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Apple iPhone 7: Is the Cupertino Giant Playing Catch Up?

Updated on September 10, 2016

So, Apple has finally unveiled the iPhone 7, and bloggers from around the world have already started putting down their words as to what does or does not make this the best smartphone available out there. There will be obvious Android vs iOS and Samsung vs Apple talk. But, for a moment, let's just sit back and acknowledge what the Apple iPhone 7 and iPhone 7+ do or do not offer.

Innovation? 2 New Colours, New Camera(s), No 3.5mm Audio Jack(!)

Okay, in a nutshell, here are the innovative features:

  • There are 2 New Colours - Black and Piano Black. Admittedly, both look simply gorgeous!
  • There's a New Camera on the iPhone 7 with 6-element lens, f/1.8 aperture, High-speed Sensor, and quad LED two-tone flash.
  • The iPhone 7+ one-ups its smaller sibling with a dual-lens setup - a telephoto lens + a wide-angle lens - that creates bokeh for portraits in real time, and has 2x optical zoom. Yes, the demonstrated results did look extraordinary.
  • The 3.5mm headphone jack is gone (surprise?), and the lightning port/wireless earbuds shall suffice. The new wireless earphones are called Airpods, cost $159, and are accompanied with a 'cool' box-case.

The Improvements over the Last Gen iPhone 6S: No 16 GB Variant (Sigh)

As always, there are several incremental hardware improvements that make this iPhone 7 the best ever. Wow!

  • IP67 Water and Dust Resistance. Thank You, Apple.
  • A faster quad-core A10 processor, more powerful hexa-core GPU.
  • 7MP Facetime Camera.
  • The home 'button' is no longer a hardware button and has a new vibrational feedback mechanism in tow.
  • 16GB storage option is dead. Cringeworthy memory issues shall be (somewhat) gone, and now there's a 256GB variant as well!

Apple iPhone 7 vs iPhone 7+: What a "+" Can Change.

RAM (Probable)
iPhone 7
4.7" 1334 x 750
Single Lens
+2 Hours over iPhone 6S
2 GB
iPhone 7+
5.5" 1920 x 1080
Dual Lens
+1.5 hours over iPhone 6S+
3 GB
The difference between the iPhone 7 and the iPhone 7+

Takeaway: Another Incremental Update, No Breakthroughs.

A company which was once known for innovations that spawned industry-wide trends, is now playing catch up.

There have been a plethora of devices like the Moto Z, LG G5, S7 Edge, OnePlus 3, HTC 10, Galaxy Note 7 (let's ignore the 'explosions' for a moment, shall we?), and most recently, the LG V20; which have generated a lot of buzz with (mostly) overwhelmingly positive reviews this year. There was one aspect in which Apple had an edge until a few iterations back - fluidity. But, with Android catching up and OEMs filling the gaps with raw processing power, that edge is blunter than it ever was.

One thing is certain, with iOS 10, Apple is implementing features that Android users have had since ages, while the improved Siri is still no match for Google Now on Android 7.0 Nougat. The access to third-party apps in iOS 10 also seems like a nod to Android's openness.

There was one aspect in which Apple had an edge until a few iterations back - fluidity. But, with Android catching up and OEMs filling the gaps with raw processing power, that edge is blunter than it ever was.

The Best iPhone Ever? We. Already. Knew That.

On the devices' front, the story is almost exactly the same. The dual-lens binocular setup has been around since quite some time on Android devices, and the same can be said about water and dust resistance.

Oh, and Apple has to stop using that cheeky 'best ever iPhone' moniker. Guess where we have already heard that? Yeah, last year's Apple keynote, that's where. No, this is not a rant. This is just a piece urging Apple to get back to being more... well, Apple!

But, let's just admit that the 2 new black iPhone 7 and iPhone 7+ variants are simply drool-worthy.


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