ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Why is website footer important?

Updated on April 8, 2018

Having recently read a blog titled “Blogging Pitfalls: What You Need in Your Site’s Footer” by Jonathan Bailey, I wish to share with you the useful information.

Underutilized part of a site

A blog or website is comprised of a header, body and footer. Most of the emphasis is on the header design. The footer is, perhaps, the most neglected and underused in web design.

Pitfall: the “fine print”

The bottom of a page is usually associated with the “fine print”, that is, the legalese and other important data, which most readers do not bother to read.

However, just like the fine print in a contract, there are important legal implications for both the person using the fine print and the person subjected to it, regardless of whether the fine print has been read.

Therefore, having such important information in the site’s footer protects the website owner or blogger. Besides, the footer can be the first place that some readers expect to have the key information displayed.

In short, the site’s footer somewhat acts as a legal shield. For those who ignore their site’s footer, they are putting themselves at risk unnecessarily. Such risks may range from a violation of copyright by failing to attribute some of their sources to a possible investigation by the Federal Trade Commission (FTC), U.S. consumer protection agency.

Common contents in site’s footer

Now that we are aware of this pitfall, we just need to fix the footer issues. The time and energy taken will be well spent as it helps to head off problems before they arise.

As each website has a different set of needs, there is no standard format available. Nevertheless, the following is some common contents for the footer:

· Privacy Policy

A privacy policy states how your site treats the information collected from visitors and how is their privacy protected.

· Copyright Information

This sets out the copyright position of your website content, such as whether the site’s materials can be downloaded or distributed by visitors.

· Disclaimer

This states the limitations of your liability for the use of the site and the information therein.

· Disclosure Policy

Since 1 December 2009, FTC requires bloggers to disclose any free products or payments received when they write online product reviews.

Although FTC’s focus is on advertisers and not endorsers, it will still be good to avoid possible FTC investigations by telling readers the kickbacks or any inside connections to a product or a business you review.

· Attribution

When using someone else’s work (such as photos), even with his or her permission, an attribution is usually required. Having it in the footer keeps the attribution out of the way but, at the same time, available on every page, making it easy for anyone looking for it.

· Contact Information

Your site might have a contact page elsewhere, but it will be useful to have this information in the footer as well.

Sample templates

Sample templates for above are available from Business Link, U.K. Government’s online resource for businesses.

Users are allowed to download the templates, use and modify the sample wordings without copyright infringement.

There are also sample templates for terms & conditions, acceptable email use policy, etc.

Decide what your site needs as not all elements are applicable to your site.

Usefulness of footer

In addition to above, a site’s footer has a series of critical functions for a site. Please refer to “A Website Footer is for more than your copyright notices” for ideas of what to include in the footer.

In summary, the footer is an important part of a site and needs to be crafted carefully to maximize its usefulness, as well as to avoid any unnecessary troubles.

© 2011 pinkytoky


    0 of 8192 characters used
    Post Comment
    • profile image


      12 months ago

      Nice post


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)