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Nook Color Vs. Apple Ipad

Updated on November 1, 2014

Why I would Consider a Nook Color over An Apple Ipad or Ipad 2

There are many reviews, he head-to-head comparisons, and articles written about the Ipad(2) and it's pricey competitors such as the Motorolla Xoom. The true competition however will be ereader hybrids such as the Nook Color and the possible upcoming Amazon Kindle tablet. The reason is that when consumers chose a product they tend to think of two things, their budget and name brand recognition. That is why the true competition of Apple Ipad's dominance in the tablet market will be from upcoming hybrid ereader tablets.

The Specs

Although the a-typical consumer will not worry about specs on each tablet, it is important to differentiate between the two. E-Tablets like the nook color will run slower processors in the range of 800Mhz to 1Ghz while Apple Ipad 2 has the newest dual core processor available. Apple runs IOS which is a very clean experience, while nook color runs an older android os that has B&N interface slapped on it. The user experience will have to go to the Ipad, or Ipad 2 on this one as when it comes down to specs, the nook color (or e-tablets like it) will be a bit slower and clunkier when it comes to use.

Nook Color Full Specs:

- ARM Cortex A8-based Ti OMAP 3621 @ 800 MHz Processor

- 512MB RAM

- 8GB Internal Memory with up-to 32GB support for SD Card

- 7" 1024x600 IPS Display w\VividView

- 4000mAh 14.8Wh Li-ion battery Battery Life: approximately 8 hours

Apple Ipad 2 Full Specs:

-Dual-core A5 1GHz Processor

-16GB/ 32GB/ 64GB built-in memory

- Li-Ion 6930 mAh Standard Battery: approximately 10 hours video playback

- Approximately 10 inch display

- and way more features than the nook...

The Looks

When it comes to looks, both tablets have great features, however one thing consumers will enjoy is the extra screen real-estate of the Ipad models. You can't go wrong with that! Apple Ipad models tend to have a much sleeker look about them while the nook color itself has a more rubber, rugged feel to it.


There is no doubt that each of these competitors has brand name recognition. Barnes and Noble is one of the largest booksellers in the nation, while Apple is, well who doesn't know Apple?

When it comes down to price there is a huge difference, about $250 difference in fact. You could effectively buy two nook color e-readers for the price of the lowest model Ipad 2! For reference, the cheapest 16GB Wifi Apple Ipad 2 is $499 plus tax. The average consumer DOES NOT have an extra $250 to spend unless it is something they must have.


It's a tie. There will be cheaper, better options to the Ipad 2 such as these e-tablets, and other models like the new Galaxy Tab series. This should eat into Apple's market share. Have no fear though, the Apple Ipad will continue to find consumers willing to pay top dollar just to have another Apple product to add to the list. However, as I wrote this article, I came to the conclusion that many consumers may ask themselves, "Why do I want to buy a larger version of what I already have in my pocket?". There are millions of Apple Iphone users out there. Wouldn't it seem a bit redundant to have and Iphone and an Ipad? If I have the phone, why don't I buy a cheaper ereader that might to a little extra? This is the question I will be asking myself in the near future as well.


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