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Organic Traffic - How to Raise Your Profile Using SEO

Updated on October 19, 2010

What Is Organic Traffic And Why Is It Important?

Organic traffic is the search traffic that you gained naturally from various search engines using a technique called SEO. SEO is an acronym for search engine optimization, and doing certain things that are well-recognized first steps for SEO will earn you more organic traffic from natural human searches in the popular engines.

The importance of gaining this organic traffic should be obvious. If you want your work recognized or want visitors to your site without having to pay for advertising, the primary way and most lasting method is through these various search engine optimization steps. They will need to be used on any hub, website, or blog you write on. Without these methods you will have to pray to the search engine gods that you will be found, and from what I have been told they are not very responsive to those that ignore what they are looking for.

Almost anyone who teaches SEO techniques for earning organic traffic will tell you to focus on Google. Even if you don't personally use Google or just not very often, their engine accounts for roughly 70 – 80% of all organic traffic to pages from any given web search term. It is generally accepted that whatever works to get you ranked high in the Google SERPS (search engine results pages) will have a positive effect in Yahoo, Bing, and other search engines. There are specific things you can do for the others, but that is beyond the scope of this hub.

The process of optimizing for organic traffic from search engines starts with what is known as “on-page” optimization. This simply describes the factors that are used exclusively locally on your site or page to assist the search engines in finding and ranking you. The most important of these techniques are described further below.

Organic traffic begins with SEO
Organic traffic begins with SEO

On-Page Optimization for Organic Traffic

So what do you need to do to guarantee that you get more organic traffic to your page? Well, it all builds from your keywords. Keyword research can be a lengthy topic of discussion that hopefully you have already looked into. If not, there are some recommended hubs at the bottom of this one to help you, but your SEO efforts must begin with selecting good keywords. When you have done good keyword research, you will have determined what people are searching for and you will be able to provide them exactly that.

Let's say that you are passionate about hats. You just designed a type of Derby, and you would like to write a page about that, or maybe your goal is to get people to buy your hats. From the keyword research you did you have found that people are searching for “pink derby for women”. Those are the keywords you will want to write for and target. There are some easy places to put those keywords where they can earn you a look from the search engines and should help translate into a higher ranking which leads to a better level of organic traffic coming to your page about a pink derby for women.

Your keyword phrase needs to be well represented on you page. You do not need to write “pink derby for women” in every other sentence, though. You simply want to make it easy for the search engines to pick it up that your page is about the phrase you are targeting, and this is done a few specific ways.

The two most important places to have your keyword string is in the Title and in the URL of the page. It has been proven over and over again that it is possible to get on the first page of Google for low competition phrases with just those things done and nothing else. If you can rank and get the organic traffic for lower competition phrases, you should absolutely want to start there for the higher competition spots. You should choose a natural sounding title that will get your reader to want to look at your page. Entice them somehow. You could title the page Pink Derby for Women, but that's not very compelling. A better choice could be something like Don't Get Left Behind in the Pink Derby for Women Trend or Pink Derby for Women – It's the Next Sliced Bread or something like that. (I know those are goofy, but what do I know about hats?)

When you go to select your URL, either here or on another site, you will want to be mindful that your keyword phrase is also represented within it. Here at HubPages when you type in your title if you don't change anything the whole title string becomes the URL. That's OK in some cases, but you may want to remove all words except for you exact keyword phrase. You can do this by simply dropping down to the the box where your URL is displayed before you save your hub, and retype that URL to whatever you want it to be. If it is not already in use by someone else, then that will be your page's new address. This can work virtually the same way whether you are writing for another site or if you are registering your own domain.

If, for some reason, you are unable to get your exact keyword phrase in the address, you may try hyphens between the keywords or adding another word or number to the end. You might even have to switch the words around, but I would only do that as a last resort. You need to make sure your keywords are in the URL, though, as this can often be a tie-breaker of sorts for Google if another page comes up that is similar in strength to yours.

If you are doing a hub or a blog, you also want to make sure that you have added appropriate tags. You will want your main keyword phrase represented, and then you should include variations of it along with other similar keyword phrases that you may have found during your keyword research.

The other basic part of SEO to get organic traffic is known as off-page optimization, and it is primarily a process of back-linking. There are other hubs written that describe this process better than I can, so I will include a listing at the bottom of this hub.

Here at HubPages and most anywhere else you want to have an internet presence, the “life” of your content depends on the amount of organic traffic you can get to your site. Practicing these techniques and learning about other, more advanced method will go a long way toward achieving the rankings you will need. After you have done them for awhile, it will be second nature, and you won't have to focus so much on your organic traffic gathering methods.

Ryan Gives Some Keyword Tips


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    • grinnin1 profile image

      grinnin1 5 years ago from st louis,mo

      Thank you, thank you, thank you- great hub and much appreciated!

    • profile image

      costanalex88 6 years ago from Iasi, Romania

      Good hub ,

      I have more tips on my hubs and on my report. Learn the basics of ON-PAGE SEO :

    • Klondike0723 profile image

      Klondike0723 6 years ago

      Thanks for this, very useful information.

    • profile image

      SEO St. Louis 6 years ago

      Great article. The concept of SEO is pretty straightforward, it can just be very time consuming. Good content is step one, and after that the key is backlinking. But good content should encourage people to share your articles and link back to you on there own, so if you can do that, that's half the battle!

    • temp_inizer profile image

      temp_inizer 6 years ago from Noida (India)

      Thanks... I'll use these tips for my next hub and my blog also...

      Thank you so much..

    • profile image

      senuke x 6 years ago

      Great hub! Thanks for explaining a complex issue in easy to follow terms. It was really helpful.

    • creativelycc profile image

      Carrie L. Cronkite 7 years ago from Maine

      Good advice, I'll try this and pray it works!

    • profile image

      dragon eyes 7 years ago

      thank for the advice

      i am trying to publish my web page

      and your way is working gr8

    • blackhatworld profile image

      blackhatworld 7 years ago from Belize

      fantastic job! this is very easy to understand. thanks for this post.

    • profile image

      P K SINGH 7 years ago

      wow nice info

    • Jeffrey Neal profile image

      Jeffrey Neal 7 years ago from Tennessee

      G Miah, thank you for your comments. I hope that some of this helps you find good keywords and get more organic traffic to your hubs.

    • G Miah profile image

      Gous Ahmed 7 years ago from Muslim Nation

      Thank you for this hub, Jeffrey! You have written this very clearly and easy to understand manner. I don't tend to do keyword research and just go with the web address that goes with the title, but reading this, it has made me understand that it does work and is better for organic searches of the hubs.

    • Jeffrey Neal profile image

      Jeffrey Neal 7 years ago from Tennessee

      fdoleac, true that follow links are important, but I have also been informed that no-follow links are valuable for traffic generation; they just don't help with seo. If you post a linked comment to a popular blog, even if it is no-follow, you still might get a significant amount of traffic from the blog's followers who just might link to you if your content is good. All links have some value.

    • fdoleac profile image

      fdoleac 7 years ago from Hollis, New Hampshire

      Great information. I find new ideas in every article I read. The key, I think, is to know whether or not the links are "follow" or not in areas you blog.

    • Jeffrey Neal profile image

      Jeffrey Neal 7 years ago from Tennessee

      Golden Mama, I'm not sure exactly what you mean by incorporating an seo tool, but you might be thinking of Google analytics. If so it is very helpful in determining all sorts of information about the traffic coming into your hubs. If analytics is indeed what you are asking about, you can get instructions on how to add it to your profile here:

    • profile image

      Golden Mama 7 years ago

      I have learned something here today. Thanks One question, Do you know how to incorporate a seo tool to hubs? I've heard you can do it to blogs.

    • jenniferhughs profile image

      jenniferhughs 7 years ago

      I am always interested in improving my organic search, thanks for the terrific Hub.

    • profile image

      pastella13 7 years ago

      What a great hub. Lots of detailed information and I've learnt alot from it. Thanks.

    • Jeffrey Neal profile image

      Jeffrey Neal 7 years ago from Tennessee

      habee, I have picked this stuff up over the past couple of years by learning from some friends of mine. These guys are making a tidy sum from hubpages alone, and they have a nice network of sites also. When they tell me something I listen.

    • habee profile image

      Holle Abee 7 years ago from Georgia

      Where did you learn all this stuff?? I'm glad you're willing to share!

    • OregonWino profile image

      OregonWino 7 years ago

      Great Hub! Thank you for the pointers!

    • profile image

      Steve 7 years ago

      If I have a Robots INDEX NOFOLLOW meta tag "within" the head - head section, “just below” the keywords meta tag, and above the last closing head tag. It wouldn’t affect any one-way back links I have, Correct? But, does that meta tag affect any Reciprocal links? Would the Reciprocal links become Invalid if I use the Robots NOFOLLOW tag, in the top portion of my webpages.

    • profile image

      Alok 7 years ago

      Nice article!! Very informative and helpful for a beginner like me. Thanks a lot Jeffrey! I m looking forward for more tips from you.

    • samironwebtrack profile image

      samironwebtrack 7 years ago

      u have written good and informative hub.

    • profile image

      kuboje 7 years ago

      Jeffrey Neal - Great Hubs, I already bookmarked this page for future reference, thanks!

    • Jeffrey Neal profile image

      Jeffrey Neal 8 years ago from Tennessee

      Thanks to everyone for your comments! I really appreciate it. I hope my tips help you get more organic traffic to your hubs or websites.

    • Jeffrey Neal profile image

      Jeffrey Neal 8 years ago from Tennessee

      Beautybabe, thank you! I will stop by and take a look, but I am far from an expert. I'm still picking things up with regard to SEO, but I've had good teachers.

    • BEAUTYBABE profile image


      This was good advice. I will keep at it some more. I seem to need more advice in SEO, can't get the gist of it yet.

      Congratulations on your being discovered by hubpages. you deserve it. I would be honoured if you could check out mine and see if you could advise me where I am going wrong Geffrey. God Bless and well done again.BB

    • profile image

      TnFlash 8 years ago

      This is a great article about SEO. I found it to be informative and interesting. Good Work!!

    • websites profile image

      websites 8 years ago

      Great article, you can never stop searching for seo tips in your efforts to reduce your search engine marketing costs. If I had to pay per click for all the organic traffic I get to my websites it would cost me a small fortune every day. Great job,


    • eswimmer profile image

      eswimmer 8 years ago

      WHAT A GREAT ARTICLE ABOUT SEO,I've learned a lot from it .

    • lindagoffigan profile image

      lindagoffigan 8 years ago from Phoenix, Arizona

      Great Hub Jeffrey, I was looking for more info but that is fine as you included links for more information. The URL in the title as helpful information helps to optimize traffic. Great work.

    • profile image

      Jenny-Anne 8 years ago

      great hub thanks!

    • profile image

      יחסי ציבור 8 years ago

      Great overall review for SEO beginners! Thanks!

    • Chris Crow profile image

      Chris Crow 8 years ago

      Great hub. This is a good overall explanation of using SEO for organic search traffic. I wrote one a while back in a hub but I prefer yours!

    • profile image

      Camping Tips 8 years ago

      One of the biggest issues I have come upon is creating a URL that has my keyword(s) in it. So many URLs that I wish to have are already registered, therefore I find I have to "settle" for a URL that is not exactly my top pick. It's a challenge, but you are correct - keyword in URL is very important.

    • LazarDRod profile image

      LazarDRod 8 years ago

      Well done, thank you.

    • Patrick wood profile image

      Patrick wood 8 years ago

      I work on off page optimization mostly. But saw on page effect much for long term results. Thanks for opening a new way of optimization for me :)

    • sutrapu profile image

      sutrapu 8 years ago from kuwait

      very nice hub

    • Csjun89 profile image

      Csjun89 8 years ago

      Very helpful hub!

    • pinkhawk profile image

      pinkhawk 8 years ago from Pearl of the Orient

      ..thank you very much Sir for the information.. this is a great help! :)

    • eiphrille profile image

      eiphrille 8 years ago

      wow.. so enlightening...


    • Traffic Shepherd profile image

      Traffic Shepherd 8 years ago from Mumbai

      Hi Neal

      Agreed with the contents.

      SEO is the ultimate solution to traffic for any business for life long success.Your hub is very informative specially for SEO.

    • TheLegendTomWing profile image

      TheLegendTomWing 8 years ago from Havertown

      Neat, thanks!

    • Suki C profile image

      Barbara C 8 years ago from Andalucia, Spain

      Good information here for a technically challenged newbie - now I shall go & try to put it into practice!

    • JBrett profile image

      JBrett 8 years ago

      Very informative hub, enjoyed reading more about keywords and SEO.

    • Jeffrey Neal profile image

      Jeffrey Neal 8 years ago from Tennessee

      deletia, check out the link to Peter Hoggan's keyword research article. It tells about checking competition, and I think that is one of the keys. One marketer I've read says it like this: if you go after the phrases with lower competition in the search engines you are not trying to kick down the is already open. Of course you want to target phrases that people are actually searching for, so at minimum, a person should use the adwords keyword tool. I am using one called Market Saumrai, and it makes the process of narrowing down keywords much faster.

      Thank you for reading!

    • deletia profile image

      deletia 8 years ago from Bali

      Thanks for the tips! The main problem I have is finding the best keyword strings to target. very useful info :)

    • Jeffrey Neal profile image

      Jeffrey Neal 8 years ago from Tennessee

      @Freeze75, thank you for reading.

      @Artemus, it is neat how something relatively simple makes a big difference.

      @Smireles, hope it helps, and thank you for your readership.

      @john7600, images can help, but they need to be optimized as well. It might be long enough to write a hub on, but the basics info is to name the image file using your targeted keywords, and your "alt" tags. Neither of these things really apply to HubPages since we don't have alt tags and the image file names are changed when you upload them.

      Videos are supposed to help in Google's eyes primarily, I believe, due to the extra length of time visitors stay on the page, but I'm sure there may be other benefits.

      @samsungbeholdt919, thank you for the visit.

      @MikeNV, you are so right. From my research this is said frequently, and it makes sense due to Google wants to serve the best, most relevant results. Thank you for your comment.

    • MikeNV profile image

      MikeNV 8 years ago from Henderson, NV

      Quality content is it's own form of SEO.

    • profile image

      samsungbeholdt919 8 years ago

      seo is great i sure like it petter than ppc, thx for the hub!

    • john7600 profile image

      john7600 8 years ago

      Good basic information! I want to know if images or video's help your SEO? Someone told me that Google loves landing pages with videos.

    • Smireles profile image

      Sandra Mireles 8 years ago from Texas

      Very useful information. Thanks for the tips.

    • Artemus Gordon profile image

      Artemus Gordon 8 years ago

      I was able to double my organic traffic with some simple seo tips. This ended up saving me hundreds in PPC costs.

    • profile image

      Freeze75 8 years ago

      It's very useful information for me. Thanks for your article.

    • matiano_9 profile image

      matiano_9 8 years ago

      Nice hub. I haven't put much thought into my hub titles and URLs so far. I certainly will from now on!

    • Jeffrey Neal profile image

      Jeffrey Neal 8 years ago from Tennessee

      Dennis, you are correct, and it is important for getting additional traffic. I struggle with good titles, but hopefully I will get better at that with time. Thanks for stopping by!

    • Dennis kirk profile image

      Dennis kirk 8 years ago

      Most of the guys doesn't think importance of on page optimization, With above points always make your hub in best readable format, Like use much heading so when users give a quick look, he understand whole hub theory. This will help user allot and laso encourage him to read.

    • Jeffrey Neal profile image

      Jeffrey Neal 8 years ago from Tennessee

      aquaseaCreative and samironwebtrack, I appreciate the visit, and I'm happy you found my hub helpful. Thank you.

    • samironwebtrack profile image

      samironwebtrack 8 years ago

      the way you are explain is fantastic....informative hub.

    • profile image

      aquaseaCreative 8 years ago

      Thanks - very informative.

    • Jeffrey Neal profile image

      Jeffrey Neal 8 years ago from Tennessee

      Thank you for reading my hub, Money Glitch. I am hoping the information proves useful. From my previous job I became used to breaking complicated concepts into easy-to-understand conversation for others. I would like to be able to do this with my writing as well, so I'm happy you found it easy to read!

    • Money Glitch profile image

      Money Glitch 8 years ago from Texas

      Great information that is written on a level that I can understand. Thanks so much for sharing!

    • creativeone59 profile image

      benny Faye Douglass 8 years ago from Gold Canyon, Arizona

      wow and wow, thank you for your exciting and informative hub, and thank to for your kind words and becoming my fan. I appreciate you. creativeone59

    • creativeone59 profile image

      benny Faye Douglass 8 years ago from Gold Canyon, Arizona

      wow and wow, thank you for your exciting and informative hub, and thank to for your kind words and becoming my fan. I appreciate you. creativeone59

    • Jeffrey Neal profile image

      Jeffrey Neal 8 years ago from Tennessee

      Thank you, Aqua!

    • Aqua profile image

      Aqua 8 years ago from California

      It's always good to read info that reinforces what I *think* I know lol! Thanks for the great hub and thumbs up!

    • Jeffrey Neal profile image

      Jeffrey Neal 8 years ago from Tennessee

      Thank you all for the comments. It makes me feel good if you were able to learn something from this. I'm no expert, but have found out these techniques do work and they can work well.

      If you do proper keyword research and add some backlinks out on the web back to your hubs, you can make it to where you are earning decent traffic and hopefully that translates into adsense earnings.

    • fastfreta profile image

      Alfreta Sailor 8 years ago from Southern California

      I am approaching these hubs like a University class, meaning I need to study them. I am so computer illiterate that I have to read these articles over and over again. You have made this a little easier to understand, so I'll bookmark your hub and revisit it often. Thanks very much. Very good hub.

    • HubMerc profile image

      HubMerc 8 years ago from In the Hub Trenches

      Great info there, I am going to use these tips in my future hubs!

    • Highvoltagewriter profile image

      William Benner 8 years ago from Savannah GA.

      Thanks for your insights I learned a lot just from that one article!