ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Organic Traffic - How to Raise Your Profile Using SEO

Updated on October 19, 2010

What Is Organic Traffic And Why Is It Important?

Organic traffic is the search traffic that you gained naturally from various search engines using a technique called SEO. SEO is an acronym for search engine optimization, and doing certain things that are well-recognized first steps for SEO will earn you more organic traffic from natural human searches in the popular engines.

The importance of gaining this organic traffic should be obvious. If you want your work recognized or want visitors to your site without having to pay for advertising, the primary way and most lasting method is through these various search engine optimization steps. They will need to be used on any hub, website, or blog you write on. Without these methods you will have to pray to the search engine gods that you will be found, and from what I have been told they are not very responsive to those that ignore what they are looking for.

Almost anyone who teaches SEO techniques for earning organic traffic will tell you to focus on Google. Even if you don't personally use Google or just not very often, their engine accounts for roughly 70 – 80% of all organic traffic to pages from any given web search term. It is generally accepted that whatever works to get you ranked high in the Google SERPS (search engine results pages) will have a positive effect in Yahoo, Bing, and other search engines. There are specific things you can do for the others, but that is beyond the scope of this hub.

The process of optimizing for organic traffic from search engines starts with what is known as “on-page” optimization. This simply describes the factors that are used exclusively locally on your site or page to assist the search engines in finding and ranking you. The most important of these techniques are described further below.

Organic traffic begins with SEO
Organic traffic begins with SEO

On-Page Optimization for Organic Traffic

So what do you need to do to guarantee that you get more organic traffic to your page? Well, it all builds from your keywords. Keyword research can be a lengthy topic of discussion that hopefully you have already looked into. If not, there are some recommended hubs at the bottom of this one to help you, but your SEO efforts must begin with selecting good keywords. When you have done good keyword research, you will have determined what people are searching for and you will be able to provide them exactly that.

Let's say that you are passionate about hats. You just designed a type of Derby, and you would like to write a page about that, or maybe your goal is to get people to buy your hats. From the keyword research you did you have found that people are searching for “pink derby for women”. Those are the keywords you will want to write for and target. There are some easy places to put those keywords where they can earn you a look from the search engines and should help translate into a higher ranking which leads to a better level of organic traffic coming to your page about a pink derby for women.

Your keyword phrase needs to be well represented on you page. You do not need to write “pink derby for women” in every other sentence, though. You simply want to make it easy for the search engines to pick it up that your page is about the phrase you are targeting, and this is done a few specific ways.

The two most important places to have your keyword string is in the Title and in the URL of the page. It has been proven over and over again that it is possible to get on the first page of Google for low competition phrases with just those things done and nothing else. If you can rank and get the organic traffic for lower competition phrases, you should absolutely want to start there for the higher competition spots. You should choose a natural sounding title that will get your reader to want to look at your page. Entice them somehow. You could title the page Pink Derby for Women, but that's not very compelling. A better choice could be something like Don't Get Left Behind in the Pink Derby for Women Trend or Pink Derby for Women – It's the Next Sliced Bread or something like that. (I know those are goofy, but what do I know about hats?)

When you go to select your URL, either here or on another site, you will want to be mindful that your keyword phrase is also represented within it. Here at HubPages when you type in your title if you don't change anything the whole title string becomes the URL. That's OK in some cases, but you may want to remove all words except for you exact keyword phrase. You can do this by simply dropping down to the the box where your URL is displayed before you save your hub, and retype that URL to whatever you want it to be. If it is not already in use by someone else, then that will be your page's new address. This can work virtually the same way whether you are writing for another site or if you are registering your own domain.

If, for some reason, you are unable to get your exact keyword phrase in the address, you may try hyphens between the keywords or adding another word or number to the end. You might even have to switch the words around, but I would only do that as a last resort. You need to make sure your keywords are in the URL, though, as this can often be a tie-breaker of sorts for Google if another page comes up that is similar in strength to yours.

If you are doing a hub or a blog, you also want to make sure that you have added appropriate tags. You will want your main keyword phrase represented, and then you should include variations of it along with other similar keyword phrases that you may have found during your keyword research.

The other basic part of SEO to get organic traffic is known as off-page optimization, and it is primarily a process of back-linking. There are other hubs written that describe this process better than I can, so I will include a listing at the bottom of this hub.

Here at HubPages and most anywhere else you want to have an internet presence, the “life” of your content depends on the amount of organic traffic you can get to your site. Practicing these techniques and learning about other, more advanced method will go a long way toward achieving the rankings you will need. After you have done them for awhile, it will be second nature, and you won't have to focus so much on your organic traffic gathering methods.

Ryan Gives Some Keyword Tips


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)