ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Pintastic! Using Pinterest for Business

Updated on February 16, 2015

Pinterest - the hottest thing right now in Social Media?

We are living in an age of what many refer to as 'Facebook lethargy'! Pinterest is hot, creative and sexy. Pinterest is the third most popular social media site after Facebook and Twitter, and I believe that it is the way forward for social media in 2013.

70% of Pinterest users are female - great if you are a business aiming at a female market. There is also a high proportion of users based in the US. If you have a creative side, or maybe a product based, photography or travel business, Pinterest is the social media platform for you.

Read on for advice on maximising your use out of Pinterest.

How do I use Pinterest?

Anyone can set up a Pinterest account. It is fast and easy. You simply go to and sign up with your email and a password. You can also sign in through Facebook and Twitter.

Planning is important - think about your boards carefully. The more unique and exciting the better. Also, try to pin original content. If you are using content from elsewhere, remember to have persmission and credit the source. Don't forget that you can use #hashtags on Pinterest to make things more searchable, just like on Twitter.

To make progress with your Pinterest account, try to pin 5 pins a day, as well as using Pinterest Interactively.

Kigali Crafts on Pinterest

Kigali Crafts is a company that supports Rwandan genocide survivors through fair trade. They have used Pinterest boards to display their products. They have also used Pinterest for educational purposes including recommending films and books about the Rwandan genocide to raise awareness. Kigali Crafts also contribute to other fair trade Pinterest boards to increase their profile.

How to use Pinterest for Business - Using Pinterest Interactively

The key with Pinterest is to avoid too much self promotion. Add the odd board that is exciting, even though it may be unrelated to your business. You will need to engage with others by liking, repinning and commenting on their pins. If you add a high number of pins in one short space of time, you might 'overload' your followers, and force them to unfollow. So little and often seems to be the key to Pinterest success.

Use Pinstamatic to add extra Pins

Pinstamatic is a free online platform that allows you to add more than just photos to your Pinterest boards. With Pinstamatic, you can...

Put quotations on your boards to grab the interest and attention of other Pinterest users.

Share your favourite music and let your friends play songs directly from your board.

Add a clickable map of your company's location to your corporate board.

Using Reachli to Advertise or become a Publisher

Reachli is the rebranded former 'pinnerly' that allows you to improve Pinterest campaigns. It can help you to gain brand awareness. Reachli also helps you to increase engagement with your audience.

You can advertise through Reachli, and they claim to have access to over 3.5 million unique users. But you have to be prepared to part with some well earned cash! You can also earn money by becoming a Reachli publisher, by using Reachli's 'in-image' advertising.

Social Media Books

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

This is my favourite social media book. Dave Kerpen uses excellent examples of social media success and failure to help you to understand how to use Pinterest in your business.


Are you pinterested? Do you pin?

    0 of 8192 characters used
    Post Comment

    • goldenrulecomics profile image


      5 years ago from New Jersey

      I plan on starting on Pinterest soon. Thanks for the advice!

    • MariaB LM profile image

      MariaB LM 

      5 years ago

      I try to make boards for my lenses. I suggest Pinterest on my Squidwho Can Make You Famous


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)