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What is a PR Friendly Blog?

Updated on April 27, 2012
PR Friendly Blogs are Ad Friendly Blogs
PR Friendly Blogs are Ad Friendly Blogs | Source

PR means Public Relations

You may have seen blogs with a note that they are "PR friendly" blogs. The PR stands for public relations, but the meaning is a bit different when referring to a PR friendly blog.

According to Wikipedia, public relations means, "the practice of managing the flow of information between an organization and the public." In the case of a PR friendly blog, the public is obviously the readership of the blog. But what is the organization? It is not the blog itself but other organizations, namely companies that have products or services to sell.

In short, a PR friendly blog is a blog that accepts paid advertising.

PR Friendly Means Advertising Friendly

A PR friendly blog is a blog that accepts monetary compensation for promoting a company's product or service through means such as

  • ad space in sidebars
  • text links or ads within posts
  • ads placed in feed footers
  • sponsored posts
  • compensated reviews (possibly coordinated with a giveaway)

The bottom line is that a PR friendly blog is run by a blogger who desires to have a professional blog, one that is earning money by cooperating with companies.


And Do You Have One?

Do you consider YOUR blog a PR friendly blog?

See results

Why Would a Blogger Want to Cooperate with Companies?

Blogging is more than just a hobby for some bloggers. They desire to go a step farther and actually earn a living (or a partial living) from their efforts at writing, social networking, and SEO. Although there are many ways to monetize a blog, working directly with a company cuts out the middleman which exists in many of them.

Furthermore, working with a company can be a rewarding experience, especially if the company is something a blogger really believes in. The relationship can move beyond a product review and ad placement to something deeper -- conference sponsorships or ongoing project sponsorships.

Your Ad Here

A graphic like this alerts potential advertisers that you are a PR friendly blogger.
A graphic like this alerts potential advertisers that you are a PR friendly blogger. | Source

How Can I Have a PR Friendly Blog?

If you are ready to move to a PR friendly blog, there are some steps to take. It may be possible to achieve partnerships with companies without all of these elements, but having them in place will make the negotiation process a smooth one.

A Page Explaining Your Ad Details

If you want to place ads, let everyone know by creating a page on your blog, devoted to your ad policies. Include the size of ads you will place, your ad rates, how to contact you, the length of the ad placement.

Consider including screenshots of your blog that show exactly where the ads would be located. You can even label the sizes of the ads. Some smaller companies are not as familiar with ad sizes as you probably are. Help them to see their ad on your blog with clear images that show how large and where it will be.

A Media Kit

To attract advertisers, you need some data to share with them. You don't necessarily need astounding amounts of traffic to nail advertising dollars, but you do need to look professional.

  • Who is your audience?
  • What is your purpose for blogging?
  • What are your traffic numbers?
  • What is you social networking influence?

Gather all of your data and put it in an attractive layout that complements your blog's color scheme and style. Be sure to include contact information in your media kit. Have it in PDF for easy sharing with potential advertisers.

A Pitch

Actually, you will need multiple pitches because each company deserves its own specific pitch that explains what you can do for it (not what the company can do for you). Outline clearly how your blog is a good match for that particular company. Refer to your blog's niche and your readership demographics to demonstrate that you can offer a targeted audience for that company's products.

A company doesn't want to merely get its name in front of as many people as possible. It wants as many potential customers to see its ad. There is a difference. Demonstrate that your readers are interested in that company's service or merchandise, and you are on your way to becoming a PR friendly blog.

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      callistasramblings.com 

      6 years ago

      Great info but a PR friendly blog ALSO includes those who items for review that are not compensated other than the product. I think you should specify as it seems like we accept review items as well as payment which happens sometimes but more often than not it is just the item.

    • profile image

      susanm23b 

      6 years ago

      This is an interesting topic. I had no idea what this was until I read your hub. I have a blog, but don't have ads. Maybe I should consider this? I know that there are some very high traffic blogs (mine IS NOT one of them)that have huge numbers of followers and ads. I think it's a very unique way to earn money. Thanks for sharing this interesting info. Voted up!

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