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Professional Backlink Building Strategies

Updated on March 18, 2012

If you have your own website, then you’ve already been told that backlinks from external sources are very important for achieving high page rank. Before starting a link building campaign, you need to make sure that your website is optimized for the keywords you are targeting. Make sure you check out the following link building techniques:

Internal Link Building Strategies

Use internal links to encourage your visitors to read more about the topics they are interested in. Internal links have a higher click through rate and tell search engines which keyword phrases are related to your pages. Include the title attribute in your links.

Sitemaps are important for search engine spiders, as they make sure no site is left behind. The main components of a site map are text and keywords placed strategically with hypertext links. Search engines locate your website based on these elements.

Another great way to get quality backlinks is to use widgets displaying popular posts or additional reading opportunities on your website. Make sure you have your categories well organized.

Breadcrumbs are one of the most effective internal linking tools. They help people and search engine spiders stay oriented by telling them where they are on your site. Use them for anchor text differentiation.

Asking for a Link

If the website looking for links offers valuable information, then you may simply need to tell the world about what you have. Publishers can send out email pitches to other webmasters, make requests via social media sites, and contact other website owners in the same niche.

Make sure you already have a link put on your website before you ask for a link in return. Provide valuable content and try to understand the mindset of the person you are contacting.

Helping other webmasters is a great way to obtain backlinks. If you do something for them, they will be more likely to give you a link. You can help other website owners fix broken links and recreate the content found on those pages, give them hosting, or create banners and graphic animations for their websites.

Backlink building is a never ending process. All of the above link building strategies will help you drive natural traffic to your website and get relevant backlinks. Make link popularity building a part of your search engine optimization campaign and focus on adding a few new high-quality links every month.


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    • spangen profile image


      6 years ago from Woodstock, Ontario

      This is a weakness even in my own website and is limiting the traffic to the site.


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