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Use Google Trends for Keywords and Titles

Updated on December 18, 2016
Sue Adams profile image

I have been using computers since 1984. Over the years, I have kept up with the Internet evolution to be fluent at SEO for best results.


Google Trends reveals information derived from search terms (keywords) that people type in when they are “Googling” something. It shows top searches and rising searches that may help towards choosing an article title, a new domain name, and keyword research. Results can be narrowed down to categories or regional interests.

Google Trends for Authors and Developers

Google Trends is a great tool for authors and developers. As an author, it guides you to the most Google friendly article titles and keywords relating to your niche topic. As a developer it can help you chose the wording of a new website domain to give your site the best chance of ranking high in search engines. We shall examine both possibilities below, but first, a few illustrations to help you get around the Google Trend current interface.

1. Top Left Navicon

2. Now Click "Explore"

3. Now Add Terms

Searching with Google Trends as an Author

Say you are drafting a new article on how to prevent and cure back ache. You can use Google Trends to do some comparative research to help you find the best, most searched for keywords to compose a most Google Friendly Title. At this early stage, you are not even sure whether to use the term "backache", "back ache", or "back pain".

Let us find out systematically. First, we compare "backache" against "back ache".

Back Ache Wins

What About "Back Ache" against "Back Pain"?

Wow! "Back Pain" is far more searched for than even "Back Ache"!
Wow! "Back Pain" is far more searched for than even "Back Ache"!

The Answer

The answer is quite clear. The red line shows that many more people are complaining about back pain than about back ache. So if an author or advertiser wants to reach the most people, they will attract the most readers with the most searched for query, which, in this example, is "back pain", the red line, and not "back ache", the blue line. So even though in real life both words mean exactly the same thing, they have different levels of popularity in the robot land of SEO (Search Engine Optimization).

Adwords Versus Google Trends

While Adwords is useful for finding out about the popularity and competition of keywords and keyword phrases for titles, Google Trends gives the additional benefit of comparative research, even down to making a choice for one single keyword over another to be used throughout the text of the article. As shown in the previous example, Google trend clearly showed that it would be better to use the term "back pain" rather than "back ache" throughout the content when referring to the condition of suffering with pain in the back. Now let us look at another example to design a new, most search friendly title.

Need to Find Somewhere Fast? Go to Google Trends!

Comparing Provisional Titles

Say you are thinking of writing an article on the benefits of a vegetarian diet but you are not sure how to best formulate the title for good Google ranking. When you type in your provisional title in Google Trends, you are taken to a page where you can add up to five different titles to compare their relative popularity. In that way, you can find out which of those keyword phrases are searched for most, relative to each other. For example, you may think that “Benefits of a Vegetarian Diet” is a good keyword phrase for a title until you compare it with say “Best Vegetarian Recipes”, or “Better Health from a Vegetarian Diet” and so on. By clicking the "Add term" button, you can type in up to 5 options to compare which titles are most searched for.

In this example we want to compare three possible titles for an article on vegetarianism to find out which of those possible titles would most likely be searched for on Google. The terms we are going to search for are

  1. Benefits of a Vegetarian Diet
  2. Best Vegetarian Recipes
  3. Better Health from a Vegetarian Diet

So we ad each title as an option.


It clearly shows that people are more interested in the title “Best Vegetarian Recipes” than the two other possible titles. Of course with that, your article on "Best Vegetarian Recipes" faces more competition, so your hub about best vegetarian recipes better be uniquely well written, funny, well designed and promoted to become a success in Webland. Or you may not want to write any recipes at all but just write an article about "The Benefits of a Vegetarian Diet". But at least, when you hover over the graph and get to see the detailed figures...

... you now know for sure that 0, nil, readers are interested in the "Health Benefits of a Vegetarian Diet". Therefore, were you to use that never searched for title, your article would have very little, or no chance at all, of ranking high in search engines. It could have equally useful, informative, magnificently illustrated and extremely well written content, still, if no-one Googles your title, the article will end up in the dungeons of internet oblivion. Now do you begin to see the importance of SEO research for keywords in Titles? It is very cruel, but the Internet has its own rules and practices. No SEO, no traffic.

From Titles and Key Words to Research for Fun

Titles and keyword research is, for me, one of the least enjoyable of occupations. I typically get distracted on Google Trends. Soon enough, instead of working hard on finding good new titles and keywords for my future articles, I start playing with Google Trends and discover that it can also be used for fun to do some really interesting sociological research with some remarkably unexpected, almost incomprehensible trends.

For example, I wanted to know if people were more interested in love or in sex. So I typed in my two keywords and the search result was 35 for love and a staggering 83 for sex. Wow!

What About Health?

Next, I wanted to find out more about people’s take on their own health by typing the following four keywords into Google Trends:

  • Medicine
  • Healing
  • Doctors
  • Self Help

This was the result:


Interpretation of the Above Graph

The lines in the graph show:

  • Doctor - orange- 78
  • Medicine - blue - 62
  • Healing - red - 15
  • Self Help - green - only 12

So it seems that people run to the doctor first and take medicine long before thinking of healing themselves with a tiny amount of self help. Interesting, innit?

Now I feel tempted to write many new articles on healing oneself to redress this idiotic imbalance.

What About Culture?

Now let’s try another question just for fun: Which of the following forms of cultural expression are people most interested in?

  • Music
  • Sport
  • Poetry
  • Literature
  • Dance


Results on Culture

  • Music - blue - 66
  • Sport - red - 31
  • Dance - indigo - 17
  • Poetry - yellow - 3
  • Literature - green - only 2!

The graph shows that over time (between 2004 and 2016), music wins big time over sport and dance. Poetry and literature are the losers, with poetry beating literature by 1 point! Well, well, well... The interest in sport increases over time. While music declines, dance stays on a steady flow, leaving poetry and literature to sink deeper into the morasses of oblivion. What does that tell us about our culture?

Google Trends for Business

If you are more business minded than I like to be, then watch the next video. It fully explains in more detail how you can benefit from using Google Trends to improve your business online by testing for the best options for your advertising campaigns. I presume this to be equally useful for authors who hope to attract the most adverts placed on their articles.

Latest on Google Trends from Monte Huebsch the Google Guru

Do You Use Google Trends?

See results

To Conclude

Google Trends makes it almost too easy to research public interests. Use it to find solutions to problems, to find good titles and keywords or just to have fun experimenting with it, even for sociological research. Now that you know how to use Google Trends both for business and for fun, I hope you will make as much good use of it as I am.

If you found this article useful, please share and contribute to the comments below.


© 2016 JULIETTE KANDO - You may link to this article, but you may Not copy it. Copied content will be reported with a DMCA notice and will be removed.



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    • Sue Adams profile image

      Juliette Kando 10 months ago from Andalusia

      Hi Glenn,

      You make a valuable contribution to my article by suggesting to also use Google Trend research for additional ideas about areas that need expanding with the content of an article.

      Thank you for that.

    • Glenn Stok profile image

      Glenn Stok 10 months ago from Long Island, NY

      You certainly gave a lot of information here. This entire help is extremely useful.

      When I use Google Trends I sometimes get mixed results about which is the best term to use for a main title. And I noticed you discussed that issue too.

      Once I choose the title and I still have other choices that I didn't want to pass up, I sometimes use the other ideas as subtitles within an article. The research even gives me ideas about areas I need to expand on with the content of the article.

    • kinexmedia profile image

      Kinex Media - Web Development Firm Toronto 13 months ago from 25 Watline Ave #302, Mississauga, ON L4Z 2Z1, Canada

      Very Nice and informative, this will help all to reduce pain who suffer with it

    • villete profile image

      Vicky 14 months ago

      Very informative hub. I like to try it by myself.

    • adevwriting profile image

      Arun Dev 22 months ago from United Countries of the World

      This is a really helpful hub giving good advice on using Google Trends! Voted up!

    • Sue Adams profile image

      Juliette Kando 2 years ago from Andalusia

      Thank you for that link TheHoleStory. Very interesting. It seems the Squidoo take over didn't do the trick as hubbers are dwindling again as we speak. See

      Desperate measures by HubPages, like punishing those of us who refuse to join the Editor's Choice program continue to chase away more and more authors.

      On the upside, we all have learned so much here on HubPages that if/when the site finally gets beaten to death by Google we can take our content and apply the knowledge gained here to our own websites. All in all, HubPages has given us a very worthwhile and fruitful experience.

    • TheHoleStory profile image

      TheHoleStory 2 years ago from Parsons, West Virginia

      As so many of the other comments stated above this is a very nice article. The real reason I stopped by was to tell you how much I enjoyed reading your stats about hubber scores in the forum section here at the hub pages. Sue I thought that you might also be interested in the the stats that a fellow hubber has been compiling as well -

    • aerospacefan profile image

      John M 2 years ago from Chicago

      Interesting and useful hub. Thanks for writing this!

    • Best of Aying profile image

      Best of Aying 2 years ago from Philippines

      Thank you for this. I will try exploring Google Trends as soon as possible. This is very useful! Voted up

    • Mekenzie profile image

      Susan Ream 2 years ago from Michigan

      This is an extremely useful hub. I was just beginning to read about google trends but now my understanding has increased BIG TIME because of you!

      Thank you for the help. Happy New Year!


    • Sue Adams profile image

      Juliette Kando 2 years ago from Andalusia

      That's great sallybea. When one of my hubs' score goes down a lot, I go to Google Trends, type in some alternative keywords, and change its title accordingly.

      You gotta go with the flow. right? :)

    • sallybea profile image

      Sally Gulbrandsen 2 years ago from Norfolk

      Very useful, thank you, I really appreciate your sharing this info as I did not even know of Google Trends existence.

    • Writer Fox profile image

      Writer Fox 2 years ago from the wadi near the little river

      Great advice for using Google Trends! I loved your video on the Gravity Inversion Table – very cool. Voted up and shared.

    • Sue Adams profile image

      Juliette Kando 2 years ago from Andalusia

      Some illustrations and text his article have been recently updated and revised to fit the current (latest) Google Trends interface.

    • Sue Adams profile image

      Juliette Kando 2 years ago from Andalusia

      You are welcome PegCole17. Enjoy playing and discovering with Google Trends.

    • PegCole17 profile image

      Peg Cole 2 years ago from Dallas, Texas

      This will be really helpful for me to use as I edit and try to improve my hubs. Thanks for the insightful information.

    • Sue Adams profile image

      Juliette Kando 2 years ago from Andalusia

      Enjoy but don't get addicted.

    • DealForALiving profile image

      Sam Deal 2 years ago from Earth

      This is a fantastic tool - thank you!

    • stereomike83 profile image

      stereomike83 2 years ago from UK

      I can see what I'll be spending the rest of today doing now!! Really interesting and useful article

    • favored profile image

      Fay Favored 2 years ago from USA

      Your charts and graphs really helped make the point and aid to understanding of traffic. Thanks for the link as well. Adding this to my Internet board.

    • Sue Adams profile image

      Juliette Kando 3 years ago from Andalusia

      Thank you for voting up susi10.

    • susi10 profile image

      Susan W 3 years ago from The British Isles, Europe

      Hi Sue,

      This is a very

      informative article, I regularly use the Google Adwords Tool but I never thought of using Google Trends. I think this hub.has set me on the right track. Voted up!

    • The Examiner-1 profile image

      The Examiner-1 3 years ago


      I also back up Google Trends, I use it practically every day!

    • Sue Adams profile image

      Juliette Kando 3 years ago from Andalusia

      Thank you passionate77,

      I am glad to be of some help. isn't that the whole point of writing?

    • passionate77 profile image

      passionate77 3 years ago

      wonderful hub sue, thanks a lot for sharing such a nice and most helpful post on this topic, it is so detailed and well written and easy to learn each and every bit thoroughly, i just bookmarked it for further reference, million thanks for sharing such a great informative article. thanks a million and stay blessed for all this effort.

    • The Examiner-1 profile image

      The Examiner-1 3 years ago

      I am signed in with AdSense but not Adwords.

    • Sue Adams profile image

      Juliette Kando 3 years ago from Andalusia

      Good, you are confirming the usefulness of using Google trends alongside of the good old Google Adwords Keyword Planner tool. Every little bit helps.

    • The Examiner-1 profile image

      The Examiner-1 3 years ago

      I use Google Trends all of the time when I look for my keywords. I had found two others which were supposed to be top ones but just looking at them turned me off. I never used them. I even think that I remember one saying that you only got a few free samples, maybe each month. They were both Google too. I have been using Google Trends ever since I checked the three of them out. I think that the results which I get have been seeing on G. Trends are very satisfying.

    • georgialgal1984 profile image

      Amber 4 years ago from United States

      Thank you Sue for sharing Google Trends with us. I never knew about it, but will be using it from now on. Hope you have a wonderful week~

    • Sue Adams profile image

      Juliette Kando 4 years ago from Andalusia

      You are indeed, goldennic. Good luck with it.

    • goldennic profile image

      Nwafor innocent 4 years ago

      This is revealing! I am now armed with a better information to deal with Google

    • Sue Adams profile image

      Juliette Kando 4 years ago from Andalusia

      You are welcome, thanks for the read livewirez.

    • livewirez profile image

      Romel Tarroza 4 years ago from Pearl of the Orient Sea

      Nice article... it helps a lot..

    • Sonali Singh profile image

      Sonali Singh 4 years ago

      Nice hub, good information which I didn't know before. Bookmarked it and voted up.

    • Sue Adams profile image

      Juliette Kando 4 years ago from Andalusia

      Glad to be of help Sarra. Have fun with Google Trends.

    • profile image

      Sarra Garrett 4 years ago

      Voted up and useful. I had never heard of Google Trends before reading your article. Thank you.

    • Sue Adams profile image

      Juliette Kando 4 years ago from Andalusia

      You are welcome younghopes nice to see you again.

    • younghopes profile image

      Shadaan Alam 4 years ago from India

      let me tell you sue, this is really one of the best hubs i have read on google trends, i really wish to say congrats to u with the way you hav explained it here, i always tried to learn google trends but always failed but i learnt so much here, thanks a lot

    • Ruby H Rose profile image

      Maree Michael Martin 4 years ago from Northwest Washington on an Island

      Google Insight, another one for me to check out, wow, very informative hub, thanks!

      I love all the resources you explained.

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