ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Google vs. Bing

Updated on September 2, 2014

Change Management at Google

Change has been very critical in the success of Google as a search engine company. The company has been making several changes in order to improve its performance. Change is an inherent feature that has to be incorporated within the organization for it to be successful. The change at Google is being necessitated by the external factors such as technological advances among other factors. However, some changes originate from within the organization in response to various issues such as client needs or the need to improve performance among other issues. Therefore, the company has to respond to various issues through introducing and implementing the appropriate change.

Google has been adopting a planned and structured approach that is essential for aligning the organization with the process. In order to ensure that change is successful, the company has been working closely with its stakeholders to ensure that they understand and accept the changes that the company has introduced. The stakeholders are also able to overcome the challenges that come with change. Some organizational and behavioral adjustments are made so that the organization and its members are able to accommodate and sustain change.

Google carries out adequate planning before rolling out the change. Once a plan has been drawn, Google shifts its focus on laying the groundwork and securing resources that are necessary for rolling out the plan. They ensure that change management become part of the project that is being handled. Change usually secures the support of the executive members of the company for its successful implementation. The company also establishes the change management team that responsible for overseeing the change process.

Managing Change at Bing

Bing considers change as a very important part of its success. Leaders of the company continue recognize the need for change and adopt some of the change management best practices so as to achieve the goals of change. The company has been focusing on ensuring that senior managers or leaders are best positioned to address large scale change. This has been based on the assumption that senior managers are the ones that have the perspective to solve some of the most complicated issues that arise during the change implementation process. Therefore, top management support is very important for successful change management that takes place at Bing. Top leadership is able to identify and explain the external environmental factors that may affect the company’s success.

Bing has also been obtaining the feedback of different stakeholders especially the employees before the change is implemented. The company recognizes the roles that different groups of stakeholders play in the organization and any decision being made regarding change. Therefore, it has to seek the views of the stakeholders so that it is able to understand key priorities and concerns. Consultations with key stakeholders in the change process such as employees are very important and this needs to be achieved through establishment of proper communication channels. The top management communicates their strategies so that it can be clear to all members of the organization. They also provide the reasons as to why the organization is undertaking the change process.

Diagnosing Change and Barriers at Google

In order to ensure successful change management, organization has to predict the need for change. The organizational leaders have to understand the reasons as to why it has to implement the needed change. Organization needs creativity and it needs to enhance its search engine so that it can provide people with faster services. The company has to find ways of enhancing its search so that it can sustain its competitiveness and retain its market share. In some cases the company may need change in order ensure that proper direction. In such cases the company changes its leadership. For instance, the company’s chief executive officer, Larry Page made changes in management in the year 2011. This was meant to streamline the decision making in six key product groups such as social networking and mobile among others. The CEO undertook major reorganization to ensure that executives of the leading groups were directly under his supervision thus eliminating management layers which were slowing down the product development.

Diagnosing Change at Bing

Bing may also need change for various reasons. The company may need change to improve the services that it offers to the customers. The company’s market share is very much smaller as compared to that of Google. In order to improve its competitiveness, the company has to make changes that help in improving the provision of services. The company can also undertake changes in the organizational structure to improve the organizational control. The change in the organizational structure helps in ensuring there is proper coordination of activities within the organization. Some problems may arise in cases where the organization has become too large and complex. Therefore, Bing has to be streamlined for proper coordination. Change is also needed for collaboration with different stakeholders. The changes focus on establishment of teamwork where all the stakeholders are able to contribute significantly to the success of the organization.

Barriers and Resistors to Change

Resistance to change is a very common aspect of change management. Attempts to introduce and implement change usually meet resistance. The resistance usually results in failure of the change process since those who resist do not commit themselves to the change process. The barriers to change are common in most organizations. One of the key barriers to change is insufficient communication. Both internal communication that take place among the members and external communication may cause barrier to communication. Insufficient communication is likely to be a barrier to effective implementation of change. When employees are kept in the dark regarding the change being implemented in the organization, they will fiercely resist any attempts to introduce and implement change. On the other hand, if the organization fails to communicate to the external stakeholders such as customers and suppliers, change may have disastrous consequences.

The other barrier to organizational change is structural factors or issues. Organizations which have hierarchical organization structure face much resistance than those which have put in place a flat organizational structure. Highly hierarchical structure is likely to bring about communication barriers from the top to bottom and between different departments. Poor communication is likely to result in failure of the change implementation.

The other barrier to change is lack of resources and poor allocation of resources. Change usually require large amount of resources and lack of such resources is likely to prevent the implementation of change. Poor decisions regarding allocation of resources such as funds, time, machinery and staff is likely to affect the success of change. Therefore, managers have to carefully allocate the available resources.

Comments

    0 of 8192 characters used
    Post Comment

    • Alva Mkiwa profile imageAUTHOR

      Alva Mkiwa 

      3 years ago from Kenya

      thanls Mel carriere

    • Mel Carriere profile image

      Mel Carriere 

      3 years ago from San Diego California

      I think you are right that change is vital for an organization to prosper or even survive. Google is always reinventing itself. On the other hand Yahoo did not, and has sort of been swept aside. Interesting article.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)