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Seo Tips And Techniques To Rank Your Website Better In SERP

Updated on April 29, 2016
Source

If you are new to SEO, This article contains some information about,

  • Tips and techniques to rank your website better in SERP.
  • Why responsive design is better for SEO.
  • How you can do SEO without disrupting your highest organic rankings.
  • Changes That Could Harm Your SEO Efforts.
  • Tips for SEO friendly content

Tips and techniques to rank your website better in SERP

Source


  • User Experience

User experience is a key component of SEO. This is because the search engines are increasingly designing their search algorithms in order to promote only the sites that deliver superior site experiences to users. User experience doesn’t only involve making sure that a page loads quickly and is easy to navigate. User experience also means having well-written content, appropriate on-page optimization without the overuse of keywords, and making sure that the content of the page is relevant to the user.

  • Technical SEO

When it comes to optimization, you need to pay attention to your on-page technical optimization. This means that you should make sure that the metadata for your site is appropriate for each page, you have applied alt tags to your images, and you have followed other optimization recommendations from Google. If you don’t understand technical SEO or you are not sure if you are doing it correctly, you should hire a professional to update your website. Technical SEO is just as important as other ranking factors in determining your search engine rankings and should not be not be overlooked as you optimize your website.

  • You Need Content

Many people don’t consider content to a be part of SEO. However, you should consider your site content in your SEO strategy. Content that is well-optimized for the search engines is highly relevant to the content of the page and also the user that browses this page. Your content should use keywords appropriately and should follow the recommendations of Google in the use of various tags.

  • Links Are Important

While SEO strategies that focus on simply getting as many backlinks as possible have become outdated, link building is still important. However, your focus should be on getting links from the highest quality domains so that your site can build authority. If you are not sure how to build links for your site, you should work with an SEO professional to ensure that the links that you get for your site will not result in any penalties. As you already may know, not all links are considered to be good links. Google is also continuously redefining the definition of what it considers to be a high-quality site and a low-quality site for SEO purposes.

  • Publish Content Regularly

When it comes to content creation, publishing content on a regular basis is one of the most important things that you can do for your SEO strategy. Websites that offer fresh content on a regular basis are considered to be more valuable than websites that don’t. Publishing content on a regular basis is easy when you have a content marketing strategy in place.

  • Focus on Your Audience

By focusing on the audience that you are creating the content for, you can increase engagement levels with your content. As a result, this will help your SEO because people will engage with your site longer, increasing site visit time and decreasing bounce rates. By focusing on the audience, you can also determine what appeals to them and therefore select keywords for your content that will help your site to rank highly in the search engines.

  • Determine the Best Way to Incorporate Keywords

Although keywords should never be the main focus of your content, it is still recommended for SEO purposes that you do incorporate them into the content. An optimization plugin or keyword tool can help you to determine the proper density of the keyword phrases that should appear in your content. By working with a trusted SEO adviser, you can also come up with related keyword phrases to incorporate in your content that can help to improve the search engine friendliness of your content.

  • Shorten Paragraphs and Sentences

Writing shorter paragraphs and sentences may seem like it a very basic tip. However, it could do wonders for improving your SEO results from your content. Shorter paragraphs and sentences are easier to read, which will make readers spend more time on your site. In addition, shorter paragraphs and sentences are also preferred by search engine bots.

While optimizing your content for the search engines is important, it is good to remember your overall goals. If your goal is to increase sales, start by determining what resonates with your audience in terms of content and then build out your SEO strategy from there. While SEO is important, ranking for specific keyword phrases only matters if they are the ones that drive sales and potential customers to your website.

SEO without disrupting your highest organic rankings

Source

  • Organic Ranking Traffic Is On the Rise

The amount of traffic that can be attributed to organic rankings is on the rise. This is because Google has to decided to penalize site owners that engage in abuse tactics like spamming and over-optimization for their websites. Google understands that marketers all want their sites to get ahead of others in the search engines. As a result, they want to prevent people from abusing the system. Therefore, if it is now harder to rank pages in the search engine, how can organic rankings be maintained?

  • Avoid Stuffing Content With Keywords

If you want to maintain your organic rankings, it is important to avoid over-optimization of the content on the pages. Too many website owners are more focused on ranking their sites for the top keywords than whether visitors will be satisfied with the content once they visit the website.

When you create pages for your website, using a keyword density tool can help you to make sure that you are not over-optimizing the content by repeating keyword phrases over and over. You can use synonyms of keywords that can alway be helpful to potential visitors to lower the keyword densities of the keywords that are the ones that you want to focus on. Finally, focus on your audience’s need. If they expect well-written and informative content, this is what you should provide.

  • Use Page Optimization to Improve the UX of Your Website

In addition to making sure that you create great content, it is also important that you keep the user experience of your website in mind. You should optimize your website so that it loads as quickly as possible. You should make sure that you fix the navigation of your site so that it is easy to use. Provide breadcrumbs for pages if there are deep links. You should also make sure that your site is compatible with every browser and is responsive.

  • Avoid Overusing Keyword Links

Many companies like to put keyword links on their sites. If you want to make sure that your site won’t be penalized, you should avoid putting keyword links on your site, unless they link to high traffic pages. Keyword links are considered to be spammy and you don’t want Google to lower your rankings based on this factor.

As you review your website, your main goals should be improving the quality of every page so that it is in line with the latest recommendations from Google. Your site should provide high-quality content and a great user experience if you want to maintain your organic rankings in the search engines. Make sure to check your rankings regularly for the best results.

Why responsive design is better for SEO

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  • Faster Loading Pages

A major benefit of a responsive design site is that pages load faster. Since the site uses code to change the display of the site depending on the device, loading time is no longer wasted on redirecting to a mobile version. In addition, load time can also be improved by restricting the content that appears on certain versions of the website. Websites that load quickly are highly prized by Google and you will receive a boost in your rankings for this alone.

  • Enhance Bot Crawling

It is already a known fact that the search engines use bots to crawl websites in order to determine rankings. With a responsive website, all of your site’s content will be located at a single URL. This means that the bot will be able to get a better understanding of your content quickly. You also eliminate the risk of being penalized for duplicate content because the bot only has to crawl a single URL.

  • Get More Leads

With a responsive website, you also have to ability to bring in more leads. When users visit a website they want content that is targeted to what they are searching for. A keyword focused SEO campaign can help your responsive site to rank highly in the search engines. Thanks to responsive design, your website will load quickly for your visitors and provide the exact information that they are looking for at the right time. In addition, your site’s content can also be perfectly optimized to draw in more leads and sharing by designing responsively designed landing pages to collect leads.

  • Tracking

Tracking and analytics is a bit trickier with responsive design because of the dynamic elements. However, when it comes to your SEO campaign, tracking your results is significantly easier because all of the data will be located a single URL. Now you can look at the results of your SEO campaign based on the devices that the users used to access the website instead of having to worry about desktop users visiting the mobile website in error and vice versa. With responsive design, you know that your data is accurate which makes obtaining better results from your SEO efforts easier.

Changes that could harm your SEO efforts

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Not Publishing Fresh Content

If you have been keeping up with your blog by updating it with fresh content but you have recently stopped making updates, you can damage your site’s rankings. One of the major factors that Google uses in order to rank websites is content freshness. Making sure that you publish new content to your site on a daily or weekly basis can ensure that your site remains on top.

Failing to update your site with fresh content also means that your site will not get as much traffic as it previously did. Users come to your website in order to find out about the latest developments in your industry and to learn about your products and services. If you are not advising them, they will simply go elsewhere for the same information. They are not going to stick around until you decide to update your site again if you are going long stretches of time without updates.

Not Including Links With Social Media Content

No longer is it enough to make sure that your social media content gets posted, it is also essential that you incorporate links with your content. If you are sending out social media updates that don’t have links you could be harming your SEO efforts. The main issue is that you won’t have a method of tracking the effectiveness of the social media content that does not have links.

Including links in your social media content is also an important way of creating backlinks to your website, especially when the social media content is shared. Linkbuilding is still a very important strategy when it comes to ranking your website. Don’t forget about your linkbuilding strategy if you don’t want to see a drop in your rankings.

Not Securing Your Site

If you manage a website that stores sensitive customer data, it is essential that you ensure that all of the pages of your website are updated to include HTTPS protocol. Security protocols have become especially important because of recent breaches with large companies. Therefore, security is now more important then ever if you don’t want to see your search engine rankings drop.

Not Focusing on User Experience

Google has made it clear that user experience is more important than ever when it comes to site rankings. User experience is important as customers use mobile devices more frequently to access web content. If you are not considering an upgrade to a site that is focused on driving traffic from mobile users, then you could likely see your rankings drop for your website.

Tips for SEO friendly content

Source

Publish Content Regularly

When it comes to content creation, publishing content on a regular basis is one of the most important things that you can do for your SEO strategy. Websites that offer fresh content on a regular basis are considered to be more valuable than websites that don’t. Publishing content on a regular basis is easy when you have a content marketing strategy in place.

Focus on Your Audience

By focusing on the audience that you are creating the content for, you can increase engagement levels with your content. As a result, this will help your SEO because people will engage with your site longer, increasing site visit time and decreasing bounce rates. By focusing on the audience, you can also determine what appeals to them and therefore select keywords for your content that will help your site to rank highly in the search engines.

Determine the Best Way to Incorporate Keywords

Although keywords should never be the main focus of your content, it is still recommended for SEO purposes that you do incorporate them into the content. An optimization plugin or keyword tool can help you to determine the proper density of the keyword phrases that should appear in your content. By working with a trusted SEO adviser, you can also come up with related keyword phrases to incorporate in your content that can help to improve the search engine friendliness of your content.

Shorten Paragraphs and Sentences

Writing shorter paragraphs and sentences may seem like it a very basic tip. However, it could do wonders for improving your SEO results from your content. Shorter paragraphs and sentences are easier to read, which will make readers spend more time on your site. In addition, shorter paragraphs and sentences are also preferred by search engine bots.

While optimizing your content for the search engines is important, it is good to remember your overall goals. If your goal is to increase sales, start by determining what resonates with your audience in terms of content and then build out your SEO strategy from there. While SEO is important, ranking for specific keyword phrases only matters if they are the ones that drive sales and potential customers to your website.

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    • Vishnukanth profile image
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      Vishnukanth M 15 months ago from Calicut, Kerala, India

      Thankyou....

    • profile image

      HyFa Ahmad 15 months ago

      Nice one....

    • prasoonprahaladan profile image

      Prasoon Prahaladan 16 months ago from Calicut, Kerala, India

      Great article!!!