- Internet & the Web
Blogging for Squidoo Lensmasters
Blogging for Lensmasters
This lens explores the advantages of using blogs as a promotional tool for Squidoo lenses and will also be of interest to anyone wanting to use blogs for marketing and promotion.
We will discuss what to blog for best advantage and how to set up a free blog.
Learn the advantages of a self hosted blog plus everything you will need to host your own blog and a special easy option for Squidoo Lensmasters only.
The Advantages of Blogging for Lensmasters
Blogs are a great promotional tool for many reasons.
A good blog can attract lots of attention and traffic to help you get your ideas out to the world and visitors to your lenses.
Blogs are very search engine friendly, offering a quick shortcut to google's first page of search results.
Blogging is fun and easy like Squidoo, you can blog about anything you like.
Links from blogs to your Squidoo lenses can get them indexed by search engines faster.
Links from blogs can give your Squidoo lenses a big SEO advantage.
What to Blog
Ideas and Strategy for Squidoo Bloggers
There is no limit to what you may want to blog about but from a lensmaster perspective it is probably best if your blog compliments your Squidoo lenses rather than competing with them.
I like to build my lenses as references, information sources and shopping hubs and use my blogs to attract attention to these with frequent, timely posts.
Here are some ideas to promote Squidoo lenses with your blog or blogs:
Blog about your latest lenses, don't duplicate all the content, just provide a summary to get attention and send people to your lens to read more. I blogged about this lens on my blog Web2.0DomainName.com. As you can see it's just a teaser that summarizes what his offered.
Blog about news items that relate to any of your lenses. Say a new rocket to Mars has been launched and you happen to have a face on Mars lens, whats the connection? is it a Hoax?
Blog about events in your life that relate to lens topics. For example if it is your kid's birthday this weekend, do you have a great homemade gift lens to blog about?
Blog about cool affiliate products that you can promote for cool cash.
Links Links Links
Build Links for SEO and Traffic
A big part of this SEO and promotion game is accumulating inbound links to your lenses and blogs are perfect for this.
Remember when blogging to always include links back to your Squidoo lenses with descriptive link text. That means using keyword terms like Retro Tshirts in your links instead of generic terms like click here <-suxors.
Links of special interest such as your lensmaster page can also be placed in the Blogroll in the sidebar of your blog for extra exposure. These sidebar links appear with each individual post, that means after 500 blog posts you have 500 more inbound links =) boh!
Squidoo Blogger Poll
Do You Blog To Promote Your Squidoo Lenses?
Where to Get a Free Blog
Free Wordpress and Blogger Blogs
There are lots of places where you can register for free blogs. If you have time it may be good to go for more then one. Remember the part about Links Links Links?
Disadvantages of Free Blogs
Everything Has its Price
While much can be gained from using a free blog there are some cautions as well.
As has been recently discussed in the Squidoo Forums many blog providers including Wordpress and Blogger will shut down blogs that they consider overly commercial or promotional of another site.
Some of the things free blog providers watch for are affiliate links or too many links to one domain. This catches Squidoo members who need to link to their many Squidoo lenses or who are trying to monetize blog traffic with affiliate links.
Unfortunately this has resulted in a number of lensmasters loosing their free blogs and all the work they put in to them.
Free blogs may also contain advertisements placed on your page for any number of products you may or may not want to support. Of course you won't be seeing any of that ad revenue.
Reading for Bloggers
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising theyâll likely ignore, you can focus on getting the right message to the right people at the right time. When people visit your companyâs Web site, they arenât there to hear your slogan or see your logo again. They want information, interaction, and choiceâand youâd be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Blogging for dollars - Do you have what it takes? Here's the place to find out. Problogger.net is where bloggers worldwide go for advice and information on enhancing their blog's presence. Whether you're just starting out or have been blogging for years, learn from two professional bloggers how to turn your passion for blogging into extra revenue or possibly a rewarding career. This is not a get-rich-quick book, but rather a practical guide to creating and marketing a blog with the potential for generating a six-figure income. Learn to: * Choose subject matter that works for you * Handle technical issues * Examine different ways your blog can earn income * Evaluate your blog's success * Keep content fresh and interesting * Use your blog to generate income indirectly
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity. Using tools and data straight from Forrester, you ll learn how to:-Evaluate new social technologies as they emerge-Determine how different groups of consumers are participating in social technology arenas-Apply a four-step process for formulating your future strategy-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peersTimely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image."Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?"-Seth Godin, author, Meatball Sundae"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."-Scott Cook, Founder and Chairman of the Executive Committee, Intuit Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success. -Cathie Black, President, Hearst Magazines"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."-John T. Chambers, Chairman and CEO, Cisco"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."-Christina Norman, President, MTV"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."-Clark Kokich, CEO, Avenue A | Razorfish"Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape."-Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age
Compiled by Heather B. Armstrong, award-winning publisher and uber-mistress of the phenomenally popular dooce.comÂ®, this hilarious and heartwarming celebration of "everything dad" features original stories from some of the country's most celebrated bloggers, including Alice Bradley (Finslippy) Doug French (Laid Off Dad), Maggie Mason (Mighty Girl), Matthew Baldwin (Defective Yeti), Sarah Brown (Que Sera Sera), and more. From a new father's comparison of pregnancy to Tolkien's Lord of the Rings, to a mother's story of bravely surviving a husband-son infatuation with Star Wars, to the mini triumphs and tragedies of toddlerhood, this book provides a unique, no-holds-barred glimpse into the quirks and candid moments of modern dads. Whether we relish or fear growing up to be like our fathers...whether we've inherited his nose, sense of humor, or entire value system, our dads loom large in who we are and the choices we make. Things I Learned about my Dad in Therapy touches upon the many joys and discoveries of fatherhood, one essay at a time.
The old saying is wrongâwinners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low pointâreally hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe youâre in a Dipâa temporary setback that will get better if you keep pushing. But maybe itâs really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. Winners quit fast, quit often, and quit without guiltâuntil they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, youâll get more than your fair share of profits, glory, and long-term security. Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dipâthey get to the moment of truth and then give upâor they never even find the right Dip to conquer. Whether youâre a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if youâre in a Dip thatâs worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quitâso you can be number one at something else. Seth Godin doesnât claim to have all the answers. But he will teach you how to ask the right questions.
Host Your Own Blog
Run Your Own Custom Blog
You can avoid the pitfalls of free blogs by hosting your own blog.
Hosting yourself means you can be free with your blog content including as many links as you want wherever you want.
A self hosted blog also provides many cool extra features not available on the free platforms like ratings widgets, video embedders, social bookmarking and much more in a simple plug-in format.
One of the coolest things about a self hosted blog is you can own your own domain name. Instead of building a blog at myoldblog.blogspot.com you can get a unique name like superwowblog.com that is your own personal piece of the net. Your domain goes where you go, as a blog, ecom site or future empire it is yours to promote and grow.
Custom features can also be added to self hosted blogs in the form of free plug-ins that you can download from around the net. There are hundreds that range from star ratings for your posts to social bookmarks to automatic backups.
Self hosted blogs can also be customized graphically with hundreds of colorful blog templates available for free download.
Self Hosted Blog Requirements
To host your own blog you will need:
1) a Domain Name
2) a Hosting Plan
3) Blog Software
First register your domain name, it doesn't have to be .com but they are the most popular and widely recognized. Many .com names are already taken so utilizing other extensions like .net .ws or .us can give more flexability.
A domain registration will cost about $10 a year. My registar of choice is GoDaddy Domains because they are well established and dependable. That link should also give you an automatic discount for $6.95 .coms about the best price available. Be careful when buying domains, it can become addictive (for reals!) also don't fall for all the GoDaddy upselling, you dont need any of it, buy your domain and get out!
Second you will need a hosting plan which range from $5 to $99 a month, Wordpress is not resource heavy so the smallest plan possible is usually sufficient. Before signing up make sure you ask your host if it can run the latest version of Wordpress. My host of choice is Dreamhost where I host multiple Wordpress blogs and web sites without a problem, they are also a carbon neutral green host which is cool.
Third you will need blog software, Wordpress is the best and can be downloaded free from their site.
The last step is to install Wordpress and set your domain's DNS to your hosts name servers. These steps vary slightly depending on your host and registrar, many hosts (including Dreamhost) now provide one click Wordpress installs which are considerably helpful. If not Wordpress provides pretty straight forward walkthrough of the installation process.
If this sounds like a lot of work read on for a shortcut =)
Hosted Blogs for Squidoo Lensmasters
The Easy and Inexpensive Solution
Although the process above is not technically advanced it is still somewhat of a hassle for a lensmaster who just wants their own hosted blog.
Most hosting plans also provide much more hosting then is required for a single blog so you pay for resources that aren't being used.
I thought it would be helpful to the Squidoo community to offer hosted Wordpress blogs for just $2.50 a month, that is half the price of the cheapest host I could find (Typepad which doesn't even run Wordpress) and I can set everything up for you.
The GoDaddy link above will get you the cheapest domains available, if it makes your life easier I can also register a name for you. So $30 for a years hosting and $7 for your domain name and you are rocking your own hosted Wordpress blog that comes already set up courtesy of your friendly neighborhood Timewarp.
Blog comes installed with 50 themes and some essential plug ins and if that's not enough you are free to download, customize and install your own.
Post as many links as you want wherever you want.
Shouldn't be hard for your blog to pay for itself and then some with affiliate links, squidoo traffic boosts and even adsense. That's all up to you, our adsense share policy is that it is all yours 100% go for it =)
This offer available currently unavailable.
These themes available online for free.
Have any suggestions for ways to promote your Squidoo lenses with a blog?
What is your favorite blogging platform?
Does Wordpress rule or what?