The 9 Free Things Every Site (or Lens!) Should Do
Everyone online wants to be noticed
Rule #1: If you have a site or Squidoo lens, you want more traffic.
Rule #2: You don't have enough money to buy as much traffic as you need.
Rule #3: You've already made your site/lens as compelling as you know how to.
So, what now? Read on for the (free) details.
1. Think hard about what you write and do - The number one tactic of SEO and traffic generation is to be remarkable
Are you writing me-too stuff? Is your product or service just like the rest?
The secret is simple: don't work harder at yelling. Work harder at having something to say.
- How to get traffic for your blog
It's about guts, not tactics.
The secret shortcut of online promotion
...is that there is no secret shortcut. Step by step, bit by bit, link by link, you build something important and powerful.
Hurry, but don't rush.
2. Find sites that make it easy to share your taste - Digg is a site that lets the mob find the good stuff
Not only is contributing to the community a good idea, but it pays off in traffic back to your best stuff. (Watch out! If your stuff isn't good, it will get buried).
Bonus #2a: Start an argument
It turns out that arguments and debates and comments are a great way to get people coming back.
Do you need connections to succeed online?
Yes! It matters who you know.
3. Build ANOTHER Squidoo lens - Every blog, every organization needs one
A lens (you're reading one) is an organized directory that makes it easy for people to find your good stuff. It's free and you should have one... it will bring you credibility and traffic.
Already have a lens? Make another, and link 'em together. Up your discoverability factor.
- Get started
Or you can click the button on the top right that says "build a lens".
4. Get your team, or customers, or friends to spread the word - It's not a top down world any more, folks
It only takes a dozen or two people to post something to StumbleUpon, or Delicious, or other social news and bookmarking sites to get a lot of attention to your work. Stop worrying about getting listed in the New York Times and start talking to your friends instead.
5. Issue a press release - But only if you have something to say
Press releases aren't just for reporters. News readers (like Google News) read the press releases for the good stuff. So if you've got stuff, issue it as press release.
There are plenty of other services... some that are even worth paying for.
6. Get a sister site for testing - When the IT folks complain too much
Most big organizations have a 'frozen' site. No testing, no little experiments, no landing pages. You don't have to fight them. Just get some low-cost or free hosting and experiment with some pages that come BEFORE your firewall.
Not free, but close. So, you could build a page here with a different domain, run some Google ads to put traffic to that page and see if you can convert some of that traffic into clicks to your site. You won't know if you don't try, and this is cheap
7. Google Analytics - You won't know what's working unless you measure
If you've got a lens, don't worry about this part. Squidoo handles it for you! Just check your stats page for daily info.
- Google analytics
Useful and addictive and free.
8. Don't be boring - If it's so obvious, why are you ignoring it
Every single one of the hundreds of millions of web surfers has billions of choices. And they're not choosing you. Why? Well it could be that they don't know about you. But it's way more likely that they don't care.
- Purple Cow
You have no right to traffic. If you're lucky, and GOOD, you earn some. You'll earn it when you do something daring, interesting, useful, provocative, free, compelling, emotional or urgent. Hurry.
9. Facebook, Flickr, MySpace, LinkedIn, YouTube
It's kind of unfair to put all these together, because they each deserve their own writeup.
What hot community are you already part of? Are you on Facebook, Twittering with your friends, getting Adds on MySpace, or swapping pics on Flickr? Link back to your favorite sites and lenses from those profiles. Link hither and yon and back again, and you'll generate your own little traffic economy. Nice.
What's the unsung tip? - Tell readers of this lens which technique is the one they shouldn't skip
Which technique is the easiest to ignore (but the most important to do!?)
Free eBooks and posts worth reading - If you're not doing this stuff, you're not really serious.
- How to Attract Links and Increase Web Traffic - The Ultimate Guide | Copyblogger
This is the master list of ebooks and other sources
- 101 Ways to Build Link Popularity in 2006 : SEO Book.com
Andy Hagans and Aaron Wall team up to write about 101 ways to build link popularity in 2006. We like #35 the best.
- Unleashing The IdeaVirus
The entire book for free. Sorry about the dated formatting.
- Seth's Blog: Flipping the Funnel--new ebook
Free ebook on social media and traffic
- Link Bait
Quick, easy list of how to think about link bait
- FREE TRAFFIC: the ebay ebook
This just in from Megan, Editor in Chief of Squidoo. For anyone selling anything online, from CafePress to Etsy to Lulu to eBay, this ebook will help you get more traffic and meet new customers.