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The 9 Free Things Every Site (or Lens!) Should Do

Updated on January 24, 2013

Everyone online wants to be noticed

Rule #1: If you have a site or Squidoo lens, you want more traffic.

Rule #2: You don't have enough money to buy as much traffic as you need.

Rule #3: You've already made your site/lens as compelling as you know how to.

So, what now? Read on for the (free) details. 

1. Think hard about what you write and do - The number one tactic of SEO and traffic generation is to be remarkable

Are you writing me-too stuff? Is your product or service just like the rest?

The secret is simple: don't work harder at yelling. Work harder at having something to say.

The secret shortcut of online promotion that there is no secret shortcut. Step by step, bit by bit, link by link, you build something important and powerful.

Hurry, but don't rush.

2. Find sites that make it easy to share your taste - Digg is a site that lets the mob find the good stuff

Not only is contributing to the community a good idea, but it pays off in traffic back to your best stuff. (Watch out! If your stuff isn't good, it will get buried).

Bonus #2a: Start an argument

It turns out that arguments and debates and comments are a great way to get people coming back.

Do you need connections to succeed online?

3. Build ANOTHER Squidoo lens - Every blog, every organization needs one

A lens (you're reading one) is an organized directory that makes it easy for people to find your good stuff. It's free and you should have one... it will bring you credibility and traffic.

Already have a lens? Make another, and link 'em together. Up your discoverability factor.

4. Get your team, or customers, or friends to spread the word - It's not a top down world any more, folks

It only takes a dozen or two people to post something to StumbleUpon, or Delicious, or other social news and bookmarking sites to get a lot of attention to your work. Stop worrying about getting listed in the New York Times and start talking to your friends instead.

5. Issue a press release - But only if you have something to say

Press releases aren't just for reporters. News readers (like Google News) read the press releases for the good stuff. So if you've got stuff, issue it as press release.

6. Get a sister site for testing - When the IT folks complain too much

Most big organizations have a 'frozen' site. No testing, no little experiments, no landing pages. You don't have to fight them. Just get some low-cost or free hosting and experiment with some pages that come BEFORE your firewall.

7. Google Analytics - You won't know what's working unless you measure

If you've got a lens, don't worry about this part. Squidoo handles it for you! Just check your stats page for daily info.

8. Don't be boring - If it's so obvious, why are you ignoring it

Every single one of the hundreds of millions of web surfers has billions of choices. And they're not choosing you. Why? Well it could be that they don't know about you. But it's way more likely that they don't care.

9. Facebook, Flickr, MySpace, LinkedIn, YouTube

It's kind of unfair to put all these together, because they each deserve their own writeup.

What hot community are you already part of? Are you on Facebook, Twittering with your friends, getting Adds on MySpace, or swapping pics on Flickr? Link back to your favorite sites and lenses from those profiles. Link hither and yon and back again, and you'll generate your own little traffic economy. Nice.

What's the unsung tip? - Tell readers of this lens which technique is the one they shouldn't skip

Which technique is the easiest to ignore (but the most important to do!?)

See results

What's tip #10? - Add your own idea here.

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    • Justin00704 profile image

      Justin Patrick Gonzales Lopez 3 years ago from Philippines

      Awesome...thanks for the infos:)

    • click2CYtoday profile image

      click2CYtoday 3 years ago

      Thanks so much for the great information! I am going to get started working on some of these right now... because that is tip #10 right? Just DO IT!

    • shinebrightly profile image

      shinebrightly 3 years ago

      Good stuff here Seth, thank you so much! I am exploring the ebooks now!

    • profile image

      anonymous 3 years ago

      Don't give up the ship!

    • Hutch871 profile image

      Matt Hutcheson 3 years ago from Aberdeen

      Great tips, thanks for the info. I'll be putting these into practice!

    • profile image

      rachealrickman 3 years ago

      Interesting advice I am new to all of this and hope to start drawing in some traffic and feedback.

    • Beatrice T profile image

      Beatrice T 3 years ago

      Great tips to follow.

    • profile image

      dominvo 3 years ago

      great tips for new comer like,thanks alot for sharing htis.

    • profile image

      oasisbinloc 3 years ago

      Good Lens, I think connections will help short term but in the long run, it's always going to come down to the quality of what you have. That's what will make people keep coming back.

    • princesshollada1 profile image

      princesshollada1 3 years ago

      Make then laugh!!!

    • profile image

      leonvd 3 years ago

      Great information

    • monika64 profile image

      monika64 3 years ago

      choose a niche that is popular but doesn't have the biggest competition and write a quality article about it

    • profile image

      abundancewithamy 3 years ago

      Quite informative lens..I am new to squidoo & hope to make really cool lens!

    • profile image

      Frnco10 3 years ago

      Its all about Quality and consistency..

    • profile image

      tribesearcher 3 years ago

      Show up and ship every day.

    • profile image

      dave756 3 years ago

      provide quality not quantity

    • aaxiaa lm profile image

      aaxiaa lm 3 years ago

      Just start writing, you can only delete it or improve it. But get a move on!

    • profile image

      BrookeEva 3 years ago

      Nice tips

    • Scindhia H profile image

      Scindhia 4 years ago from Chennai

      Be original in your content. Everybody wants to know the real you!

    • profile image

      Colin323 4 years ago

      Visiting, reading, engaging with, and liking (if you do) other people's lenses

    • Cronicbeats profile image

      Cronicbeats 4 years ago

      Facebook ads and emailing did wonders for our last lens :)

    • angela-amor profile image

      angela-amor 4 years ago

      Thank you , very much ...

    • trevorjb1406 profile image

      trevorjb1406 4 years ago

      Thanks for the tips.

    • Zeross4 profile image

      Renee Dixon 4 years ago from Kentucky

      Thank you, I found this very helpful

    • IanTease profile image

      IanTease 4 years ago

      Great to read an experts opinion, lots of really helpful information here

    • idoo4traffic profile image

      idoo4traffic 4 years ago

      I am relatively new in the Squidoo Lens business. I have already decided not to give up so easily and so cheaply. I understand many people have succeeded here and I am determined to work hard, pray and hope to be one of them in the final run. Let us do what we can to succeed here, provided such things are legal and allowed. Life is always a learning process and building on our experiences is the right way to go. We have to "doo" it 4 "traffic"!

    • Aladdins Cave profile image

      Aladdins Cave 4 years ago from Melbourne, Australia

      No tips that have not been listed. One thing I can say, TWEETING has not SOLD my paperback via Squidoo. And I have tweeted so much about Squidoo, I think people are getting sick of see Lens's being advertized. My opinion only.

      Cheers from DOWNUNDER

    • profile image

      wailko 4 years ago

      How About, being persistent and participate actively?

    • yougotme lm profile image

      Renz Kristofer Cheng 4 years ago from Manila

      Great lens! I'm just new in the Squidoo venture, hopefully I get to learn a lot to go on.

    • AnonymousC831 profile image

      AnonymousC831 4 years ago from Kentucky

      Great Lens. So helpful.

    • profile image

      Mascheta 4 years ago


    • profile image

      Madelight75 4 years ago

      Thanks for offering these superb tips.

    • inditech lm profile image

      inditech lm 4 years ago


    • sharadkgupta lm profile image

      sharadkgupta lm 4 years ago

      nice ideas.

    • profile image

      AndyLeeParker 4 years ago

      I don't want to write about trends, I want to cause them.

    • profile image

      youknowwhat88 4 years ago

      I've only just started. So, thanks for the ideas :)

    • profile image

      kamuwela-pupuhi 4 years ago

      I will take all of the ideas into consideration by utilizing the ideas that bring success and tweaking the ones that will bring success.

    • Dressage Husband profile image

      Stephen J Parkin 4 years ago from Pine Grove, Nova Scotia, Canada

      The thing is to write about trending topics and items. Amazon even lists their stuff best selling first if you ask them to! So does e Bay. Use the data and do not try to fight the trends!

      Anything that is hot in the news is also likely to be hot as a seller if you find related items. It is only hard work if we make it so or we ignore what is exciting others right now.

      Add this to everything Seth said and you will see your Sales increase (if that is your aim). Great article again Seth!

    • thesatanrecords profile image

      The Satan Records 4 years ago from The Satan Records

      Focus on making your lens good, people will share it then

    • jethrosas profile image

      Jethro 4 years ago from Philippines

      Keep learning from the masters like Seth Godin! :)

    • chrisilouwho profile image

      chrisilouwho 4 years ago

      bookmarking this for the future, thanks!

    • profile image

      kriskappa 4 years ago

      Useful info. Thank you!

    • DeeDeeGee LM profile image

      DeeDeeGee LM 4 years ago

      Great ideas! I am definitely going to try most of these.

      Sorry I don't have a tip for you - yet!

    • profile image

      heidi-ripley-58 4 years ago

      I agree with Sue4you! These are all great tips and any ideas as to how I can start my own writing blog would be greatly appreciated.

    • eiramarie profile image

      eiramarie 4 years ago

      A very nice lens!!

    • Sue4you profile image

      Sue4you 4 years ago

      Great info. Love it, thanks :)

    • profile image

      tcaldy 4 years ago

      Thanks for the info. Will try some of these ideas.

    • profile image

      DanielaF18 4 years ago

      Talk about something you love to do so that you have a lot to say. People want to be very informed, not just read one sentence. Also, make it clear and organized. Do not be all over the place with your thoughts.

    • Aladdins Cave profile image

      Aladdins Cave 4 years ago from Melbourne, Australia

      Thank you so much. Picked up a couple of pointers. Now this old brain go to learn how to use the new info. To much, the pain of it all.

      Thanks and Cheers from DOWNUNDER


      No further arguments will be entered into. I was. and always will be. CORRECT heheheh

    • pitlock profile image

      pitlock 4 years ago


    • profile image

      diana-newton-14 4 years ago

      Take a risk and be REAL rather than careful

    • profile image

      anonymous 4 years ago

      Thanks for the info

    • deified profile image

      deified 4 years ago

      again, prayer and voodoo dolls. ;p

    • profile image

      mikebuckamneer 4 years ago

      Some good thoughts. Thanks.

    • john-doornkamp profile image

      john-doornkamp 4 years ago

      One of the best tie-ups is with your own web site. You can easily send people between the two: there is a "connect to your web site" module available when you build your lens, and you can do a hyperlink from your web site.

    • somebudiesangel2 profile image

      Tami-Lynn 4 years ago from North Vancouver

      Great lense! I was looking at my lense stats tonight and where my traffic is coming from...i was totally excited to see one of my lenses was getting some traffic from Google! I guess lots of folks like cherry / banana smoothies! :)

    • profile image

      anonymous 4 years ago

      build up a fan club on facebook!

    • ThreeQuarters2Day profile image

      Dawn Romine 4 years ago from Nebraska

      Twitter has been great for me, I've spent a long time building up followers, now over 7,000, but it's worth it. Once you hit 2000 followers on Twitter the rest come a lot faster.

    • profile image

      natureadventure 4 years ago

      It's a great sharing thank you very much for informative lens.

    • profile image

      Ryan45678 LM 4 years ago

      Thanks for the tips! I have used most of them and they seem to help quite a bit. I still don't have as much traffic as I would like my lenses to have, but I guess it just takes time. Don't give up!

    • angelique kried profile image

      Angelique 4 years ago from Christchurch

      Great Idea's, I have joined most of these sites at one point or another, what I have found is that I get overwhelmed trying to remain active with them all. Will try to concentrate on just a few and see how that goes. Thanks

    • profile image

      anonymous 4 years ago

      Ok, I'll do more for my lenses be known well

    • profile image

      AmericanNinjaWarrior 4 years ago

      I read everything you [put here, and i can tell you have done this before. i am new, created my first lens - would you guys take a look and let me know what you think? I worked pretty hard on it - but could use some advice.

    • KateFeredayEshete profile image

      Kate Fereday Eshete 4 years ago from Ethiopia

      Use brilliant photographs. Your own, if possible.

    • profile image

      anonymous 4 years ago

      Lots of ideas

    • LeroySmith1 profile image

      LeroySmith1 4 years ago

      Kick ass?

      Yes, definitely kick ass at what you do.

    • blestman lm profile image

      blestman lm 4 years ago

      Be personable

    • SusanAston profile image

      SusanAston 4 years ago

      Great summary.

    • Theweirdandmore profile image

      Theweirdandmore 4 years ago

      Be original.

    • profile image

      anonymous 4 years ago

      Don't spam!

    • clevergirlname profile image

      clevergirlname 4 years ago

      Be honest.

    • profile image

      MariaField78 4 years ago

      Thanks!!! These are some good tips :-)

    • profile image

      fcinternetmarketing 4 years ago

      Great tips.

    • profile image

      anonymous 4 years ago

      Hello! I think that every information to be serious it is necessary to be reliable, particularly when it' s related to the health!

    • HappyTom LM profile image

      Tom Christen 4 years ago from Switzerland/Ecuador

      @Gimba-i-gilbir: That is the way it should be yes! I could not said that better....

    • Gimba-i-gilbir profile image

      Ines Bader 4 years ago from Hasenthal (Thuringia, Germany)

      Readers in all languages love surprises, crazy articles with high-quality content, and they all want the one: be entertained with each topic.

    • profile image

      anonymous 4 years ago

      Thank you! Great information!

    • SquidooMBA profile image

      SquidooMBA 4 years ago

      Solid content as always.

    • cgeertsc profile image

      cgeertsc 4 years ago

      Great tips!

    • profile image

      SportsEye 4 years ago


    • profile image

      SportsEye 4 years ago


    • profile image

      greytdogz 4 years ago

      Some great information here. Thank you.

    • profile image

      greytdogz 4 years ago

      Some great information here. Thank you.

    • profile image

      anonymous 4 years ago

      Thanks great lens

    • profile image

      anonymous 4 years ago

      Thanks for the tips. I'm going to start a Board for my topic in Pinterest now.

    • gadifi lm profile image

      gadifi lm 4 years ago

      nice lens on free traffic tips thanks for sharing this information

    • profile image

      NakedCavewoman 4 years ago

      Awesome tips - thank you!!!

    • profile image

      Temcat49 4 years ago

      @MizMelody: I agree. I really enjoyed this lens. Very informative. I have wrote one lens and working on next. I am not getting traffic though. So, these ideas are great.

    • MizMelody profile image

      MizMelody 4 years ago

      Hi enjoyed your lens, very informative. I used some of your tips today. I'm pretty new to Squidoo, I've wrote a few lens. I just finished one that talks about a real relationship problem millions of people are dealing with. You apparently know what your doing. May I ask you to please visit my lens and give me some truthful feedback. I want to be genuine about the topics I discuss, but I may not go over well with other's. I appreciate your time. My lens is I welcome your advice for future lens. Thanks

    • sharadkgupta lm profile image

      sharadkgupta lm 4 years ago

      Good suggestions must be followed by every lens master.

    • sharadkgupta lm profile image

      sharadkgupta lm 4 years ago

      Good suggestions must be followed by every lens master.

    • profile image

      angelatvs 4 years ago

      @drcarl: I do this with greeting cards.. It seems that getting a physical card in the mail tends to show that you took more time then just sending an email. It definitely works!

    • Davidschu profile image

      Davidschu 4 years ago

      this is a great lens. A lot of great info to run with and put to use. Thanks for everything

    • profile image

      anonymous 4 years ago

      #10 positive thoughts picture success =]

    • profile image

      anonymous 4 years ago

      #10. Create great content that people actually read. Don't just blast crap on sites just do something. Engage your readers by creating top quality content they want to read.

    • flycatcherrr profile image

      flycatcherrr 4 years ago

      #10 - Don't quit.

      Alternative #10 - Go out in the real world and talk with people who are not at all like you, think differently, feel differently, come from a whole different background. Do more listening than talking. Get some fresh air in your head.

    • darksalo profile image

      darksalo 4 years ago

      excellent info !! thank you so much. ( I feel like I should be saying , a thousand thank yous, oh master, I am but a single, lowly grasshopper who aspires one day to walk with you and not behind.)

    • castelloautore profile image

      castelloautore 4 years ago

      @TanoCalvenoa: I agree with this.

    • castelloautore profile image

      castelloautore 4 years ago

      Any help is welcome, specially in the beginning. Thanks.

    • castelloautore profile image

      castelloautore 4 years ago

      Any help is welcome, specially in the beginning. Thanks.