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How to Make Videos for The Web

Updated on December 24, 2014

Video For The Masses!

If you are making a video that is going to be displayed on the Internet, there are a few things you can do to improve the look on the computer screen.

With better techniques, you can create videos that compress easier and play better on the Web.

What Do I Need To Shoot Good Videos? - What kind of equipment should I get?

I've used Sony digital video cameras all my life, so I can honestly recommend this brand.

Get The Edge

Digital Video Secrets: What the Pros Know and the Manuals Don't Tell You
Digital Video Secrets: What the Pros Know and the Manuals Don't Tell You

This book is filled with practical easy-to-read how-to information. As the complexity and resolution of modern digital video cameras increases, the line between professional and consumer features is increasingly blurred. With a modern "consumer camera" the owner faces "professional" decisions every time he or she shoots. This book simplifies these decisions, and shows the first-time filmmaker how to get the most out of these marvelous new HD cameras.


When you shoot, you'll need to take the strengths and limitations of the Web into consideration.

Video on the Web is small - rarely bigger than a quarter of the size of a standard video image (320 x 240 pixels). It's also small in another way, it's highly compressed in order to keep file sizes to a minimum. Unfortunately a small, highly compressed video tends look awful.

1. Minimize Camera Movement

Avoid if possible pans, zooms and handheld shots. When you move the camera, every pixel in every frame changes constantly, and this is very hard to compress. The more pixels that are repeated, the smaller the size of the file. By limiting movement, you can increase the efficiency of compressing your footage, and reduce the file size for faster playback. Use a tripod and/or stabilizer to limit camera movement.

Stabilizer In Action - Watch The Steadycam At Work

B&H Photo-Video : The Best Online Store

my choice for buying online video equipment.

This is B&H Photo-Video, one of the biggest and most famous camera stores in the world. It's located on Manhattan's West Side, New York City.

B&H Photo-Video has great prices and the best service on the web. I have ordered video equipment from them and I must say that they are the most reliable online video store there is. When I buy my camera gear I know for sure that is going to be ship to me no matter what. They always have kept me very well informed with shipping forecasts, actual ship dates and tracking numbers.

2. Use Plain Backgrounds

Busy backgrounds are as bad as camera moves. Shoot your subject against a simple backdrop to keep the image as uncluttered as possible. After compression, you will typically see blurry and pixelated artifacts that will reduce the effectiveness of the shot and annoy viewers. If you have to shoot with a busy background, then decrease the depth of field as much as possible, in order to throw the background out of focus. This allows the compression software to do most of its work on your subject, instead of on a detailed background.

Lighting With Background

How to Shoot, Edit and Distribute HDV: The Complete, up to Date Guide to Working with the HDV Format
How to Shoot, Edit and Distribute HDV: The Complete, up to Date Guide to Working with the HDV Format

This book will painlessly introduce you to the new world of HDV production


3. Use Tighter Shots

The closer you are to a subject, the less information is in the video. With a wider shot, you'll see more detail and background movement, which will make your video more difficult to compress. Also If you want viewers to see your subject in a small display, you'll need to shoot in closeup.

What Are Tight Shots Or Close-Ups?

4. Light The Right Way

Lighting is very important as well. Soft, diffuse, even lighting is much easier to compress than hard lighting that produces complex shadows and high contrast. All those glints and dark corners are details that increase image complexity and burden the compression algorithm. Good lighting can greatly decrease file size and playback speeds. Low-lit grainy video is interpreted as movement by the compression software and the video has to be processed as much as if every shot were a pan or zoom.

Examples of Different Lighting Setups

Wireless Lav Microphone

Wireless lavalier mikes offer that crisp, up-close lav sound without the nasty cables. Ideally you should own different styles of microphones to accommodate for every situation, but if you only can choose one good microphone, I would recommend a wireless lav.

5. Audio Quality Matters

Audio is often overlooked when making videos. Many people think, including me, that audio accounts for 50% or more of a video production. So if you really want your video to look better, you must have good quality sound. Namely, you need to record with better microphones.

The first rule of making great audio for video is to forget about your camcorder's built-in microphone. They are fairly basic, they record audio from any direction and they invariably pick up the camera noise.

Styles Of Microphones

Handheld: a microphone that you hold in your hand. It is the mic of choice for TV news reporters, singers, politicians and talk-show hosts.

Shotgun: a long slender mic that has a very they are directional pickup pattern. You would primarily use this microphone in field production, mounted on a suspension mount at the end of a long fishpole (boom) or on the camera.

Lavalier or Lapel: a small microphone that can be clipped onto a person's shirt to record their voice. The small size of lav mics make them the right choice for studio interviews.

Wireless: when you need freedom of movement in a scene, high-quality wireless microphones are the right choice of gear for the job. Basically a wireless mic is either a wireless lavalier or handheld. They offer exceptional sound, flexibility and ease of use.

The Best Camcorder in the Market Today! - HD - Tapeless - High-Quality Lens

HD Techniques

Video Shooter: Storytelling with DV, HD, and HDV Cameras; DV Expert Series
Video Shooter: Storytelling with DV, HD, and HDV Cameras; DV Expert Series

This book takes the reader beyond "button pushing" to teach the complete range of skills required to capture compelling images. Topics include equipment selection, camera setup and operation, shooting techniques, and working with lighting and audio. Although the techniques illustrated in Video Shooter are appropriate for users of a wide range of camera models, the book focuses on the most popular DV HD and HDV cameras.


Shoot For The Web


How Can I Shoot Better Quality Video?

1. Get a good Tripod, and Use It - The first step in improving your videos is stabilizing them. Your camcorder may have built-in image stabilization, but it can only compensate for so much motion. One of the best ways to improve the appearance of your videos is to get a quality tripod. While some camcorders come with tripods, very cheap or give-away tripods tend not to provide a very good shooting base. $100-200 is the starting range for tripods that will be sturdy and offer smooth movements. Be sure to get a tripod with a head specifically designed for video.

2. Learn When to Pan, Zoom and Use Other Moves - One of the most common video mistakes is making constant movements and adjustments. Be deliberate when making adjustments, don't make changes without a reason. Take a shot of something and leave it there for 10-20 seconds, stop the recording and take another shot. Don't quickly pan the camera from one subject to another. When panning and zooming, use slow, smooth, and deliberate motions. This will make your videos much more watchable.

3. Do a Little Shot Composition - The purpose of taping something is so you will be able to remember and enjoy it later. Before you hit the red button, look at your shot and see if you have everything in it that you want and that it is framed nicely. Do this as you would if you were taking a still picture; prior to pressing "record," not after. Good shot composition uses the "Rule of Thirds." This is where you treat the screen as being divided into a tic-tac-toe pattern (see figure 1). When framing a person, you want their eyes on the top line and the center of their head on the left or the right line (i.e., facing inward). Although this may cut off the top of the subject's head, it will provide the proper balance and really make your shot look professional.

4. Learn Your Camcorder Like the Back of Your Hand - The best videographers know every function of their camcorder and could operate it with their eyes shut. Having good knowledge of your camcorder's features and functions is a necessary element of making better videos. The most obvious need for this knowledge is to allow you to always have your eye in the viewfinder or on the LCD screen, not looking away at the controls to zoom, focus, or make other corrections.

5. Tell a Story - If you don't have the time to formally edit your videos, use in camera editing (i.e., the fancy name for pressing record and pause at just the right times) to neatly follow some chronological path and tell a story. People will more likely feel compelled to watch your videos if they tell a story. It matters less what the story is about than how well it's told. You don't have to narrate your videos to tell a story; the pictures can do that. Take a wedding for example. First, we get a shot of the outside of the church. Then, we get some good interior shots of the church to show what it looks like. During the ceremony, get shots of the bride and groom as well as family members' reactions. You've now told a story about the wedding that will be interesting to watch.

6. Put a Tiny Amount of Money into a Lavaliere Microphone - The best audio purchase that you can make if you're mostly doing home videos is a lav microphone. It's designed to clip onto the clothing of the subject (e.g., lapel, tie, or collar), near their mouth, and plug into the camcorder to pick up the best possible speech audio. Lavs are also small enough that you can hide one somewhere in a scene to pick up better sound than a camera mounted mic. If you really don't think you would put a lav to any use, then consider some other external mic, such as a shotgun or handheld. The reason for doing this is simple; your on-camera microphone cannot be placed any closer to the audio source than where the camera is. Even the best on-camera microphones will not do an adequate job of picking up soft sounds at a distance. Additionally, the unwanted sounds between you and your subject will be picked up, and with many on-camera mics, this can include sounds to the side and behind the camera as well. External mics start at around $30. It's great to have one in your bag if a situation that calls for a mic comes up.

7. Look Into Lighting - A lot of image quality problems can be solved by employing some simple lighting techniques. You may not want to invest in or have the desire to carry an entire lighting kit with you where ever you go, but you can make the best of the natural or available lighting situations that you face. Whenever possible, shoot in a well-lit area. Make sure there is not bright light like the sun behind a subject. If your subject is standing in a bad lighting situation, have them move into better light if possible and the video will look much better.

8. Interviews - A great way to improve your videos is to interview subjects. Interviews can provide good insights through the actual words of the people involved. No matter what the event is, a baseball game, picnic, wedding, or party, interviews can add a nice touch. When doing an interview, frame the shot with the head and upper chest showing and with the subject off-center to one side or the other. As the interviewer, you do not need to be in the shot, but rather stand next to the camera. Stand on the side of the camera that will be the open side of the shot, and have the interviewee face you. Tell the interviewee NOT to look at the camera, but just carry on a normal conversation with you and keep eye contact. This may seem awkward but it works really well and it is how almost all professional interviews are done (see figure 4). Remember to leave plenty of space in the shot to allow for the interviewee to move naturally and nod. This way they won't slip out of the shot.

9. Pack Well - Every videographer has their favorite video goodies that they keep in their bag, but there are some basic things that every camcorder owner should carry with them. One thing is a special lens cleaning cloth that does not scratch the lens, commonly used for glasses these cloths are great for wiping down the camera lens or LCD screen. Another is an extra battery (put the money into buying an extra long life battery so you "never" run out). A pen, pad of paper, and extra labels are also essentials. Bring as much extra videotape as you can comfortably carry. It's also good to carry a set of RCA cables (video cables) because you never know when you'll need them. A roll of tape to secure cords and other things is a good bring-along, as well as anything else that you think will make shooting videos easier.

10. Have Fun! - They key to making good videos is enjoying yourself. Always find new and interesting things to do and to shoot to make your camera experiences fun and exciting. Experiment with your camera and see what you enjoy and what works well for you. Remember that if you're having fun, so will your viewers!

Edit For The Web

What Not to Do With Your Camera

  • Keep effects and transitions to a minimum and make the compression software's job as easy as possible. Try to keep to straight cuts.
  • Keep it short. The Internet is a global short attention span theater. Whether people are reading the news or watching a video, they want it in small, digestible chunks.
  • Keep your titles BIG. Remember, the screen is really small.

Learn How To Blog Videos

Secrets of Videoblogging
Secrets of Videoblogging

This is an excellent text book, easy read, for everything videoblogging related - how to find videoblogs to watch; how to get started videoblogging your story; what you need to film, edit and produce your videos; to the little details of getting permissions; adding free music to your video; all about compression and finally attracting an audience.


Have A Chuckle - How To Shoot A Video For The Web, Sort Of

YouTube Animation

Have You Made Any Videos Lately? - Let me know how you did it...

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    • webhostingrevie profile image


      6 years ago

      nice tips.

    • profile image

      mediawizard lm 

      7 years ago

      Great tips, thanks for sharing.

    • profile image


      7 years ago

      Thanks for sharing I must get myself one of those cameras.

    • profile image


      7 years ago

      Thanks for sharing I must get myself one of those cameras.

    • profile image


      8 years ago

      Awesome lens! Great info. Blessed by a Squidoo Angel on 6/9/2011. Have a great day!

    • Dawn Michael PhD profile image

      Dawn Michael 

      8 years ago from Thousand Oaks

      another great lens, and I am just now thinking of making a Utube video for my website.

    • brittanyshaf profile image


      9 years ago

      thanks for posting this! i love making movies, and getting them on the web is about all i can do with them right now. this is good info. thanks for posting. i hope you'll check out some of my movies sometime on youtube. my username is baffsmedia . please comment on them and let me know what you think! i want to get a film major, so if you have any advice for me as i begin to pursue that, please let me know! nice lens! 5 stars!

    • cineteq profile imageAUTHOR

      John Parr 

      9 years ago from Montreal

      Use at least: close-ups for food showing and medium-shots for the cook. If you have time, or a different camera use also close-ups for the cook. camera(s) must be on a tripod.

    • profile image


      9 years ago

      This is great info and I really appreciate it! i am going to be making short cooking demos for YouTube for a foods company. Can you recommend how to best shoot / edit video of the demonstration (filmed with a tripod) and close ups of the foods, without making it seem choppy? Thanks for any help.

    • JanieceTobey profile image


      10 years ago

      Thanks for the info! 5 stars

    • profile image


      11 years ago

      Thanks for the info. I'm planning to do some videos soon and didn't know all this..

    • Helensmrt profile image


      11 years ago

      Wow! One more time I found so many great tips! Thank you!

    • profile image


      11 years ago

      Wow.. thks for useful information.. i hv bookmarked this lense and joined your fan club.. (^o^)

    • Jessica Holbrook profile image


      11 years ago from Southern Indiana

      What a great lens! Thanks for all the information. If I only had the money, I'd take all your suggestions to heart.

    • profile image


      11 years ago

      Great information. You make life much easier.

    • profile image


      11 years ago

      How do I add audio and text to my video? Do I need a special software?

    • profile image


      11 years ago

      Excellent info. I'm researching ways to incorporate viral video into our company's marketing plan, so any info. is a plus.

    • profile image


      11 years ago

      This site has some great information - we are about to start making vidoes for U tibe and the avice is very timely.

      The Healthful Sugar Alternative

    • profile image


      11 years ago

      awesome tips 5 stars 4 u

    • profile image


      11 years ago

      The information you selflessly share with others regarding making our videos stand-out is most appreciated. Thank you.

    • profile image


      11 years ago

      Great lens with great information. Thanks for the instruction and heads up on vlogging and blogging.I am new to squidoo and to vlogging so all the tips help.

    • profile image


      12 years ago

      Very insightful article, especially the information on lighting. I've been making videos for the web now for about 6 months ( and I'm still constantly learning new tips and techniques. Thanks so much for compiling so much information into one page.

    • profile image


      12 years ago

      Tremendous information! I have just posted a lens under video classifieds where people can use your tips to begin generating income for themselves by posting on myplace2sell dot com. Great job. A nice follow up article might be on how to get videos from your camera to your computer.

    • profile image


      12 years ago

      wow, what else can I say? this one is amazing, honestly. I love your lens, lots of useful infos. 5* is not enough for your great job. :)

    • profile image


      12 years ago

      Thanx for the great tips. I 'm new to B;ogging and Vlogging so your tips are a real help. Now I'm off to find out how to use my great Blues Guitar Video.

    • neiimii profile image


      12 years ago

      Another great lens Cinetech, so much great information. Please drop by and check out my lens at DIYvideo lighting for information on how to build your own portable lighting and green screen for your own home studio - neiimii

    • profile image


      12 years ago

      Great lens with excellent information. Please keep up the great work! My video work uses Camtasia in some "creative" ways: Stupid Camtasia Tricks

    • Barkely profile image


      12 years ago

      Excellent info, and great tips, thanks for sharing. Now to put the info to use.

    • AlisonLee LM profile image

      AlisonLee LM 

      12 years ago

      This is a great lens. 5 stars! ;) Just what i need to make my videos.



      Learn how you can attract wealth, health and love

    • profile image


      12 years ago

      Thanks for the great info...The lighting tips have made my videos look so much better

    • victoriamasters1 profile image


      12 years ago

      Great lens with a lot of useful information! The lighting illustration was very well done.

    • profile image


      12 years ago

      Great lens! Tons of great video info. 5 stars. I'm building a lens showcasing wedding videography. Check it out and rate it for me! Mark :)

    • profile image


      12 years ago

      Great lens with lots of good info. Thanks for sharing.


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