ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What's to Become of Apple TV

Updated on December 28, 2015

The Future of Apple TV

The latest version of Apple TV was only released two months ago. However, the service has already sparked controversy among Apple adepts and ordinary TV lovers. Some reviewers praise its speed and easy navigation. Others think Apple TV is unfinished and express the hope its potential will be fully realized through third-party application. What disturbs ME is the whole “Channels are dead, long live the apps!” concept. If you still watch TV, are you ready to abandon cable channels? Do apps really enhance viewer experience? Finally, what does the near future of Apple TV look like?

Apple TV: a brief review

In terms of design, Apple decided against reinventing the wheel. The box (still black) can be easily stuck under your coffee table; it is equipped with power, Ethernet, HDMI and USB-C ports. The A8 cheap is twice as powerful as that of iPhone 6. You can also choose between the 32 and 64 GB options ($ 149 and 199, respectively).

It is the Siri remote that makes Apple TV so special. The voice-search function, gyroscope and accelerometer are meant to bring viewer and gaming experience to the next level. And yes, you do not have to point the remote at your TV set. The new Apple TV is also backed up with a plenty of colorful apps.

As long as you have an iPhone/iPad, the setup process will take mere seconds. Otherwise, you’ll have to enter your email and Apple ID manually, sliding the cursor to type one character at a time. Jason Snell of Macworld unfavorably compared the new generation TV to its predecessor, suggesting that the fact Apple hadn’t updated the iOS remote control application would only mean one thing: there’s something better coming soon.

Apps for the Apple TV device

The app concept is definitely the most curious and arguable thing about Apple TV. By 2016, the number of Apple TV subscribers in the USA will exceed 7 million. Still, most users don’t see the reason to abandon familiar cable channels in favor of tvOS apps and pay for the content that is normally available for free on YouTube.

The general idea behind the apps is to display Web content on your TV screen. There’s even a separate app store where you can download third-party software for the new gadget.

Besides the non-stop access to videos and music from all over the Internet, the Apple TV apps offer:

  • An opportunity to eliminate cable TV subscription expenses. Jason Perlow (Tech Broiler) shared his experience of using Apple TV, XBOX ONE and Roku – the devices which allow users to get permanent access to basically any video content out there. Being an AT&T U-Verse U450 subscriber, he had to pay over $ 1 thousand annually. With the help of streaming services like Amazon Prime, Hulu+ and Netfix, he managed to reduce subscription expenses by half. Since major broadcasting companies (including CBS and Fox) turn to custom application development, the end of cable channels seems inevitable;
  • A totally new approach towards television. I bet every iPhone/iPad user secretly dreams of transferring his favorite apps to a big screen. Yet, Apple wants to fully control UX, so no web browsing is allowed (at least, not yet). Also, you need several Siri remotes to enjoy two-player games.

Experts do not expect massive media migration to Apple TV. However, there are industries that will certainly benefit from using tvOS apps, including tourism and hospitality (with Airbnb taking the lead), retail (now you can examine Gilt home accessories and designer clothes on a big screen) and entertainment (the Smule’s Sing Karaoke app is basically everything).

Is Apple TV any good?

Good or bad, Apple TV is obviously different from everything we’ve ever seen. Although vendors might face certain problems while developing apps for Apple TV (such as failure to provide seamless experience and limit application size to 200 GB), one couldn’t deny its novelty and commercial appeal.

However, the Apple TV innovative device is not your cup of tea if you:

  • Want 4K resolution. It’s worth mentioning that most Apple rivals, including Amazon and Roku, have successfully adopted 4K technology for big screens;
  • Still watch TV. According to John Archer (Forbes), 87% of Americans aged between 18 and 24 do watch television (including TV series, sports and music channels). Maybe it’s too early for TV apps to go mainstream?
  • Prefer Android. The level of compatibility between Apple and non-iOS devices still leaves much to be desired. Remember the rocky setup process? That’s exactly what Android lovers will experience non-stop while using the new Apple TV gadget;
  • Look for a more comprehensive TV service. Currently Apple TV misses 4K resolution, is pretty expensive (in comparison with the $ 99 Amazon Fire TV) and offers very few apps. However, Apple published clear tvOS guides for vendors; companies that specialize in mobile and web application development are expected to jump on the trend, so the situation might change soon.

With the rise of augmented reality and IoT, Apple may introduce new features and eliminate the drawbacks of its TV service. As of now, I consider the launch of Apple TV a rushed business decision. What do you think?

Apple TV Review


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)