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Bridging the gap between the Manufacturers and Customers

Updated on August 3, 2016

What comes to your mind if we talk about the heavy machinery industry? Well, an unorganized market which is cluttered and scattered globally. Business Operations for the vast industry can be a big hassle for buyers as well as sellers.

Let’s take a real life example. I recently enquired for trucks on one of the reputed listing eCommerce site of heavy machines. It was just a small enquiry with minor details, but I was shocked to get calls which were more than expected. I was getting calls from reputed manufactures as well. What was wrong here? The site was passing on the unqualified leads to the manufacturers. Due to dearth of knowledge and a proper background check, a lot of time, money and effort were spent on selling the product to the wrong person. Just a simple step of filtering the leads, could have saved lakhs of money and tons of effort spent on an unqualified lead. Unqualified Lead is one of the biggest challenges for the heavy machines sector.

Let’s take a look at some of the other challenges, which a manufacturer may face:

Government Policies- Slow progress by the government on infrastructure related projects is a big hurdle for the industry. Used machineries that are being exported to India are not monitored in a right and detailed manner. Both the manufacturers and the end customers suffer because of these policies.

Manpower or Talent- Finding fresh talent has always been a pain point for the manufacturing industry. This demand and supply difference affects the business a lots.

Cost of Marketing- An unqualified lead increases not only your efforts but marketing cost as well. This means you are wasting your manpower and money on nurturing a lead which is not a prime customer. Imagine how frustrating it could be, to get a lead, spent money and time on it, and not get the desired result or return on investment at the end of it.

Customer Rapport- ‘A satisfied customer is one who will continue to buy from you, seldom shop around, refer other customers and in general be a superstar advocate for your business.’ This is the power of a customer and it should not be under-estimated, which is not the case for most of the companies nowadays. After sales service and support is the biggest pain point and a decision making factor for many customers.

So, what is the solution?

A user friendly h2h eCommerce Platform: For a manufacturer who juggles between its assets to offer the best product/service to its customers, building a platform which is user friendly and supportive at every level, is difficult. It requires a lot of micro management. However, poor after sales service and lack of user friendly platform is what often leads to customer dissatisfaction and thus sales loss.

At Business Fuel, we aim to provide solutions to these and many more pain points that manufacturer and end customers have to deal with in heavy machinery sector. We fulfill your customer’s need of single and simple platform, lesser inputs more results and a hassle free experience. We take care of each and every pain point of manufacturer and keep all the process intact.

Curious to know how do we do that?

Do leave your digital footprint at and catch up with us at


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