ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

A Tour of Nintendo New York

Updated on September 1, 2017
AlexisG profile image

Alexis is a lifelong gamer. She enjoys a wide variety of video games, especially Role-playing games.

Nintendo New York

Nintendo New York:
10 Rockefeller Plaza, New York, NY 10020, USA

get directions

Location of Nintendo New York

Nintendo New York

This past July, while I was in New York City, I had the opportunity to go to Nintendo New York (previously known as Nintendo World). I have been a fan of Nintendo for as long as I can remember (having received the original gameboy at the age of 4). This article features a walkthrough of the building as it was in July 2017. Updates will be made as changes occur on future visits.

Opening on May 14, 2005, Nintendo New York is a two-story building and is located at 10 Rockefeller Plaza in New York, New York. As its name implies, it is a store that sells merchandise from Nintendo video game franchises. It also houses a few mini museums and collections. Nintendo New York is open daily at the times listed below;

Monday through Thursday: 9am-8pm

Friday and Saturday from 9am-9pm

Sunday from 11am-7pm.

Mario as featured in a display by the stairs
Mario as featured in a display by the stairs

First Floor

Upon entering, you are introduced to an open floor plan with several areas housing different Nintendo products. There are multiple stands set up that hold plushes of characters from the Mario game series (main series and spin-offs). There is Birdie, Yoshi (of multiple colors), Bombs, Koopas and more. Exploring the bottom floor more yields items such as shirts, puzzles, figures and more.

To the left as you enter is an elevator and a set of stairs that ascend to the second floor. The interesting thing to note about the elevator is that the frame has been customized to feature several Nintendo characters such as Samus, Mario, Princess Peach and Donkey Kong. If you take the stairs, you’ll see a display of ceramic Nintendo character including the pictured Mario.

Zelda Display

Zelda display
Zelda display

Reaching the second floor, you are immediately greeted by more merchandise, but the top area is divided into different sections. The left side of the top floor houses merchandise from several Nintendo series’ such as Animal Crossing, Zelda and Pokemon. The selection of merchandise is diverse, featuring everything from t-shirts, stuffed animals, puzzles and home decor.


Moving ahead to the back of the top floor is a case full of Amiibo. It’s quite a collection to look at, especially if you’ve been a fan of nintendo for a long period of time or have a diverse knowledge of their big and minor franchises. This area also features recent video game releases for the Switch, 3DS and Wiiu.

Nintendo Handheld's and Consoles Museum

The infamous Gulf War Gameboy
The infamous Gulf War Gameboy
The original NES, Famicom and Rob the Robot
The original NES, Famicom and Rob the Robot

Navigating to the right side there are two display boxes set up to showcase the Zelda series and beyond that is a museum and play area. The museum features the infamous Gulf War Gameboy, which is a gameboy that survived a blast during the Gulf War and was still playable. This area features every handheld and system that nintendo has released, including the Game and Watch series and Virtual Boy.

Play Area

This is how you play video games
This is how you play video games

This area includes a play area and at the time, Splatoon 2 was available for play on the big screen. The games rotate based on new releases and allowed for multiple players. If you’re going to game, that’s the screen size to do it on (seriously it was a 20 foot by 20 foot screen, at least). To the back of the play area there were 5 booths set up where fans could try out other nintendo consoles and handhelds.


Nintendo New York is a great store and a must-see for anyone who loves Nintendo. Despite it being in a two story building, I did find myself wishing it was a little bigger due to the crowds and lack of presence from some series. That said, I also have a soft spot for game series that are less known and more popular in Japan than in the United States. I did buy a few things while I was there as they do feature a few exclusive products. That said, if you’re ever in New York, it is worth at least a 15 minute pit-stop!

© 2017 Alexis


    0 of 8192 characters used
    Post Comment

    • Angel Guzman profile image

      Angel Guzman 

      14 months ago from Joliet, Illinois

      Oh wow I would definitely go if I was in New York!


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)