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A Tour of Nintendo New York

Updated on September 1, 2017
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Alexis is a lifelong gamer. She enjoys a wide variety of video games, especially Role-playing games.

Nintendo New York

A markerNintendo New York -
10 Rockefeller Plaza, New York, NY 10020, USA
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Location of Nintendo New York

Nintendo New York

This past July, while I was in New York City, I had the opportunity to go to Nintendo New York (previously known as Nintendo World). I have been a fan of Nintendo for as long as I can remember (having received the original gameboy at the age of 4). This article features a walkthrough of the building as it was in July 2017. Updates will be made as changes occur on future visits.

Opening on May 14, 2005, Nintendo New York is a two-story building and is located at 10 Rockefeller Plaza in New York, New York. As its name implies, it is a store that sells merchandise from Nintendo video game franchises. It also houses a few mini museums and collections. Nintendo New York is open daily at the times listed below;

Monday through Thursday: 9am-8pm

Friday and Saturday from 9am-9pm

Sunday from 11am-7pm.

Mario as featured in a display by the stairs
Mario as featured in a display by the stairs

First Floor

Upon entering, you are introduced to an open floor plan with several areas housing different Nintendo products. There are multiple stands set up that hold plushes of characters from the Mario game series (main series and spin-offs). There is Birdie, Yoshi (of multiple colors), Bombs, Koopas and more. Exploring the bottom floor more yields items such as shirts, puzzles, figures and more.

To the left as you enter is an elevator and a set of stairs that ascend to the second floor. The interesting thing to note about the elevator is that the frame has been customized to feature several Nintendo characters such as Samus, Mario, Princess Peach and Donkey Kong. If you take the stairs, you’ll see a display of ceramic Nintendo character including the pictured Mario.

Zelda Display

Zelda display
Zelda display

Reaching the second floor, you are immediately greeted by more merchandise, but the top area is divided into different sections. The left side of the top floor houses merchandise from several Nintendo series’ such as Animal Crossing, Zelda and Pokemon. The selection of merchandise is diverse, featuring everything from t-shirts, stuffed animals, puzzles and home decor.


Moving ahead to the back of the top floor is a case full of Amiibo. It’s quite a collection to look at, especially if you’ve been a fan of nintendo for a long period of time or have a diverse knowledge of their big and minor franchises. This area also features recent video game releases for the Switch, 3DS and Wiiu.

Nintendo Handheld's and Consoles Museum

The infamous Gulf War Gameboy
The infamous Gulf War Gameboy
The original NES, Famicom and Rob the Robot
The original NES, Famicom and Rob the Robot

Navigating to the right side there are two display boxes set up to showcase the Zelda series and beyond that is a museum and play area. The museum features the infamous Gulf War Gameboy, which is a gameboy that survived a blast during the Gulf War and was still playable. This area features every handheld and system that nintendo has released, including the Game and Watch series and Virtual Boy.

Play Area

This is how you play video games
This is how you play video games

This area includes a play area and at the time, Splatoon 2 was available for play on the big screen. The games rotate based on new releases and allowed for multiple players. If you’re going to game, that’s the screen size to do it on (seriously it was a 20 foot by 20 foot screen, at least). To the back of the play area there were 5 booths set up where fans could try out other nintendo consoles and handhelds.


Nintendo New York is a great store and a must-see for anyone who loves Nintendo. Despite it being in a two story building, I did find myself wishing it was a little bigger due to the crowds and lack of presence from some series. That said, I also have a soft spot for game series that are less known and more popular in Japan than in the United States. I did buy a few things while I was there as they do feature a few exclusive products. That said, if you’re ever in New York, it is worth at least a 15 minute pit-stop!

© 2017 Alexis


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    • Angel Guzman profile image

      Angel Guzman 7 months ago from Joliet, Illinois

      Oh wow I would definitely go if I was in New York!