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MAJORCA REMAINS AS THE WORLD LEADER IN HOLIDAYS
Palma de Mallorca
The jewel of the Mediterranean that is over the most important cities and countries like Orlando (USA), Greece, Barcelona or Tenerife.
According to a report of a multinational hospitality business, the main island of the Balearic Islands is the world's tourism leader in summer, a destination where million of people from around the world travels. In fact, last August 1,75 million visitors travelled to the island which reached an occupancy record and became a challenge for the rest of the holiday destinations in the world.
British and Germans are the most frequent visitors, but there are also people coming from around the world in Majorca. Most of them travel in summer, particularly in August, although an increasing number of people is travelling also in Spring and Autumn to this Mediterranean paradise: cyclotourism, mountain sports -most recommended during seasons of lower temperatures- helped to prolong touristic season, even if deseasonalization has still not been achieved.
Many hotels in Alcudia and Playa de Muro resorts offer specific services for cyclists and athletes, so they prolonged their opening periods and some of them open all year round, offering residents deals or low cost packages for national tourists, wellness tourism or senior tourism.
All these and safety, connections and service quality are the main attractions of the island and the main reasons why Majorca remains as the world's tourism leader competing with important Mediterranean destinations such as Tunisia or places nearby. Majorca benefits from the high level of conflicts in these areas.
However, there is always a risk. The economic crisis reduced significantly British and German tourism in Majorca, forcing some businesses to close like airlines or hotels. The previous panic has disappear but hotel chains are now also investing in complementary offer: investments have increased in recent years and hoteliers are really committed to differential tourism, upper-class tourists with high purchasing power and higher expenditure at night but also shorter stays.
Therefore, new spa hotels in Playa de Palma have emerged, a touristic mature area, which was really popular on the 60’s, when Majorca was really Majorca. Those old hotels could only be used by low purchasing power tourists, crowding Palma’s Bay of visitors that spent very little in the businesses outside the hotel, and in the other hand, the hotel did not generate enough income to improve their investments. A renovation plan was needed and it has not been totally applied yet (as it was originally planned). The sector though is really motivated to preserve facilities and target upper class tourists.
Children friendly hotels in Playa de Palma have also increased and these are not just All-Inclusive family hotels but places where kids have fun while parents relax and enjoy free time on their holidays. We can also find children friendly hotels in other areas of Majorca like Cala Millor, Cala Ratjada and the north side of the island (Alcudia, Muro…).
Northern Majorca is one the best preserved areas in the island. Despite being far from the airport and the capital, Palma, both Alcudia and Pollensa like Playa de Muro and Can Picafort generate high touristic income: most of the hotels are 3 to 4 star hotels offering 5-star services or even Grand Luxury services. The natural beauty of these areas is one of the main attraction, but also its family atmosphere, its quietness compared to other places in Majorca which are affected by mass-tourism like Magaluf or Palmanova.
Most of the tourism areas though are being renewed and trying to change the tourists flux: the project of Calvia Beach Resort by Melia or the new hotels with amusement parks, luxury hotels by the sea, marinas like Puerto Portals and Port Adriano… These means that Majorca remains the leader and is trying to increase its advantages over competitors.
Majorca is now more aware of the importance of preserving the natural beauty of the island, as it is the main attraction of this Mediterranean paradise and the reason why more and more tourists visit the island every year. Big hotels are perfectly integrated in natural environments and develop more sustainable approaches recently, attracting visitors with high purchasing power (they look for authenticity, differentiation and tradition). Upper class tourists know exactly what they want and they look for a safe island with all possible services but preserving its nature, traditions, originality and characteristics.
Touristic products are diversifying and hotels are carefully selecting its target market. Only Adults offer is increasing significantly but family hotels are still on the top, as Majorca is a family island compared with Ibiza or Formentera. Athletes hotels are also becoming popular and many travellers visit Majorca just to practice their favourite sport in an island where weather is nice during 9 months (or more). It doesn’t mean sun and high temperatures but the perfect weather conditions to practice all sort of outdoor sports.
Wellness hotels -most of them are also Only Adult hotels- are also becoming important: large investments have been made in this tourism segment. Tourists with pets, youth and party tourism is also significantly increasing (similar to Fiesta Hotels works in Ibiza and its emblematic Ushuaïa) as well as golf hotels, as Majorca is also popular for golf tourism.
An increasing number of boutique hotels are emerging in the centre of Palma. The capital is becoming more and more important, and now is a Mediterranean cultural capital and an attraction for upper class tourists: most of the hotels in the old town of Palma are exclusive 5-star hotels built on historic renewed buildings with services for all audiences, providing leisure options linked to Majorcan residents living there all year round.
Tourism sector in the island grows and improves thanks to hoteliers. Connections with the island have been improved despite many airlines disappeared during the economic crisis. The problem is that most of the flights and connections open in high season, affecting deseasonalization, but Palma’s airport remains profitable and dynamic.
The easy access to European travellers is another advantage: travelling to Majorca for London people is easier than visiting Ireland or Scotland. In just 2 hours can enjoy Majorca’s great weather, admire its natural beauty, rent an affordable car and reach their hotel at Playa de Palma or Magaluf and start their holidays without difficulties. In most of the hotels the staff speaks in English and German and visitors feel like at home.
Majorca remains as the leader because of these little details and not just because of its natural beauty. What matters now is whether Majorca will remain on the top and gain competitive advantage over the years, as there are an increasing number of competitors.